Segmentation, Targeting and Positioning
Segmentation, Targeting and Positioning Market segmentation, targeting and positioning (STP) are the basic tools used by the marketers. Each customer has different needs, wants and…
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18/05/2020
Marketing Plan
What is Marketing Plan? Marketing planning is a systemic and disciplined exercise to formulate marketing strategies. Marketing planning can be related to the organization as…
27/04/2020
Market Entry Strategy
The marketer can make use of market entry strategy by investingin promotions or making widespread entree through low price, andskimming strategies where the short-term gain…
26/04/2020
Pricing
What is Pricing? Pricing is the process whereby a business sets the price at which it will sell its products and services, and may be…
26/04/2020
Models of Communication
Models of Communication Various models of communication are shown in Figure: Aida ModelLevidge and Steiner ModelHierarchy of Effects ModelInnovation-adoption ModelInformation Processing Model Aida Model One…
26/04/2020
Advertising
What is Advertising? Advertising is a paid form of communication in which the sponsor or the brand owner has made payments to the media to…
26/04/2020
Personal Selling
Personal selling involves a face to face interaction with the customers wherein there is quick response and personal confrontation. This allows for more specific adjustment…
25/04/2020
Types of Sales Promotion
Types of Sales Promotion Sales promotion can be classified based on the primary target audience to whom the promotion is directed. Sales promotion can be…
25/04/2020
Sales Promotion
What is Sales Promotion? Sales Promotion means any steps that are taken for the purpose of obtaining or increasing sales. Sales promotion means and includes…
25/04/2020
What Is Marketing Management?
Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
16/01/2020