Best Social Media Courses and Certification (May 2022)

  • Post last modified:25 April 2022
  • Reading time:36 mins read

Social media marketing provides businesses with the opportunity to engage with their existing customers and reach new ones by allowing them to promote their desired brand, mission, or product. If you are looking to promote any company or business online, Social Media Marketing is the way to do it. But what if you don’t know Social Media Marketing?

In this article, we’ll be listing some of the Best Social Media Courses & Certifications where you can enrol and learn the essentials as well as advanced concepts of Social Media Marketing.


Best Social Media Courses & Certification

Social Media Marketing MASTERY | Learn Ads on 10+ Platforms [Udemy]

This Social Media Marketing course offered by Udemy is one of the top-rated Social Media Marketing courses available online. You will be learning about the various concepts and principles that have been used to build highly converting ads for over 500+ businesses and clients. You will be able to create and make use of every type of SMM ad and social media platform’s online marketing strategy. You will also be able to grow your page likes, account following, and post engagement.

It is created by Coursenvy, which is a Los Angeles-based ad agency offering an ever-growing range of high-quality online courses. All Coursenvy courses are taught by experts in their field who have a true passion for teaching and sharing their knowledge.

Key Highlights & USPs

  • Create highly optimized and high quality paid ads on all Social Media platforms
  • Learn Instagram Marketing A-Z and how to monetize the social platform
  • Optimize your LinkedIn profile and use LinkedIn ads to grow your business.
  • Use Google Business to your advantage and help your Search Engine Optimization
  • Learn Twitter Marketing strategies for LASER focused ads

Who is it for?

This course is designed for people who are looking to master the most highly-targeted advertising strategies for Social Media sites. It is also helpful for beginner or intermediate marketers looking to learn how to create ads on all social media networks.

Digital Marketing Specialization by University of Illinois [Coursera]

Digital Marketing Specialization is one of the best Social Media Marketing courses available on Coursera. This Specialization will be exploring several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. After completing this course, you will have a richer understanding of the foundations of the new digital marketing landscape and acquire the expertise needed for a successful Social Media Marketer.

It is taught by Aric Rindfleisch, Mike Yao, Kevin Hartman as well as Vishal Sachdev. Aric is a Professor of Marketing, while Kevin works as Head of Analytics at Google. Mike is a Professor of Digital Media and Vishal Sachdev is an Assistant Professor at the University of Illinois.

Key Highlights & USPs

  • Understand frameworks and approaches to measuring consumers’ digital actions
  • Learn to evaluate and choose appropriate web analytics tools and techniques
  • Understand valid and reliable ways to collect, analyze, and visualize data from the web
    Obtain a new set of concepts to enhance your digital marketing efforts
  • Learn several real-world examples of successful product and service marketing

Trending Social Media Marketing Courses [LinkedIn Learning]

Trending Social Media Marketing Courses on LinkedIn Learning are a great resource for people looking to learn Social Media marketing and strategies. LinkedIn Learning has a huge collection of various Social media courses for students of all levels: from the essential basics to advanced concepts. These courses will be teaching you everything you need to know about the essential strategies and concepts needed to launch a successful ad campaign across all of the major Social Media sites and networks.

Key Highlights & USPs

  • Become familiar with Social Media Marketing Foundations and their essentials
  • Learn How to use Facebook Ads Manager and become fluent with Facebook Ads
  • Understand the best Marketing Strategy for TikTok and Instagram Reels
  • Learn to use Marketing Copywriting for Social Media
  • Understand Social Media Monitoring with basic Strategies and Skills

Who is it for?

It is made for people who want to learn Social Media Marketing regardless of their level of expertise or experience. It is ideal for students who want to learn digital marketing from scratch, but it may also be useful for experienced marketers looking to master advanced marketing concepts.

Social Media Marketing Specialization by Northwestern University [Coursera]

This social media marketing specialization is one of the most trusted courses available at the moment. This specialization is renewed every quarter to confirm you are receiving the latest training. It provides you with the social analytics tools, and instructions to help you become an influencer on social media. The course also provides you with the data and resources to create a complete social media marketing strategy. You will also get the special toolkits with regular information respectively

This course is instructed by Randy Hlavac, an expert in digital marketing, social media marketing, and social analytics. He is an instructor of Digital, Social, and Mobile Marketing and Content Curation and Digital Marketing at Northwestern University.

Key Highlights & USPs

  • Go deep into the Big Data of social and gain a more complete picture of interactions on social sites
  • Position, engage and grow relationships with the consumers of highest value to you
  • Learn the importance of infographics and a well-designed landing page
  • Understand how marketers are successfully navigating today’s media landscape
  • Become fluent with integrated marketing communications strategy and its deployment

Who is it for?

