Best Marketing Analytics Courses Online & Certification (July 2024)

  • Post last modified:11 April 2023
  • Reading time:48 mins read
  • Post category:Best Online Course
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Individuals who like to dip their toes in or are already involved in carrying out research, studying data, statistics, analytics, and are also having an interest in the marketing field are the ones who will find Marketing Analytics as a great choice of career.

Moreover, do not worry if you don’t know any of the aforementioned things or what analytics is and how to learn it, as today we have created a list of best marketing analytics courses containing the top 9 courses on the internet from where you can learn marketing analytics and start your career as a Marketing Analyst.

With a projection of 28% annual job growth in this field, learning analytics can never be a bane in the coming years. Scroll down to find out the course for you.

Marketing Analytics Course
Marketing Analytics Course

Best Marketing Analytics Courses, Certification, Tutorials, Training, Classes Online

Become a Marketing Analyst – Nanodegree [Udacity]

Data Analysis is a vast topic, and this marketing analytics course helps you to integrate the data analysis skills you learn here into studying your marketing performance to derive your helpful insights. Become competent in collecting, analyzing, making marketing models and share your results with Google Analytics, Data Studio, Excel, and Tableau.

Course Instructor

Udacity marketing analytics course comes with high intellect mentorship in the marketing and data analysis field. The instructor team includes a well-diverse group of data scientists, software developers, marketing executives, and a digital marketer. Instructors’ names include Brad Btesole, Josh Bernhard, Dana Sheahen, Mat Leonard, and Anke Audenaert.

What You’ll Learn

This Marketing Analytics Nanodegree program comprises of 4 courses:

  • Introduction to Data Analysis: Discover the power of statistics and visuals to uncover valuable insights and effectively communicate them. With this course, you’ll learn how to masterfully manipulate, analyze, and visualize data using Excel. Develop Excel skills that will allow you to build dynamic models that can predict and analyze potential business outcomes. Get ready to take your data analysis skills to the next level and enhance your decision-making abilities like never before.

  • Data Visualization: Transform raw data into compelling visuals and engaging stories, discover how to apply design principles to create eye-catching data visualizations, develop data dashboards that deliver actionable insights, and craft stories that resonate with your audience.

  • Google Analytics: Take your analytics skills to the next level with this Google Analytics course. Gain a deep understanding of advanced reporting techniques, optimize your results, and become proficient in using Data Studio to create compelling data visualizations. With this course, you’ll be able to produce actionable insights that will drive real business growth. Don’t want to pay for learning google analytics? It is possible, head over to our list of best google analytics courses to find out free course!

  • Marketing Analytics Discover the essential marketing and business metrics to boost your growth and measure your success. Learn how to evaluate your marketing efforts and ensure your business stays healthy and thriving.

Pros & Cons

Pros

  • Project Included
  • Tailor your study plan
  • Certificate on Completion
  • Workspaces Feature: Verify performance and accuracy of code
  • Technical Mentor Support

Cons

  • Lacks mobile accessibility

Key Highlights & Learning Objectives

  • You will get to experience real world projects that will teach you the most desirable current industry skills.

  • Learn marketing analytics to create brief accurate analytical reports by evaluating business metrics.

  • Gain expertise in Google Analytics to channel your company with immense growth.

  • Know how to collect, organise and create valuable information from data while learning the skill of handling spreadsheets.

  • Get lifetime access to this course and complete it in your own time with technical mentor support on all of your projects, on your resume and also on your linkedin profile.

Who is it for?

It is one of the best marketing analytics certification courses for beginners that provides learners analytical solid skills and knowledge that one can use to advance in their careers or apply the learned skills in data analysis, data science, and marketing analysis to get a high paying job.

Duration: 3 months – 5 hrs/week

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Marketing Analytics by University of Virginia [Coursera]

Managing your marketing data can save you from any deviations that are happening or could happen in the future. This online marketing analytics course aims at providing you with a better understanding of customer data that will not only boost your sales but will also help you in making sound future business & marketing decisions.

