International Marketing Notes PDF | Syllabus, Book MBA 2021 2024

  • Post last modified:5 April 2022
  • Reading time:20 mins read
  • Post category:MBA Study Material
Udacity Offer 50 OFF

Download International Marketing Notes PDF 2024 for MBA. We provide complete MBA international marketing notes. MBA international marketing study material includes international marketing notes, international marketing book, courses, case study, syllabus, question paper, questions and answers and available in international marketing pdf form.

International Marketing Notes
International Marketing Notes

The MBA International Marketing Notes can be downloaded in international marketing pdf from the below article.

International Marketing Syllabus

MBA International Marketing Syllabus is mentioned below:

Unit – I

International Marketing: Scope and Significance of International Marketing, The importance of international marketing, Differences between international and domestic marketing International environment, International Social & culture Environment, the political legal environment and regulatory environment of international marketing.Technological Environment.

Unit – II

International Market Entry Strategies: Indirect Exporting, Domestic Purchasing, Direct Exporting, Foreign Manufacturing Strategies without Direct Investment, Foreign Manufacturing Strategies with Direct Investment. Entry Strategies of Indian Firms.

Unit – III

International product management: International product positioning, Product saturation Levels in global Market, International product life cycle, Geographic Expansion–Strategic Alternatives. New products in Intentional Marketing, Product and culture, brands in International Market.

Unit – IV

International Marketing Channels: channels –Distribution Structures, Distribution Patterns, Factors effecting Choice of Channels, the Challenges in Managing an international Distribution Strategy Selecting Foreign Country Market intermediaries. The management of physical distribution of goods, Advertising and Branding, Grey Market goods.

Unit – V

Export Marketing: Introduction to Export Marketing, Export Policy Decisions of a firm, EXIM policy of India. Export costing and pricing, Export procedures and export documentation. Export assistance and incentives in India.

International Marketing PDF

International Marketing Notes(How to download)
International Marketing Notes Download
International Marketing Book Download
International Marketing Syllabus Download
International Marketing Question Paper Download

International Marketing Notes

What is International marketing?

International marketing refers to marketing carried out by companies overseas or across national borders.

On completion of International Marketing course, students should be able to critically analyze the international marketing environment in terms of markets structures and size, legal frameworks, political structures, financial markets etc for managing products and services, and other marketing mix factors.

International Marketing Question Paper

Some of the international marketing questions and answers & question paper pdf are mentioned below:

  1. Discuss various objectives of International Marketing along with challenges involved ‘International Marketing’.
  2. Elaborate various ‘Product Strategies’ for International Markets.
  3. Discuss various factors affecting ‘International Pricing’.
  4. Describe various commercial documents required for shipment of export goods.
  5. How will you Identify a Product?
  6. Define Brand and Trademark?
  7. Why Price of the Same Product Differ in International and Home Markets?
  8. What is the Scope of Product Planning and Development?
  9. Name Few Export Promotion Organisations Working to Promote Exports in India?
  10. What are the Factors that Influence Packaging Decision in International Marketing?

International Marketing Books

Below is the list of international marketing book recommended by the top university in India.

  1. Global Marketing Management, Keegan, Green, 4/e, Pearson
  2. International Marketing, Philip R. Cateora, John L. Graham, Prasanth Salwan, TMH
  3. International Marketing Analysis and Strategy, Sak Onkvisit, John J. Shaw, PHI.
  4. International Marketing, Michael R.Czinkota, Likka A Ronkainen, Cengage .
  5. International Marketing, Vasudeva PK, excel.
  6. Global Marketing Management, Lee, Carter, Oxford.
  7. International Marketing and Export Management, Albaum, Pearson Education.
  8. Global Marketing, Johansson, TMH.


