Marketing communications are messages and related media used to communicate with a market. Marketing communications are the promotion part of the marketing mix or the four Ps: price, place, promotion, and product.
Marketing control is the process of monitoring the proposed plans as they proceed and adjust where necessary.
Agricultural Cooperative Marketing An agricultural Co-operative Marketing, is also known as farmers cooperative. A cooperative where farmers pool their resources in certain areas of activity. Agricultural co-operatives are forms of…
Electronic commerce or e-commerce (sometimes written as eCommerce) is defined as the actual buying and selling of goods or services electronically online.
What is Green Marketing? Green marketing can be defined as, “All activities designed to generate and facilitate any exchange intended to satisfy human needs or wants such that satisfying of…
Sales promotion techniques are known as promotion tools and the mode of their application is known as sales programme. These tools and programmes are divided under three heads.
Consumer Behaviour Models: Howard–Sheth Model, Nicosia Model, Learning Model, Economic Model, Psycho-analytical Model, Sociological Model.
DAGMAR (Defining Advertising Goals for Measured Advertising Results) is a model, involve 52 task for advertising task for setting advertising objectives and measuring the result of an ad campaign.
Consumer Research is the process and tools used to study consumer behavior. Marketers carry out consumer research regularly to know what benefits consumer seek by using a product or service.
What is Logistics? Logistics deals with all activities that facilitate product flow from the point of raw material acquisition to the point of final consumption as well as the information…