Brand building process refers to enhancing a brand’s equity directly through advertising campaigns and indirectly through promotions. A well-planned brand building process follows many sequential steps, which are contextual, and thus cannot be generalized for all brands.
In oral communication, spoken words are used. It includes face-to-face conversations, speech, telephonic conversation, video, radio, television, voice over internet. In oral communication, communication is influenced by pitch, volume, speed and clarity of speaking. Oral communication means spoken communication or communication through speech.
Human Resource Information System (HRIS) is an organized procedure for collecting, storing, maintaining, retrieving and validating data needed by an organization about its human resources. It is usually a part of the organization’s Management Information System (MIS).
HR Audit is like an annual health check-up, it plays a vital role in encouraging the sense of confidence in the Management and the HR functions of an organization. It is a comprehensive evaluation of existing HRD strategies, systems, styles, skills and culture and their appropriateness to achieve the short term and long term goals of the organization.
International businesses are required to recruit, train, motivate, nurture and retain apart from effectively utilizing their services at all levels of functioning be its corporate office, at the foreign production units plants, therefore, the process of procuring, allocating and effectively utilizing human resources in international business is called International Human Resource Management.
What is Grapevine Communication? Grapevine communication is a form of informal communications in business that develops within an organisation. Large organisations, where there are many…
Public speaking is a talk given to a large gathering. It is given on various occasions. Its aim is usually to encourage, appreciate, congratulate or entertain; it is usually followed by applause from the audience.