Consumer Decision Making Process
Consumer Decision Making Process Consumer decision making process and consumption process of products or services always take place in the context of some specific situation.…
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17 April 2021
What is Culture? Definition, Characteristics, Components, Types
Culture is defined as the collective values, customs, norms, arts, social institutions, and intellectual achievements of a particular society.
17 April 2021
Consumer Attitude Formation
Consumer Attitude Formation Attitudes are learned though there are different approaches on how learning works as is acquired by individuals. Following factors lead to consumer…
16 April 2021
Assessment Centre
Assessment centres are a series of exercises commonly used by employers to test skills not readily assessable from an interview alone. Assessment centre is a method used particularly in military or management.
2 May 2020
Assessment Centre
Vroom’s Expectancy Theory of Motivation
Expectancy theory is a motivation theory first proposed by Victor Vroom of the Yale School of Management in 1964. Vroom's Expectancy Theory separates effort, performance and outcomes. Vroom’s Expectancy Theory has assumed four assumptions. Expectancy, Instrumentality and Valence.
6 October 2019
Herzberg Two Factor Theory
Herzberg’s motivation-hygiene theory, also known as the two-factor theory and dual-factor theory was coined by Frederick Herzberg in 1959. He argues that there are two factors that influence the motivation of the employee in the organization.
6 October 2019
Maslow’s Hierarchy of Needs
Psychologist Abraham Maslow proposed Maslow’s Hierarchy of Needs theory in psychology in 1940. Maslow categorized the five needs into higher and lower orders. Lower-order: Physiological and safety. Higher-order needs: Social, esteem, and self-actualization.
4 October 2019
Motivation Theories
Motivation is an inner psychological force which activates and compares the person to behave in a particular manner. Motivation theories are categories into two: content and process theories.
1 October 2019
What is Motivation?
Motivation is defined as inner burning passion caused by need, wants and desire which propels an individual to exert his physical and mental energy to achieve desired objectives. Motivation is goal-directed behavior.
28 September 2019
What is Motivation
What is Attitude? Definition, Types, Components, Formation, Functions, Characteristics
Attitudes are evaluation statements either favourable or unfavourable or unfavourable concerning objects, people or events. They reflect how one feels about something.
26 September 2019
Attitude