Consumer Decision Making Process
Consumer Decision Making Process Consumer decision making process and consumption process of products or services always take place in the context of some specific situation. From a marketers point of…
What is Culture? Definition, Characteristics, Components, Types
Culture is defined as the collective values, customs, norms, arts, social institutions, and intellectual achievements of a particular society.
Consumer Attitude Formation
Consumer Attitude Formation Attitudes are learned though there are different approaches on how learning works as is acquired by individuals. Following factors lead to consumer attitude formation: Economic FactorsFamily FactorsSocial…
Consumer Imagery
An image is a total perception of something that individuals form by processing all the information they are exposed to over time. Research indicate that consumers develop enduring perceptions or images about brands, prices, stores and companies.
Segmentation, Targeting and Positioning
The growing use of the Segmentation, Targeting and Positioning Process (STP) has occurred as a direct result of the prevalence of mature markets, the greater diversity in customer needs, and the ability to reach specialized or niche segments.
What is Motivation? Meaning, Definition, Types, Importance, Characteristics
What is Motivation
Motivation is defined as inner burning passion caused by need, wants and desire which propels an individual to exert his physical and mental energy to achieve desired objectives. Motivation is goal-directed behavior.
What is Attitude? Definition, Types, Components, Formation, Functions, Characteristics
Attitude
Attitudes are evaluation statements either favourable or unfavourable or unfavourable concerning objects, people or events. They reflect how one feels about something.
What is Learning? Characteristics, Process, Nature, Types of learners
Learning
Learning is any relatively permanent change in behaviour that occurs as a result of experience. There are two primary elements in learning definition: The change must be relatively permanent and change must occur due to some kind of experience or practice.
What is Perception? Meaning, Definition, Nature, Factors Influence, Importance
What is Perception
Perception is the process by which a person interpret and organize sensation to produce a meaningful experience of the world. It is a cognitive process by which people attend to incoming stimuli, organise and interpret such stimuli into behaviour.
What is Personality? Definition, Determinants, Characteristics, Nature
The word personality is derived from a Greek word “persona” which means “to speak through.” Personality is the combination of characteristics or qualities that forms a person’s unique identity. It signifies the role which a person plays in public.
