Marketing Essentials
Marketing is the pivot of any business enhancement. The exciting aspect of marketing is, it taps human behavior. If you can create strategies that align…
Data is playing a significant role in businesses as it helps managers and owners design better processes, study and optimize trends, and understand customers more, among other things.
Marketing communications are messages and related media used to communicate with a market. Marketing communications are the promotion part of the marketing mix or the four Ps: price, place, promotion, and product.
Marketing control is the process of monitoring the proposed plans as they proceed and adjust where necessary.
Agricultural Cooperative Marketing An agricultural Co-operative Marketing, is also known as farmers cooperative. A cooperative where farmers pool their resources in certain areas of activity.…
Electronic commerce or e-commerce (sometimes written as eCommerce) is defined as the actual buying and selling of goods or services electronically online.
Customer Relationship Management (CRM) means an enterprise-wide integration of technologies working together such as data warehouse, website, Intranet/extranet, phone support system, marketing, production, etc.
What is Green Marketing? Green marketing can be defined as, “All activities designed to generate and facilitate any exchange intended to satisfy human needs or…
Sales promotion techniques are known as promotion tools and the mode of their application is known as sales programme. These tools and programmes are divided under three heads.
Consumer Behaviour Models: Howard–Sheth Model, Nicosia Model, Learning Model, Economic Model, Psycho-analytical Model, Sociological Model.
