Brand Management is the function of marketing techniques to a specific product, product line, or brand. It seeks to increase the product’s perceived value to the customer and thereby increase brand franchise and brand equity. The process of maintaining, improving, and upholding a brand so that the name is associated with positive results.
Models of Communication Various models of communication are shown in Figure: Aida ModelLevidge and Steiner ModelHierarchy of Effects ModelInnovation-adoption ModelInformation Processing Model AIDA Model One…
The advertising budget of a business is typically a subset of the larger sales budget and, within that, the marketing budget. Advertising is a part…
What is Market Intelligence? Market intelligence is a collection of information related to company's operating market, gathering and analyzing specifically for the purpose of efficient…
What is Advertising Agency? Advertising agency is an independent organization that provides one or more specialized advertising and promotion related services to assist companies in…
What is Sales Promotion? Sales Promotion means any steps that are taken for the purpose of obtaining or increasing sales. Sales promotion means and includes…
Sales Promotion means any steps that are taken for the purpose of obtaining or increasing sales. Three types of sales promotion: Consumer Market DirectedTrade Market DirectedBusiness to…
Personal selling involves a face to face interaction with the customers wherein there is quick response and personal confrontation. This allows for more specific adjustment…
DAGMAR (Defining Advertising Goals for Measured Advertising Results) is a model, involve 52 task for advertising task for setting advertising objectives and measuring the result of an ad campaign.
Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes.