Best Customer Loyalty Courses Online & Certification (June 2024)

  • Post last modified:9 September 2023
  • Reading time:25 mins read
  • Post category:Best Online Course
Coursera 7-Day Trail offer

Welcome to our comprehensive course review article on the Best Customer Loyalty Courses. In today’s competitive business landscape, customer loyalty has become a prized asset. Businesses worldwide are keen to cultivate and retain loyal customers who not only make repeat purchases but also serve as brand advocates.

In this article, we embark on a journey to explore the finest courses available for those looking to master the art and science of customer loyalty. Whether you’re a business owner aiming to build lasting customer relationships or a marketing professional eager to enhance your customer retention strategies, these courses are designed to equip you with the knowledge and skills needed to foster customer loyalty and drive business success.

Why learn Customer Loyalty?

Learning customer loyalty is paramount in today’s business landscape. Statistics demonstrate its undeniable impact: increasing customer retention by just 5% can boost profits by up to 95% while acquiring a new customer can cost 5 to 25 times more than retaining an existing one. Loyal customers not only repurchase more frequently but also become brand advocates, sharing their positive experiences with an average of 11 people.

Furthermore, companies with strong customer loyalty outperform competitors by 20-30%. These figures present the value of mastering customer loyalty, making it an essential skill for businesses and professionals alike.

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Best Customer Loyalty Courses, Certification, Tutorials, Training, Classes Online

Satisfaction Guaranteed: Develop Customer Loyalty Online [Coursera]

The Customer Loyalty course offered on Coursera is a comprehensive exploration into customer satisfaction strategies. Geared towards professionals in customer service, business management, and marketing, this course unveils the secrets to creating lasting customer relationships.

Course Instructor

Instructed by Google Career Certificates, this course is designed to provide actionable insights and strategies for achieving customer satisfaction excellence. The instructors leverage their extensive experience to convey practical techniques that businesses can employ to meet and exceed customer expectations.

  • Learn about the importance of loyalty in e-commerce and explore how to build strong customer relationships
  • Learn how to use the data you’ve gathered to improve conversions and increase sales
  • Explore job readiness skills, develop your resume, and practice interviewing for jobs
  • Put together a portfolio and/or resume to present to employers

Pros & Cons


  • Practical Insights
  • Diverse Industry Applications
  • Real-world Examples


  • Limited Technical Detail

Key Highlights & Learning Objectives

  • Understand customer needs and preferences to drive business success.

  • Explore a variety of strategies to enhance customer satisfaction

  • Learn how to foster strong relationships with customers through transparency

  • Manage and resolve customer complaints and challenges

  • Understand methods for gauging customer satisfaction

Who is it for?

The Satisfaction Guaranteed: How to Satisfy, Delight, and Keep Your Customers course is ideal for customer service professionals, business owners, managers, and marketers seeking to optimize customer satisfaction and loyalty. Whether you’re involved in a customer-facing role or responsible for designing customer experience strategies, this course offers valuable knowledge and techniques to create exceptional customer interactions.

Rating: 4.8/5
Students Enrolled: 89,348
Duration: 26 hours

Coursera 7-Day Trail offer

Customer Loyalty: Strategy and Application [Kellogg School]

The Customer Loyalty course offered by the Kellogg School of Management’s online platform is a comprehensive exploration of the strategies and tactics that drive customer loyalty. Tailored for professionals seeking to understand and implement effective loyalty programs, this course offers insights from industry experts and thought leaders.

Course Instructor

Delivered by Thomas O’toole who is a Clinical Professor of Marketing, the course provides extensive experience for both academia and the business world. His expertise adds depth to the course’s content and ensures that learners receive practical and actionable insights.


  • Expert Instruction
  • Comprehensive Curriculum
  • Networking Opportunities


  • Advanced Content

Key Highlights & Learning Objectives

  • Get a strong foundation in understanding customer loyalty

  • Explore the psychology behind customer behaviour and preferences

  • Dive into the design and implementation of effective loyalty programs

  • Examine the structure, benefits, and impact on customer retention

  • Learn how to leverage data analytics to personalize loyalty programs

  • Understand various metrics used to measure the success of loyalty initiatives

Who is it for?

This online Customer Loyalty course is tailored for professionals working in marketing, customer relations, business development, and strategy. Whether you are a seasoned marketing executive looking to enhance your organization’s customer loyalty initiatives or a business owner aiming to create a competitive advantage through customer retention, this course equips you with the knowledge and strategies needed to build and maintain a loyal customer base.

