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Marketing Essentials

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Promotion in Rural Marketing

  • Post last modified:4 March 2025
  • Post category:Marketing Essentials
  • Reading time:17 mins read

Promotion is a process of verbal exchange with the target audience with the objective to tell, persuade, remind and impact the customers and prospects in favour of the product or…

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Price and Place in Rural Marketing

  • Post last modified:4 March 2025
  • Post category:Marketing Essentials
  • Reading time:21 mins read

Product strategy and pricing strategies are inextricably intertwined. Products must be cheap or economical to meet the requirements of the rural consumer, who is mostly dependent on daily earnings and…

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Products in Rural Marketing

  • Post last modified:13 February 2025
  • Post category:Marketing Essentials
  • Reading time:11 mins read

For rural markets, marketers classify products in four major categories which are: Rural Product Categories FMCG All consumables that people buy on a regular basis fall under the FMCG category.…

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Marketing Research in Rural Markets

  • Post last modified:5 February 2025
  • Post category:Marketing Essentials
  • Reading time:32 mins read

Rural Market Research Process Research is required in rural markets as it is still relatively new in comparison to its urban equivalents. It is necessary to gain a better understanding…

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Consumer Behaviour in Rural Market

  • Post last modified:17 January 2025
  • Post category:Marketing Essentials
  • Reading time:11 mins read

Consumer Buying Behaviour Model Models of consumer behaviour help in understanding the inter-relationships between buyer behaviour forces and numerous factors that influence the decision-making process of consumers. Consumer behaviour models…

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Components of Rural Market

  • Post last modified:27 January 2025
  • Post category:Marketing Essentials
  • Reading time:30 mins read

Companies are establishing themselves in rural areas by building and improving their product knowledge and cultivating a section of customers who require their products. Rural markets had previously been underserved,…

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International Marketing Strategy

  • Post last modified:12 August 2024
  • Post category:Marketing Essentials
  • Reading time:39 mins read

Global Strategy The acid test of a well-managed company is being able to conceive, develop, and implement an effective global strategy. A global strategy is to array the competitive advantages…

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Developing International Marketing Plan

  • Post last modified:8 August 2024
  • Post category:Marketing Essentials
  • Reading time:25 mins read

Global Strategic Marketing Planning The vast majority of MNCs prepare a global strategic marketing plan to guide and implement their strategic and tactical marketing decisions. Such plans are usually developed…

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International Promotional Decisions

  • Post last modified:7 August 2024
  • Post category:Marketing Essentials
  • Reading time:46 mins read

Global Advertising and Culture Advertising is to a large extent a cultural phenomenon. On the one hand, advertising shapes a country’s popular culture. At the same time, the host country’s…

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International Pricing Decisions

  • Post last modified:5 August 2024
  • Post category:Marketing Essentials
  • Reading time:44 mins read

Drivers of Foreign Market Pricing Exhibit 8.1 compares the number of hours of work that is needed to buy an iPhone X. As you can see, the range is enormous…

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