Course Instructor

This University of Virginia marketing analytics course on Coursera is developed at the Darden School of Business and has Rajkumar Venkatesan as its instructor. Rajkumar’s areas of expertise include Marketing Analytics, Marketing Metrics, and Customer Relationship Management. His experience is what speaks into this course.

What You’ll Learn

  • Leveraging User-Generated: Content Begin your learning journey with a comprehensive understanding of the marketing process and the crucial role played by analytics in transforming it. A practical case study will follow, showcasing the utilization of analytics by a real-life company and the unexpected outcomes that resulted from their analyses.

  • Metrics for Measuring Brand Assets: This module will cover the process of building and defining a brand architecture, along with ways to measure the impact of marketing initiatives on brand value over an extended period. Upon completion of this module, learners will be capable of tracking and assessing brand value.

  • Customer Lifetime Value: After completing this course, learners will be able to evaluate strategic marketing options based on their impact on customer retention and lifetime value, as well as measure customer lifetime value.

  • Marketing Experiments: Upon completing this course, learners will have the ability to create and execute successful experiments to evaluate their marketing campaigns. The findings from these experiments will help them make informed decisions for future marketing strategies.

  • Regression Basics: In this course module, delve into regression analysis and its significance in comprehending the relationship between variables. We will cover the process of setting up regressions, interpreting outputs, identifying confounding effects and biases, and distinguishing between economic and statistical significance.

Pros & Cons

Pros

  • Flexible Deadlines
  • Coursera Labs – Hands on learning projects
  • Financial Aid Available

Cons

  • Short Duration (16 Hrs)

Key Highlights & Learning Objectives

  • Learn to define a brand’s architecture, value, personality and the relation between brand value and marketing efforts.

  • Get to know your customer lifetime value and tactics for customer retention & conversion.

  • Learn to carry out successful experiments to find out your best outcome in every decision you take.

  • Find out various tools for measuring brand and customer assets.

  • This marketing analytics course with certificate comes with a flexible learning schedule & deadlines, quizzes, and lots of real examples of companies.

Who is it for?

With this marketing analytics for beginners course, you will learn data analysis and pick up the skills that can ensure you some good tactics to expand your customer base and take advantage of marketing analytics to boost up your revenues that can drive your company to new heights, also put your hands on systematic allocation of resources for efficient working. This course will equip you with the ability to efficiently allocate resources and make informed decisions to optimize your marketing efforts.

Rating: 4.7/5
Students Enrolled: 314,568
Duration: Approx. 16 hours

Marketing Analytics & Automation Classes Online [Udemy]

Udemy deems to provide simply put the best marketing analytics programs on its platform with rich resources that help learners post-course. It offers varieties of great courses such as Google Analytics Certification, Google Tag Manager Training Course, SQL for NEWBS, Marketing Analytics: Stand Out by Becoming an Analytics Pro! etc.

Course Instructor

With Udemy marketing analytics courses, you also get great well rounded, and well-experienced instructors to guide you at every step of your learning journey. Instructors like Daragh Walsh, Anil Batra, David Kim & Peter Sefton, David Tanaskovic, and many high-rated authors have their course on Udemy.

Pros & Cons

Pros

  • Plethora of choices
  • Easy to follow
  • 30 Days Money back guarantee

Cons

  • Not accredited

Key Highlights & Learning Objectives

  • Learn to answer Google official analytics exam and successfully pass it.

  • You will get to learn courses on analysing marketing analytics in both digital marketing and the traditional form of marketing on Udemy.

  • Define your customer base, study their behaviour and make data-based decisions.

  • Learn to build a company’s forecast model from zero.

  • Create a sales funnel that is interest driven which provides various actionable steps to relate to your customers better.

  • Each of the courses offered on Udemy comes with a shareable completion certificate and tons of resources, articles and sources to refer to post course completion.

Who is it for?