Rating: 4.7/5
Duration: 6 weeks, online 4-6 hours/week

Advanced Competitive Strategy [Coursera]

The Advanced Competitive Strategy course available on Coursera is a comprehensive and in-depth exploration of strategic management in today’s competitive business landscape. This course is designed for professionals and business leaders who want to gain a deeper understanding of strategic decision-making and create sustainable competitive advantages for their organizations.

Course Instructor

It is taught by Tobias Kretschmer who is a Professor of Strategy at LMU. He brings a wealth of knowledge and experience, making the course content engaging and practical.

What you will learn:

  • Understand strategies that can help in maintaining a customer base.
  • Learn the different ways of aligning a price discrimination strategy
  • Discover two important new concepts: Network effects and boundaries of the firm
  • Analyze competition in network markets and the advantage of critical mass.

Pros & Cons


  • Expert Guidance
  • Comprehensive Content
  • Interactive Learning


  • Advanced Level

Key Highlights & Learning Objectives

  • Learn advanced strategic frameworks to analyze market dynamics

  • Understand the dynamics of competitive forces and industry trends.

  • Understand the factors that contribute to creating a competitive advantage 

  • Implement strategic decisions across various organisational levels

  • Explore how organizations diversify their business portfolios 

  • Learn to manage multiple business units for maximum value creation

Who is it for?

The Advanced Competitive Strategy course is ideal for mid to senior-level managers, business leaders, entrepreneurs, and strategic planners who are seeking to enhance their strategic decision-making skills. Whether you’re involved in creating business strategies, leading teams, or making critical organizational decisions, this course equips you with the knowledge and tools needed to navigate complex competitive landscapes and drive business success.

Rating: 4.7/5
Students Enrolled: 93,171
Duration: 11 hours

Coursera 7-Day Trail offer

Transforming Customer Experience: Strategies for Service Industry by NUS Business School [Emeritus]

Strategies for Service Industry course offered by NUS Business School Executive Education (NUS BSEE) through Emeritus is a specialized program designed to equip professionals with the knowledge and skills necessary to excel in the service industry. This comprehensive course focuses on the unique challenges and opportunities within the service sector and provides strategic insights to drive business growth and customer satisfaction.

Course Instructor

Delivered by esteemed faculty members of NUS Business School, this course benefits from the expertise of seasoned academics and industry practitioners. The instructors’ collective experience ensures that the course content is research-backed and highly applicable in real-world service industry scenarios.

Pros & Cons


  • Academic Excellence
  • Industry Relevance
  • Practical Application


  • Industry Specificity

Key Highlights & Learning Objectives

  • Explore strategic frameworks including service design and customer experience mapping

  • Learn to put customers at the heart of your business strategy

  • Understand how to create services that deliver exceptional value.

  • Gain insights into innovative service concepts to foster a culture of innovation 

  • Understand the intricacies of managing service operations

  • Dive into effective marketing strategies such as relationship-building

Who is it for?

The Strategies for Service Industry course is suitable for professionals working in the service sector, including hospitality, tourism, healthcare, retail, financial services, and more. Whether you’re a manager seeking to enhance service quality, a business owner aiming to differentiate your offerings or a service-oriented professional interested in mastering strategic concepts, this course provides the tools to excel in the dynamic and customer-centric service industry.

Rating: 4.7/5
Students Enrolled: 24,682
Duration: 3 months, 12 hours/week


What are the 5 stages of customer loyalty?

The 5 stages of customer loyalty are often defined as:

1. Awareness: Customers become aware of a brand or product.
2. Consideration: They consider the product or service.
3. Purchase: They make their first purchase.
4. Satisfaction: Post-purchase, they assess their satisfaction with the product or service.
5. Loyalty: Finally, if satisfied, they become loyal customers who continue to support and purchase from the brand.

What is the #1 driver of customer loyalty?

The #1 driver of customer loyalty varies depending on the industry and customer segment. However, in many cases, exceptional customer service is considered a universal driver of loyalty. When customers feel valued, heard, and well-supported, they are more likely to remain loyal to a brand.

Who has the best customer loyalty program?

Determining the “best” customer loyalty program can be subjective and dependent on individual preferences and needs. However, several companies are known for having highly regarded customer loyalty programs. Some of these include:

Amazon Prime: Amazon’s loyalty program offers members benefits like free two-day shipping, access to streaming services, and exclusive deals.

Starbucks Rewards: Starbucks offers a rewards program that allows customers to earn points with each purchase, leading to free drinks and other perks.

Sephora Beauty Insider: Sephora’s loyalty program provides beauty enthusiasts with rewards, discounts, and exclusive products.

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