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Brand Management

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Brand Management

What’s the Difference Between a Logo, a Brand and Visual Branding

A brand, visual branding, and a logo are related but not the same. New businesses need to understand the differences between them and how they…

0 Comments
9 June 2022
Marketing Essentials / Brand Management

What is Brand Equity? Components, Importance, Examples

Brand equity is the value of the brand in the marketplace. We can say, the total accumulated value or worth of a brand. Financial accountants define brand equity as the total value of a brand as a separable asset and often called brand valuation or brand value.

0 Comments
16 August 2019
Brand equity
Marketing Essentials / Brand Management

Customer Based Brand Equity | Keller’s Brand Equity Model

Customer Based Brand Equity (CBBE) Model is also known as Keller's Brand Equity Model. CBBE concept is that the power of a brand lies in what customers have learned, felt, seen, and heard about the brand as a result of their experiences over time.

0 Comments
14 August 2019
Customer Based Brand Equity
Marketing Essentials / Brand Management

4 Steps of Strategic Brand Management Process

Strategic brand management process involves the design and implementation of marketing programs and activities to build, measure, and message brand equity. Strategic brand management process has four main steps .

2 Comments
13 August 2019
Strategic Brand Management Process
Brand Management / Marketing Essentials

What is Brand Management? Importance, Definition, Challenges

Brand Management is the function of marketing techniques to a specific product, product line, or brand. It seeks to increase the product’s perceived value to the customer and thereby increase brand franchise and brand equity. The process of maintaining, improving, and upholding a brand so that the name is associated with positive results.

1 Comment
12 August 2019
Brand Management

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