With access to the Udemy platform, you get courses of all levels to learn from, one having problems in metric decision-making, reading of data, or anything related to analytics can get their questions answered here due to its vast availability of various analytics courses.

Duration: Self-paced

Udemy New Customer Deal
Valid till: 1st Feb

Foundations of Marketing Analytics by Essec Business School [Coursera]

To be an expert, you need to have your base knowledge strong, and this online marketing analytics course is specially developed with the said purpose, which will help you to build your foundation in this statistical background so that you can learn to apply analytics knowledge and techniques to study your own business.

Course Instructor

Essec Business School has brought you this marketing analytics class, led & instructed by the Professor of Marketing Department, Arnaud De Bryun, who has over 35k students and has achieved an instructor rating of 4.73/5.

What You’ll Learn

The course is a part of Strategic Business Analytics Specialization and has 5 modules that goes over topics such as:

  • Introduction to Foundation of Marketing Analytics: In this course, Instructors will cover the field of marketing analytics and its structure. Additionally, get to examine a retail data set that will be utilized throughout the course. To get started, set up the RStudio environment and load the data in R. With the use of simple SQL statements, then proceed to explore the data set.

  • Statistical segmentation: Learn how statistical segmentation functions in-depth, how to calculate consumer statistics like recency or frequency, and how to spot homogeneous client groupings in a database.

  • Managerial segmentation: In this course, you will acquire the skills to conduct managerial segmentations, which are valuable tools for marketing analysts. You will discover how to segment a database in real-time and retrospectively and understand why it is advantageous for managers to do so.

  • Targeting and scoring models: This module will provide instruction on constructing a customer score, which typically combines two predictions in marketing. Firstly, you will learn to determine the probability that a customer will make a purchase. Secondly, you will learn how to predict the amount a customer will spend in the event of a purchase.

  • Customer lifetime value: This module will provide instruction on using R to conduct lifetime value analyses. You will gain proficiency in estimating a transition matrix, which measures the movement of customers from one segment to another. You will then utilize this data to make valuable predictions concerning the probable evolution of a customer database over the next several years.

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Pros & Cons

Pros

  • Flexible learning path
  • Coursera Labs – hands on learning projects
  • Financial Aid Available

Cons

  • Lengthy: Can take up to 6 months

Key Highlights & Learning Objectives

  • Learn R – The efficient programming language for statistical data computing which is cross platform compatible.

  • Gain in-depth knowledge on Segmentation, such as Hierarchical segmentation, selecting right number of segments, segmentation variables and calculating customer’s frequency, monetary value and recency.

  • Learn to calculate the future value of your customers so that you can plan your strategies keeping them in mind.

  • Form your scoring model or customer score, which highlights the buying possibility & the value of the purchase of customers from your firm.

  • At the end of the course, achieve a certificate and lifetime access to this course and its resources.

Who is it for?

This beginner-friendly course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts, that can help you understand and analyze various aspects related to your customers, market, industry, and organization. It provides a conducive environment to learn and apply analytical techniques effectively.

Rating: 4.6/5
Students Enrolled: 40,395
Duration: 6 hours

Digital Marketing Analytics by University of Illinois [Coursera]

How a business performs is also linked with how strong a presence does it have online, and this Coursera digital marketing analytics course helps you to analyze and study your web analytics in order to utilize opportunities that going digital brings with it. This course serves as the 1st part of a two-part series course and contains the core information on digital marketing analytics.

Course Instructor

The digital marketing analytics course is brought to you by the University of Illinois, with Kevin Hartman as the instructor. He has gained over 187,521 students through his five courses on Coursera with achieving a dashing rating of 4.56 out of 5.

What You’ll Learn

  • Course Overview and The Day The Geeks Took Over: This course will examine modern analysts and analytics within the context of different historical epochs, each with significant turning points that serve as building blocks for future developments in modern data analytics – a combination of art and science.

  • The Consumer Brand Relationship: In this module, learn about comprehensive exploration of every digital channel. This will include an in-depth analysis of key metrics and measurements, consumer-brand interactions on each platform, and techniques for organizing consumer data to generate actionable insights.