  1. MBA Study Material – Download ✅ [2020] PDF

    Download MBA Study Material ✅ PDF, Book, Syllabus [2020](Download MBA Study Material)

  2. BBA & BCOM Study Material – Download ✅ [2020] PDF

    Download BBA – BCOM Study Material ✅ PDF, Book, Syllabus [2020](Download BBA & BCOM Study Material)

  3. Managerial Economics Notes Download ✅ [2020] PDF

    Managerial Economics Notes | PDF, Books, Paper, Syllabus | MBA 2020
    (Download Managerial Economics Notes)

  4. Cost Accounting Notes ✅ [2020] PDF

    Cost Accounting Notes | PDF, Syllabus, Book | BBA, BCOM 2020
    (Download Cost Accounting Notes)

  5. Strategic Management Notes Download ✅ [2020] PDF

    Strategic Management Notes | PDF, Books, Paper, Syllabus | MBA 2020
    (Download Strategic Management Notes)

  6. Business Law Notes Download ✅ [2020] PDF

    Business Law Notes | PDF, Books, Syllabus | MBA, BBA, B COM 2020
    (Download Business Law Notes)

  7. Organisational Behaviour Notes Download ✅ [2020] PDF

    Organisational Behaviour Notes PDF | MBA, BBA, BCOM 2020
    (Download Organisational Behaviour Notes)

  8. Production and Operations Management Notes Download ✅ [2020] PDF

    Production and Operations Management Notes PDF | MBA 2020
    (Download Production and Operations Management Notes)

  9. Total Quality Management Notes Download ✅ [2020] PDF

    Total Quality Management PDF | Notes, Paper | MBA 2020
    (Download Total Quality Management PDF)

  10. Brand Management Notes Download ✅ [2020] PDF

    Brand Management Notes PDF | MBA 2020
    (Download Brand Management Notes)

  11. International Marketing Notes Download ✅ [2020] PDF

    International Marketing Notes PDF | Syllabus, Book MBA 2020
    (Download International Marketing Notes)

  12. Management Information System Notes ✅ [2020] PDF

    Management Information System Notes PDF | MBA 2020
    (Download Management Information System Notes)

  13. Training and Development in HRM Notes ✅ [2020] PDF

    Training and Development in HRM Notes PDF | MBA 2020
    (Download Training and Development in HRM Notes)

  14. Sales Management Notes Download ✅ [2020] PDF

    Sales Management Notes | PDF, Book, Syllabus, Paper | MBA 2020
    (Download Sales Management Notes)

  15. Organisational Development and Change Notes ✅ [2020] PDF

    Organisational Development and Change Notes PDF | MBA 2020
    (Download Organisational Development and Change Notes)

  16. Human Resource Management Notes ✅ [2020] PDF

    Human Resource Management Notes | HRM PDF | MBA [2020](Download Human Resource Management Notes)

  17. Financial Accounting Notes ✅ [2020] PDF

    Financial Accounting Notes PDF for MBA 2020 | Download
    (Download Financial Accounting Notes)

  18. Business Economics Notes ✅ [2020] PDF

    Business Economics Notes | PDF, Paper, Books, Syllabus, | BBA, BCOM 2020
    (Download Business Economics Notes)

  19. Financial Accounting Notes ✅ [2020] PDF

    Financial Accounting PDF Notes, Syllabus, Books BBA, BCOM 2020
    (Download Financial Accounting PDF Notes)

  20. Management Science Notes ✅ [2020] PDF

    Management Science Notes | PDF, Syllabus, Book | MBA 2020
    (Download Management Science Notes)

  21. Marketing Management Notes ✅ [2020] PDF

    Marketing Management Notes | PDF, Book, Syllabus | MBA [2020](Download Marketing Management Notes)

  22. Principles of Management Notes ✅ PDF

    Principles of Management PDF | Notes, Books, Syllabus | BBA, B COM 2020
    (Download Principles of Management PDF)

  23. Operation Research Notes ✅ PDF

    Operation Research Notes | PDF, Books, Syllabus | MBA, BBA, B COM 2020
    (Download Operation Research Notes)

In the above article, a student can download International Marketing Notes PDF 2020 for MBA. international marketing study material includes international marketing notes, international marketing books, international marketing syllabus, international marketing question paper, international marketing questions and answers, international marketing courses in international marketing pdf form.

Go On, Share & Help your Friend

Did we miss something in MBA Study Material or You want something More? Come on! Tell us what you think about our post on International Marketing Notes PDF | Syllabus, Book MBA, BBA, B COM 2024 in the comments section and Share this post with your friends.

Leave a Reply