Promotion in Rural Marketing
Promotion is a process of verbal exchange with the target audience with the objective to tell, persuade, remind and impact the customers and prospects in favour of the product or…
Price and Place in Rural Marketing
Product strategy and pricing strategies are inextricably intertwined. Products must be cheap or economical to meet the requirements of the rural consumer, who is mostly dependent on daily earnings and…
Products in Rural Marketing
For rural markets, marketers classify products in four major categories which are: Rural Product Categories FMCG All consumables that people buy on a regular basis fall under the FMCG category.…
Marketing Research in Rural Markets
Rural Market Research Process Research is required in rural markets as it is still relatively new in comparison to its urban equivalents. It is necessary to gain a better understanding…
Consumer Behaviour in Rural Market
Consumer Buying Behaviour Model Models of consumer behaviour help in understanding the inter-relationships between buyer behaviour forces and numerous factors that influence the decision-making process of consumers. Consumer behaviour models…
Components of Rural Market
Companies are establishing themselves in rural areas by building and improving their product knowledge and cultivating a section of customers who require their products. Rural markets had previously been underserved,…
International Marketing Strategy
Global Strategy The acid test of a well-managed company is being able to conceive, develop, and implement an effective global strategy. A global strategy is to array the competitive advantages…
Developing International Marketing Plan
Global Strategic Marketing Planning The vast majority of MNCs prepare a global strategic marketing plan to guide and implement their strategic and tactical marketing decisions. Such plans are usually developed…
International Promotional Decisions
Global Advertising and Culture Advertising is to a large extent a cultural phenomenon. On the one hand, advertising shapes a country’s popular culture. At the same time, the host country’s…
International Pricing Decisions
Drivers of Foreign Market Pricing Exhibit 8.1 compares the number of hours of work that is needed to buy an iPhone X. As you can see, the range is enormous…