Public Relations

Public relations is a unique management function which helps organizations to establish and maintain mutual lines of communications, understanding, acceptance, and cooperation with their public(s). Public relations are a strategic communication process that builds mutually beneficial relationships between organizations and their publics.

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Brand Building Process

Brand building process refers to enhancing a brand’s equity directly through advertising campaigns and indirectly through promotions. A well-planned brand building process follows many sequential steps, which are contextual, and thus cannot be generalized for all brands.

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