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Business Statistics

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Marketing Essentials / Business Statistics / Marketing Management

What is Consumer Research? Developing, Collecting, Designing

What is Consumer Research? Consumer research is the process and tools used to study the consumer behavior. Marketers carry out consumer research regularly to know…

0 Comments
31 July 2020
Business Statistics

What is Statistics? Importance, Scope, Limitations

What is Statistics? Statistics may be defined as the collection, presentation, analysis and interpretation of numerical data. Statistics is a set of decision-making techniques which…

4 Comments
30 July 2020

Table of Contents

  • 1 What is Consumer Research?
  • 2 Developing Research Objectives
  • 3 Collecting Secondary Data
    • 3.1 Internal secondary data
    • 3.2 External secondary data
      • 3.2.1 Government Secondary data
      • 3.2.2 Periodicals and articles available
      • 3.2.3 Syndicated commercial research services
  • 4 Designing Primary Research
    • 4.1 Qualitative research
      • 4.1.1 Depth interviews
      • 4.1.2 Focus group
    • 4.2 Quantitative research
      • 4.2.1 Observational research
      • 4.2.2 Experimentation
      • 4.2.3 Survey research
      • 4.2.4 Quantitative research data collection instruments
  • 5 Customer Satisfaction Measurement
    • 5.1 Sampling
    • 5.2 Data collection
    • 5.3 Data analysis and research report findings
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