Brand Management Notes PDF | MBA 2024

  • Post last modified:5 April 2022
  • Reading time:20 mins read
  • Post category:MBA Study Material
Coursera 7-Day Trail offer

Download Brand Management Notes PDF 2024 for MBA. We provide complete MBA brand management notes. MBA brand management study material includes brand management notes, brand management books, courses, case study, MCQ, syllabus, question paper, questions and answers and available in brand management pdf form.

Brand Management Notes
Brand Management Notes

The Brand Management Notes can be downloaded in brand management pdf from the below article.

Brand Management Syllabus

A detailed brand management pdf as prescribed by various Universities and colleges in India are as under. You can download the syllabus in brand management pdf form.

Unit – I

Introduction to brands and Brand Management: Brands: Key Definitions and Concepts, challenges and opportunities.

Unit – II

Identifying and Establishing Brand Positioning: Customer Based Brand Equity: Brand Knowledge, Sources of Brand Equity, The Four Steps of Brand Building; Brand Positioning: Identifying and implementing brand positioning, Points of Parity, Points of Difference, Brand Audits.

Unit – III

Planning and implementing Brand Marketing Programs: Choosing brand elements to build brand equity, Designing Marketing Programs to build Brand Equity; Leveraging Secondary Brand Associations to Build Brand Equity.

Unit – IV

Measuring & Interpreting Brand performance: Brand Equity Management System, Brand Equity Measurement Systems; Tracking Customer-Based Brand Equity.

Unit – V

Growing and Sustaining Brand Equity: Designing and Implementing Brand Strategies: The Young and Rubicam (Y&R) Power Grid, Brand Architecture, Brand Stature/ Brand Strength, Managing Brand Portfolios, Brand Hierarchy Decisions; Brand Extensions; Managing Brands Over Time: Life Stages of a Brand, Brand Extensions, Brand Reinforcement Strategies; Managing Brands over Geography Global Branding, Global Brand Strategy.

Brand Management PDF

Brand Management Notes(How to download)
Brand Management Notes Go to Download
Brand Management Book Download
Brand Management Question Paper Download
Brand Management Syllabus Download
Brand Management Question and Answer Download

Brand Management Notes

The focus of Brand Management course is on decisions about how a company can build and manage its products so that they are profitable to the company and at the same time adequately meet target customers’ needs and wants. The course aims to synchronize product and brand management processes.

Brand Management Question Paper

Some of the brand management questions and answers & question paper pdf are mentioned below:

  1. What is a brand?
  2. What is brand positioning?
  3. What are the components of Brand Positioning?
  4. What are the main responsibilities of a Brand Manager?
  5. What do you feel is the potential for Brand Management?

Brand Management Books

Below is the list of brand management book recommended by the top university in India.

  1. Strategic Brand Management – Kevin Keller (K.K.), Pearson Education
  2. Advanced brand management by Paul Temporal, John Wiley & Sons (Asia)
  3. Brand Building Advertising, Concepts and Cases (Casebook II) – M.G. Parameshwaran, Kinjal Medh, Tata McGraw Hill Education Pvt. Ltd
  4. Strategic Brand Management, Creating & Sustaining Brand Equity Long term – Jean Noel Kapferer, 2nd Edition, Kogan Page
  5. Building Strong Brands – David A. Aaker, Free Press


  1. MBA Study Material – Download ✅ [2020] PDF

    Download MBA Study Material ✅ PDF, Book, Syllabus [2020](Download MBA Study Material)

  2. BBA & BCOM Study Material – Download ✅ [2020] PDF

    Download BBA – BCOM Study Material ✅ PDF, Book, Syllabus [2020](Download BBA & BCOM Study Material)

  3. Managerial Economics Notes Download ✅ [2020] PDF

    Managerial Economics Notes | PDF, Books, Paper, Syllabus | MBA 2020
    (Download Managerial Economics Notes)

  4. Cost Accounting Notes ✅ [2020] PDF

    Cost Accounting Notes | PDF, Syllabus, Book | BBA, BCOM 2020
    (Download Cost Accounting Notes)

