Mcclelland’s Needs Theory of Motivation
David McClelland wrote about ‘acquired needs theory’ in his book, ‘The Achieving Society’. He believed that individuals have specific needs over a period of time and are shaped by their…
Organisational Stress: Meaning, Causes and Consequences, Symptoms, Types, and Approaches to Stress Management
Organisational stress can be described as a cognitive, behavioural and emotional response to the harmful and aggressive aspects of the work...
What is Leader? Meaning, Essentials Skills, Characteristics, Types
A leader is a dynamic individual who focuses on teamwork along with leading the team to produce effective results.
What is Leadership? Meaning, Definitions, Theories, Styles, Characteristics
What is Leadership? Leadership is the process of influencing employees to accomplish organisational objectives. It is the ability of an individual who is known as a leader to motivate others…
What is Organisational culture? Role, significance, Influence
What is Organisational culture? Organisational culture is a set of beliefs, assumptions, values, shared feelings & perceptions which influence the actions & decisions taken by the organisational members based on…
Consumer Decision Making Process
Consumer Decision Making Process Consumer decision making process and consumption process of products or services always take place in the context of some specific situation. From a marketers point of…
What is Culture? Definition, Characteristics, Components, Types
Culture is defined as the collective values, customs, norms, arts, social institutions, and intellectual achievements of a particular society.
Consumer Attitude Formation
Consumer Attitude Formation Attitudes are learned though there are different approaches on how learning works as is acquired by individuals. Following factors lead to consumer attitude formation: Economic FactorsFamily FactorsSocial…
What is Assessment Centre? Method, Advantage, Disadvantage, Uses, Model
Assessment Centre
Assessment centres are a series of exercises commonly used by employers to test skills not readily assessable from an interview alone. Assessment centre is a method used particularly in military or management.
Vroom’s Expectancy Theory of Motivation
Expectancy theory is a motivation theory first proposed by Victor Vroom of the Yale School of Management in 1964. Vroom's Expectancy Theory separates effort, performance and outcomes. Vroom’s Expectancy Theory has assumed four assumptions. Expectancy, Instrumentality and Valence.