Consumer Research
What is Consumer Research? Consumer research is the process and tools used to study the consumer behavior. Marketers carry out consumer research regularly to know…
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31/07/2020
5 M’S of Advertising
Every organizations or marketing communication firm handle their advertising in different ways. In small firms, advertising is handled by executives or account managers in the…
02/08/2020
Marketing Mix For Services
The concept of marketing mix to describe the activities performed by a marketer as a mix of ingredients was originally proposed by Borden. The internal…
04/08/2020
Direct Marketing
Direct marketing is a form of advertising that allows businesses and other organizations to communicate directly to the prospects or customers through a variety of media.
03/08/2020
Market Intelligence System
What Market Intelligence System? Market Intelligence System one that systematically gathers and processes critical business information, transforming it into actionable management intelligence for marketing decisions…
23/08/2020
Trade Union
What is Trade Union? The trade union is an association, either of employees or employers or of independent workers. It is a relatively permanent combination…
29/08/2020
Sales Promotion
What is Sales Promotion? Sales Promotion means any steps that are taken for the purpose of obtaining or increasing sales. Sales promotion means and includes…
25/04/2020
Types of Sales Promotion
Types of Sales Promotion Sales promotion can be classified based on the primary target audience to whom the promotion is directed. Sales promotion can be…
25/04/2020
Personal Selling
Personal selling involves a face to face interaction with the customers wherein there is quick response and personal confrontation. This allows for more specific adjustment…
25/04/2020
Advertising
What is Advertising? Advertising is a paid form of communication in which the sponsor or the brand owner has made payments to the media to…
26/04/2020