  • The Science of Analytics (Part 1): In Module 3, the emphasis will be on comprehending digital data creation, and how brands employ this data to gauge the effectiveness of their digital marketing efforts. The module will also cover the tools and skills required by analysts to work proficiently with data.

  • The Science of Analytics (Part 1): In Module 3, the emphasis will be on comprehending digital data creation, and how brands employ this data to gauge the effectiveness of their digital marketing efforts. The module will also cover the tools and skills required by analysts to work proficiently with data.


  • The Science of Analytics (Part 2): Acquire a valuable framework for assessing data analysis and visualization (“dataviz”) tools. The module will also underscore the crucial significance of digital marketing maturity for analysts and their affiliated companies.

Pros & Cons

Pros

  • Coursera Labs – Includes hands-on learning projects
  • Certificate on Completion
  • Financial Aid Available

Cons

  • Missing live sessions

Key Highlights & Learning Objectives

  • Learn to make use of precise analytical tools & techniques that give you results.

  • Study the ways customers interact with your brand on different social media channels and organize them to get actionable insight from the data collected.

  • Learn various complex marketing measurements models and concepts to develop your strategic marketing plan.

  • Gain the core motivations behind studying & collecting marketing data by professions of the field.

  • Complete this course at your own pace and get access to it for a lifetime along with its resources and earn a certificate at completion.

Who is it for?

This beginner-level digital marketing analytics online course is designed to make the content easy to understand and absorb. Upon completion of the course, managers, business owners, and website owners will be equipped with the skills to analyze and choose the appropriate analytical and statistical tools for their business.

Rating: 4.5/5
Students Enrolled: 125,245
Duration: Approx. 20 hours

Marketing Analytics Executive Education Program [Wharton University of Pennsylvani]

Enroll in this marketing analytics online program to improve your decision-making style and base it on a more analytical and functional approach that will help you to make smarter decisions. The course involves various concepts and theories from Modern Marketing Science as well as Advance Marketing Science and, most important of all, learn to utilize your customer data to the fullest.

Course Instructor

The faculty of this course includes names such as Eric T. Bradlow, Raghuram Iyengar and Ryan Dew. All of them are perfect to be teaching this course as they have combined experience in Analytics and marketing, thus ensuring top-class learning from all-rounder faculty.

Pros & Cons

Pros

  • Live faculty session
  • Group enrollment option available

Cons

  • Costly

Key Highlights & Learning Objectives

  • Learn to make use of the latest technologies & statistical tools for data analysis, designing new products and predicting customer demands.

  • Combine marketing analytics with artificial intelligence in your data analysis process.

  • Create your own price tactics to best suit your products after experimenting with each price variation.

  • Learn Multi-Touch Attribution method of marketing measurement and conjoint analysis to study the customer value towards different attributes of your offering.

  • Live faculty sessions, real life examples, case studies, assignments and ‘try it activities’ to engage in you keep coming for more.

  • Be entitled to a certificate after successful completion of this marketing analytics class which also allows flexible payment.

Who is it for?

This marketing analytics online program is an excellent resource for intermediate as it covers a variety of problem-solving topics that are useful for experts and those who are just starting out. Learners can gain knowledge on navigating privacy laws, avoiding ethical pitfalls, and other important topics to ensure success in the field of marketing analytics.

Duration: 6 Weeks – at 4-6 hrs per week

Foundations of Marketing Analytics by Emory University [Coursera]

The importance of knowing your insights is acknowledged in every twist & turn that your business makes. This marketing analytics Coursera specialization course takes you on a deeper level to understand your valuable insights and gives you access to six courses that are interconnected, which will help you to study and implement your marketing analytics learnings thoroughly.

Course Instructor

This Emory University data analytics course is instructed by Associate Professor of Marketing at Goizueta Business School, David Schweidel. David has experience consulting eBay and Hp laps and has garnered over 50,521 students through his six courses.

