Brand Management Notes PDF | MBA 2021

Download Brand Management Notes PDF 2021 for MBA. We provide complete MBA brand management notes. MBA brand management study material includes brand management notes, brand management books, courses, case study, MCQ, syllabus, question paper, questions and answers and available in brand management pdf form.

Brand Management Notes
Brand Management Notes

The Brand Management Notes can be downloaded in brand management pdf from the below article.


Brand Management Syllabus

A detailed brand management pdf as prescribed by various Universities and colleges in India are as under. You can download the syllabus in brand management pdf form.

Unit – I

Introduction to brands and Brand Management: Brands: Key Definitions and Concepts, challenges and opportunities.

Unit – II

Identifying and Establishing Brand Positioning: Customer Based Brand Equity: Brand Knowledge, Sources of Brand Equity, The Four Steps of Brand Building; Brand Positioning: Identifying and implementing brand positioning, Points of Parity, Points of Difference, Brand Audits.

Unit – III

Planning and implementing Brand Marketing Programs: Choosing brand elements to build brand equity, Designing Marketing Programs to build Brand Equity; Leveraging Secondary Brand Associations to Build Brand Equity.

Unit – IV

Measuring & Interpreting Brand performance: Brand Equity Management System, Brand Equity Measurement Systems; Tracking Customer-Based Brand Equity.

Unit – V

Growing and Sustaining Brand Equity: Designing and Implementing Brand Strategies: The Young and Rubicam (Y&R) Power Grid, Brand Architecture, Brand Stature/ Brand Strength, Managing Brand Portfolios, Brand Hierarchy Decisions; Brand Extensions; Managing Brands Over Time: Life Stages of a Brand, Brand Extensions, Brand Reinforcement Strategies; Managing Brands over Geography Global Branding, Global Brand Strategy.


Brand Management PDF

Brand Management Notes (How to download)
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Brand Management Book Download
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Brand Management Notes

The focus of Brand Management course is on decisions about how a company can build and manage its products so that they are profitable to the company and at the same time adequately meet target customers’ needs and wants. The course aims to synchronize product and brand management processes.


Brand Management Question Paper

Some of the brand management questions and answers & question paper pdf are mentioned below:

  1. What is a brand?
  2. What is brand positioning?
  3. What are the components of Brand Positioning?
  4. What are the main responsibilities of a Brand Manager?
  5. What do you feel is the potential for Brand Management?

Brand Management Books

Below is the list of brand management book recommended by the top university in India.

  1. Strategic Brand Management – Kevin Keller (K.K.), Pearson Education
  2. Advanced brand management by Paul Temporal, John Wiley & Sons (Asia)
  3. Brand Building Advertising, Concepts and Cases (Casebook II) – M.G. Parameshwaran, Kinjal Medh, Tata McGraw Hill Education Pvt. Ltd
  4. Strategic Brand Management, Creating & Sustaining Brand Equity Long term – Jean Noel Kapferer, 2nd Edition, Kogan Page
  5. Building Strong Brands – David A. Aaker, Free Press

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In the above article, a student can download Brand Management Notes PDF 2020 for MBA. Brand management study material includes brand management notes, brand management books, brand management syllabus, brand management question paper, brand management questions and answers, brand management courses in brand management pdf form.


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