  5. Strategic Management Notes Download ✅ [2020] PDF

    Strategic Management Notes | PDF, Books, Paper, Syllabus | MBA 2020
    (Download Strategic Management Notes)

  6. Business Law Notes Download ✅ [2020] PDF

    Business Law Notes | PDF, Books, Syllabus | MBA, BBA, B COM 2020
    (Download Business Law Notes)

  7. Organisational Behaviour Notes Download ✅ [2020] PDF

    Organisational Behaviour Notes PDF | MBA, BBA, BCOM 2020
    (Download Organisational Behaviour Notes)

  8. Production and Operations Management Notes Download ✅ [2020] PDF

    Production and Operations Management Notes PDF | MBA 2020
    (Download Production and Operations Management Notes)

  9. Total Quality Management Notes Download ✅ [2020] PDF

    Total Quality Management PDF | Notes, Paper | MBA 2020
    (Download Total Quality Management PDF)

  10. Brand Management Notes Download ✅ [2020] PDF

    Brand Management Notes PDF | MBA 2020
    (Download Brand Management Notes)

  11. International Marketing Notes Download ✅ [2020] PDF

    International Marketing Notes PDF | Syllabus, Book MBA 2020
    (Download International Marketing Notes)

  12. Management Information System Notes ✅ [2020] PDF

    Management Information System Notes PDF | MBA 2020
    (Download Management Information System Notes)

  13. Training and Development in HRM Notes ✅ [2020] PDF

    Training and Development in HRM Notes PDF | MBA 2020
    (Download Training and Development in HRM Notes)

  14. Sales Management Notes Download ✅ [2020] PDF

    Sales Management Notes | PDF, Book, Syllabus, Paper | MBA 2020
    (Download Sales Management Notes)

  15. Organisational Development and Change Notes ✅ [2020] PDF

    Organisational Development and Change Notes PDF | MBA 2020
    (Download Organisational Development and Change Notes)

  16. Human Resource Management Notes ✅ [2020] PDF

    Human Resource Management Notes | HRM PDF | MBA [2020](Download Human Resource Management Notes)

  17. Financial Accounting Notes ✅ [2020] PDF

    Financial Accounting Notes PDF for MBA 2020 | Download
    (Download Financial Accounting Notes)

  18. Business Economics Notes ✅ [2020] PDF

    Business Economics Notes | PDF, Paper, Books, Syllabus, | BBA, BCOM 2020
    (Download Business Economics Notes)

  19. Financial Accounting Notes ✅ [2020] PDF

    Financial Accounting PDF Notes, Syllabus, Books BBA, BCOM 2020
    (Download Financial Accounting PDF Notes)

  20. Management Science Notes ✅ [2020] PDF

    Management Science Notes | PDF, Syllabus, Book | MBA 2020
    (Download Management Science Notes)

  21. Marketing Management Notes ✅ [2020] PDF

    Marketing Management Notes | PDF, Book, Syllabus | MBA [2020](Download Marketing Management Notes)

  22. Principles of Management Notes ✅ PDF

    Principles of Management PDF | Notes, Books, Syllabus | BBA, B COM 2020
    (Download Principles of Management PDF)

  23. Operation Research Notes ✅ PDF

    Operation Research Notes | PDF, Books, Syllabus | MBA, BBA, B COM 2020
    (Download Operation Research Notes)

In the above article, a student can download Brand Management Notes PDF 2020 for MBA. Brand management study material includes brand management notes, brand management books, brand management syllabus, brand management question paper, brand management questions and answers, brand management courses in brand management pdf form.

Go On, Share & Help your Friend

Did we miss something in MBA Study Material or You want something More? Come on! Tell us what you think about our post on Brand Management Notes PDF | MBA, BBA, B COM 2024 in the comments section and Share this post with your friends.

This Post Has One Comment

  1. Geofrey kimambo

    You are doing a very good job of preparing notes and books with relevant materials.

Leave a Reply