It is a good choice for those who want to specialize in social media marketing. This course can be opted by students who are looking to make their career in social media influencing and marketing, not only for students but also those who are already in the career and looking forward to progress even more.

Instagram Marketing 2022: Complete Guide to Instagram Growth [Udemy]

Complete Guide to Instagram Growth is an amazing online course for learning about Instagram Ads. This bestseller Udemy course will be teaching you from the very basics everything you need to know about Instagram Ad Campaigns. You will learn how to create a powerful, professional Instagram profile for your business, designed to effectively appeal to your target customer. By the end of this course – you will know all the strategies for you to grow your followers and convert your successful Instagram statistics into sales, customers, and loyal fans.

It is created by Benjamin Wilson, who is a passionate entrepreneur from Melbourne, Australia. He is one of the top-rated instructors at Udemy with an Instructor Rating of 4.5 stars, as well as over 200,000 Students and 15 Courses.

Key Highlights & USPs

  • Attract 10,000 real targeted followers to your Instagram account
  • Convert your new Instagram followers to long-term loyal paying customers who love your business
  • Have a powerful Instagram account that can build your brand and convert your followers into paying customers
  • Understand the Bias of the Instagram Algorithm and how to use it to your advantage
  • Learn how to create the Ultimate Instagram Content Game Plan

Who is it for?

This Instagram course is suitable for Businesses as well as personal users who are new to Instagram or those who have less than 10,000 Instagram followers and want to learn how to gain new followers for Social Media Marketing. It is also useful for Digital Marketers wanting to understand how Instagram Ads work.

Viral Marketing and how to Craft Contagious Content by Wharton University [Coursera]

The Viral Marketing course offered by Coursera is one of the most highly-rated courses for Social Media Marketing. This will make you understand how things work and will help you apply these ideas to become more professional at marketing your ideas, brands, or products.

You’ll understand how to make ideas work, how to maximize your influence and how to create more word of mouth, and how to use the power of social networks to spread data and influence. After completing this course, you’ll have better skills on how to create contagious content, build stickier messages, and get any product, idea, or behaviour to apply.

It is taught by Jonah Berger. He is a Marketing Professor at the Wharton School at the University of Pennsylvania, He is also an international bestselling author, and a world-renowned expert on word of mouth, social influence, consumer behaviour, and how products, ideas, and behaviours work.

Key Highlights & USPs

  • Learn the six key STEPPS that drive people to share your content
  • Understand the secret tips to viral marketing and how to apply them
  • Learn what makes products, ideas, and behaviors contagious
  • Become fluent with the online marketing strategy and its applications
  • Analyze the success of popular products, ideas, and services, and apply their insights

Who is it for?

This course is best for those who are new to the marketing stream and want to understand the concepts of viral marketing, It can also improve their skills and brush up on the concepts of who are already professionals in viral marketing.

The Strategy of Content Marketing by University of California [Coursera]

The Strategy of Content Marketing offered by the University of California is one of the best Social Media courses available on Coursera. This course will be teaching you the core strategies that content marketers apply to gain and retain customers with profits. In short, you will understand how to create, organize and apply a content marketing strategy. You will also learn to analyze and count the effectiveness of content marketing, write compelling copy, apply a strategic framework when writing, and create your professional brand and authority through content marketing. Understand how to use the ideas presented to you into action and create your brand by using content marketing.

This course is taught by Sonia Simone, she was a founding partner of Copyblogger Media (now Rainmaker Digital), and serves as the company’s chief content officer. She has a long background in traditional marketing, both with startups and in more established corporate environments.

Key Highlights & USPs

  • Understand Social Media Management and its concepts in depth
  • Learn how to build your own professional brand
  • Craft a content marketing strategy for a successful Ad Campaign
  • Explore the various types of strategic content that go into an effective content marketing program
  • Become fluent in capturing your audience’s attention with effective headlines.

Who is it for?

It is an excellent choice for those who want to master content marketing. Designed for intermediate professionals, it may also be useful for beginner social media marketers who want to learn Social Media Marketing.

Facebook Ads & Facebook Marketing Mastery [Udemy]

Facebook Marketing Mastery offered by Udemy is one of the most comprehensive courses for Social Media Marketing. It will be teaching you Facebook Marketing from the beginner level to advanced concepts, and provide you with deep insight into every aspect of Facebook Marketing. You will be able to optimize your Facebook ads for large conversions and small costs. You will build and make use of any type of Facebook ad. Learn how to take your brand, product, service, or public figure to the next level and launch a successful Social Media Campaign.

This course is designed by Coursenvy. It is a Los Angeles-based ad agency that provides an ever-increasing range of high-quality online courses. They make you understand using examples from professionals in the field of study and tested research; with high-quality videos.

Key Highlights & USPs

  • Learn reduces your ad costs through Facebook Ads.
  • Master your sales funnel technique, awareness, retargeting, and conversion
  • Understand how to become professional in Facebook Ads Manager
  • Learn how to implement the Facebook Pixel and advanced tracking strategies effectively
  • Understand how to become efficient in your Sales Funnel and Retargeting

Who is it for?

It is best suited for small business owners, bloggers, Influencers who want to learn Facebook Marketing and Social Media Marketing. It may also be useful for Social Media marketers wanting to gain an understanding of Facebook ads and marketing for larger corporations.

Social Media Marketing Courses [edX]

Social Media Marketing courses offered by edX are some of the most comprehensive courses available online for Social Media Marketing. The library of courses that edx offers is an excellent source for learning everything you need to know about the concepts of Social Media Marketing. The courses are ideal for every student, irrespective of their expertise or work experience. The compilation offers something for the students of all levels: starting from the essential fundamentals to advanced concepts related to Social Media Marketing.

Key Highlights & USPs

  • Understand about Online Advertising Ecosystems and Evaluation of Online Display Campaigns
  • Extrapolate current social trends online and map possible directions in social media.
  • Learn how to manage an organization’s online reputation
  • Build a strong participatory culture to engage your audience
  • Manage an online brand and Optimise digital media assets for maximum impact

Who is it for?

These courses are designed for everybody, regardless of their experience or expertise. You will find an appropriate Social Media Management course for all levels: from a beginner and inexperienced marketer to a professional expert.

Social Media Marketing Classes [Skillshare]

Social Media Marketing Classes offered by Skillshare are an excellent compilation of courses for learning Social Media Marketing. In this library, you will find courses suited for all levels of students and learners: from the essential fundamentals to complex concepts. You will be learning all you need to know about the concepts related to Social Media Marketing with top-quality educators and online influencers. The best thing about these courses is their production quality. All of the courses are exceptionally good and well-made, which makes for a very fascinating educational experience.

Key Highlights & USPs

  • Learn how to build a loyal and profitable online fanbase
  • Understand how to turn casual followers into official subscribers 
  • Identify and engage with your right audience and learn about Hashtag Dos and Don’ts
  • Boost your engagement by writing perfect posts, captions, and Calls to Action
  • Understand how to decode your social media analytics 

Who is it for?

It is made for people of all levels and expertise, from a beginning marketer to a professional expert. You will find an appropriate Social Media Management course for your level of expertise, whether you are trying to learn the basic fundamentals from scratch or mastering Social Media Management.

The Complete Digital Marketing Course – 12 Courses in 1 [Udemy]

The Complete Digital Marketing Course offered by Udemy is one the best courses available online right now for learning Digital Marketing and Social Media Marketing. With over 20 hours of training, quizzes, and practical steps you can follow – this is one of the most comprehensive digital marketing courses available. This course will be covering SEO, YouTube Marketing, Facebook Marketing, Google Adwords, Google Analytics, and much more. Learn step by step how to market a business online from scratch across all the major marketing channels.

It is taught by Rob Percival and Daragh Walsh. Rob is a Web Developer, and he has a degree in Mathematics from Cambridge University. While Daragh is a top-rated Udemy instructor with over 1 million students and 16 courses.

Key Highlights & USPs

  • Learn how to grow a Business Online From Scratch
  • Understand Digital Marketing fundamentals and Get Hired as a Digital Marketing Expert
  • Learn how to Get Responses to Your Survey and How to Analyse Your Survey Results
  • Learn how to Write Email Subject Lines That Get Opened
  • Understand how to do Keyword Research: Steps & Strategy

Who is it for?

It is ideal for Social Media Marketers as well as website owners struggling to get traffic and sales. It is also helpful for beginners who want to learn digital marketing and Social Media marketing from scratch.

FAQ

Is a social media certificate worth it?

Yes, it is definitely worth getting a social media certificate. A single certification is good enough, but having more than one certificate will put you on the priority list of a recruiter. This can drastically improve your chances of getting a Digital Marketing job.

Is social media marketing a good career?

Social Media Marketing is one of the fastest-growing career jobs, due to the increasing number of businesses growing their online existence. It’s a high-demand position and comes with a decent paycheck.

How do I start social media marketing?

• Decide on which social media platforms you’re going to use.
• Optimize your social media profiles.
• Connect your business website or blog with your social media platform.
• Follow the influencers in your niche.
• Keep a balance between following and followers.

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