Marketing Essentials
Influencer marketing is becoming an increasingly popular means of brand promotion. Standard advertising tools irritate users more than friendly advice from a blogger they trust.…
How to Set Up an Online Store Catalog The catalog is the face of any online store. No matter how high-quality products you have, practice…
What is Customer Value? Customer Value, also known as customer-perceived value shows the difference between customers’ perceived evaluations of the benefits versus the product cost.…
What is Marketing? Marketing is a process of promoting the buying and selling of a product or service. The term ‘marketing’ has been defined in…
What is Organisational Change? Organisational change is when an organizational system is disturbed by some internal or external force, change frequently occurs. Change as a…
No one wants to be accused of plagiarism, yet it's a surprisingly common issue in the marketing world. Whether you're submitting a blog post, an…
Marketing is the pivot of any business enhancement. The exciting aspect of marketing is, it taps human behavior. If you can create strategies that align…
Data is playing a significant role in businesses as it helps managers and owners design better processes, study and optimize trends, and understand customers more, among other things.
Marketing communications are messages and related media used to communicate with a market. Marketing communications are the promotion part of the marketing mix or the four Ps: price, place, promotion, and product.
Marketing control is the process of monitoring the proposed plans as they proceed and adjust where necessary.
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