Brand Management
What is Brand Valuation? Brand Valuation is the process of estimating the total financial value of a brand. It involves assessing the monetary worth of a brand's influence on consumer…
Reinforcing Brands Brands are important assets for an organisation and they stay with the organisation, evolve with the change with consistent brand promises and remain longer in the markets than…
What is Ethical Branding? Ethical branding involves acting morally, acknowledging its social and environmental responsibility by being accountable for its actions and creating value for its customers and stakeholders through…
Brand Portfolio The brand portfolio covers all different types of brands owned by the company or the ones that are in direct relation to other owned brands for catering to…
Identifying the Potential for Brand Extensions Brand extension strategy is an innovative method that adds value to the brand image by strategically positioning the new products and creating new market…
What is Brand Extension? Brand extension is the strategy of launching a new product in the market under a prior recognised brand name in a different product category. This strategy…
What is Brand Personality? Brand personality refers to a set of human characteristics that contribute to the brand name which consists of a consistent set of traits that are valued…
What is Brand Equity? Brand equity is a term used to describe a product or brand value through customer awareness and their experience in using the brand. The foundation of…
Brand positioning is a marketing strategy used by organisations to create a distinctive place of the product in the market and the minds of the customers. The concept of brand…
Elements of Branding Brand Positioning It is a positioning strategy of a brand that can be used for differentiation. Brand positioning is the process of presenting a brand in the…