Consumer Behaviour Models: Howard–Sheth Model, Nicosia Model, Learning Model, Economic Model, Psycho-analytical Model, Sociological Model.
Consumer Decision Making Process Consumer decision making process and consumption process of products or services always take place in the context of some specific situation. From a marketers point of…
Culture is defined as the collective values, customs, norms, arts, social institutions, and intellectual achievements of a particular society.
Consumer Attitude Formation Attitudes are learned though there are different approaches on how learning works as is acquired by individuals. Following factors lead to consumer attitude formation: Economic FactorsFamily FactorsSocial…
An image is a total perception of something that individuals form by processing all the information they are exposed to over time. Research indicate that consumers develop enduring perceptions or images about brands, prices, stores and companies.
Consumer Research is the process and tools used to study consumer behavior. Marketers carry out consumer research regularly to know what benefits consumer seek by using a product or service.
The growing use of the Segmentation, Targeting and Positioning Process (STP) has occurred as a direct result of the prevalence of mature markets, the greater diversity in customer needs, and the ability to reach specialized or niche segments.
Motivation is defined as inner burning passion caused by need, wants and desire which propels an individual to exert his physical and mental energy to achieve desired objectives. Motivation is goal-directed behavior.
Attitudes are evaluation statements either favourable or unfavourable or unfavourable concerning objects, people or events. They reflect how one feels about something.
Learning is any relatively permanent change in behaviour that occurs as a result of experience. There are two primary elements in learning definition: The change must be relatively permanent and change must occur due to some kind of experience or practice.