What You’ll Learn

Embark on a comprehensive analytical journey with a curriculum that comprises of five courses and culminates with a capstone project:

  • Meaningful Marketing Insights: Throughout the course, students will gain familiarity with crucial techniques such as exploratory data analysis and regression analysis. These tools can be utilized to examine the effects of marketing initiatives on both aggregate data and individual-level data.

  • Managing Uncertainty in Marketing Analytics: The course will equip learners with various approaches to identify potential factors of uncertainty that could impact their marketing decisions. Topics covered will include the implementation and creation of Monte Carlo simulations, as well as the utilization of probability distributions to define and evaluate levels of uncertainty.

  • Forecasting Models for Marketing Decisions: From this course learners will gain a comprehension of the fundamental elements of a forecasting model, the process of constructing their own forecasting models, and the techniques to assess the efficacy of forecasting models.

  • Survey analysis to Gain Marketing Insights: The course will introduce learners to well-established statistical methods that can be used to extract valuable insights from survey responses in order to support marketing decisions. These techniques include factor analytics, cluster analysis, discriminant analysis, and multi-dimensional scaling.

  • Introduction to Social Media Analytics: This course will provide learners with an understanding of the advantages and constraints of utilizing social media data in contrast to conventional marketing research methods. In collaboration with a prominent social media listening platform, learners will acquire essential skills in social media listening, including the development of monitoring tools and standard social media metrics. If you’re interested in similar courses, be sure to check out our best social media analytics courses.

  • Marketing Analytics Capstone Project: The capstone project will allow you to put into practice the concepts covered in the Foundations of Marketing Analytics specialization. Upon completion of the project, you will have performed exploratory data analysis, explored correlations between various variables, and constructed and evaluated a predictive model aimed at addressing a marketing analytics problem.

Pros & Cons

Pros

  • Detailed course Structure
  • Flexible scheduling and the option to start immediately
  • With Coursera Labs, you can engage in hands-on learning projects

Cons

  • Basic Knowledge of Statistics and Marketing Concepts Required

Key Highlights & Learning Objectives

  • Learn uncertainty evaluation and come up with outcomes to counter any setback in marketing analytics.

  • Perform regression analysis for finding out the marketing data which matters to you the most.

  • Develop forecasting tools through Excel to gain in depth knowledge of customers’ future behaviour.

  • Learn to conduct surveys for understanding and finding out valuable business data and converting survey data into useful and dependable insights for your decision-making process.

  • Earn a completion certificate after finishing all six courses plus hands on project from this specialization course.

Who is it for?

This Coursera marketing analytics specialization course is created for intermediates which helps individuals to gain profound knowledge in data management. Course takers can apply the learnings from this course to their business or profession to create a support system based on their data analysis for easing their business decisions.

Rating: 4.2/5
Students Enrolled: 17,909
Duration: 7 months, 2 hr/week


FAQ

How do I learn marketing analytics?

Learning analytics is no easy task, let alone learning marketing analytics. There are various acclaimed resources available online to study and pursue marketing analytics in detail.

The professional route to learning marketing analytics includes an individual to complete their Bachelor’s in relevant subjects like Business Analytics, Business Statistics, Marketing Management etc., as these subjects include basics of marketing analytics. Doing MBA in any of the said subjects can provide you with expert knowledge in marketing analytics.

And other ways include doing an online Marketing Analytics course which is full of real-life projects and certification that can add value to your resume.

What do you learn from marketing analytics?

Marketing Analytics is a vast field that contains anything and everything related to analytics that can benefit a marketer in making day-to-day business decisions. A student of marketing analyst goes through the matter of data analysts and learns about various methods to professionally collect, organize, store and use the data for deriving valuable insights.

In Marketing Analytics, one will learn about the aspects of data collection & utilization and infuse them in marketing operations such as for measuring customer’s needs & wants, customer lifetime value, forecasting trends, sales funnel, distribution channels, to study your competitors as well as your company among other things.

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