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Marketing Essentials

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Marketing Essentials

What Is Instagram Marketing And How To Use It?

Influencer marketing is becoming an increasingly popular means of brand promotion. Standard advertising tools irritate users more than friendly advice from a blogger they trust.…

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30 January 2023
Marketing Essentials

How to Set Up an Online Store Catalog

How to Set Up an Online Store Catalog The catalog is the face of any online store. No matter how high-quality products you have, practice…

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26 September 2022
Marketing Essentials

Customer Value and Customer’s Perceived Value

What is Customer Value? Customer Value, also known as customer-perceived value shows the difference between customers’ perceived evaluations of the benefits versus the product cost.…

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6 August 2022
Marketing Essentials

What is Marketing? Definition, Objectives, Nature, Characteristics, Scope

What is Marketing? Marketing is a process of promoting the buying and selling of a product or service. The term ‘marketing’ has been defined in…

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4 August 2022
Human Resource / Marketing Essentials

Organisational Change: Needs, Factors, Types, Process

What is Organisational Change? Organisational change is when an organizational system is disturbed by some internal or external force, change frequently occurs. Change as a…

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17 April 2022
Marketing Essentials

How to Avoid Plagiarism in your Marketing campaigns?

No one wants to be accused of plagiarism, yet it's a surprisingly common issue in the marketing world. Whether you're submitting a blog post, an…

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26 March 2022
Marketing Essentials

10 Best Marketing Techniques to Fuel Your Business Growth in (2023)

Marketing is the pivot of any business enhancement. The exciting aspect of marketing is, it taps human behavior. If you can create strategies that align…

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7 September 2021
Marketing Essentials

The Role Of Data In B2B Marketing

Data is playing a significant role in businesses as it helps managers and owners design better processes, study and optimize trends, and understand customers more, among other things.

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15 August 2021
Role Of Data In B2B Marketing
Marketing Essentials / Marketing Management

What is Marketing Communication? Process, Tools, Elements

Marketing communications are messages and related media used to communicate with a market. Marketing communications are the promotion part of the marketing mix or the four Ps: price, place, promotion, and product.

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7 August 2021
Marketing Management / Marketing Essentials

What is Marketing Control? Process, Objectives, Techniques

Marketing control is the process of monitoring the proposed plans as they proceed and adjust where necessary.

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7 August 2021
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