Consumer Imagery

  • Post last modified:15 April 2021
  • Post category:Consumer Behaviour
  • Reading time:8 mins read

An image is a total perception of something that individuals form by processing all the information they are exposed to over time. Research indicate that consumers develop enduring perceptions or images about brands, prices, stores and companies.

Continue ReadingConsumer Imagery

What is Motivation? Meaning, Definition, Types, Importance, Characteristics

What is Motivation
What is Motivation

Motivation is defined as inner burning passion caused by need, wants and desire which propels an individual to exert his physical and mental energy to achieve desired objectives. Motivation is goal-directed behavior.

Continue ReadingWhat is Motivation? Meaning, Definition, Types, Importance, Characteristics

What is Learning? Characteristics, Process, Nature, Types of learners

What is Learning
Learning

Learning is any relatively permanent change in behaviour that occurs as a result of experience. There are two primary elements in learning definition: The change must be relatively permanent and change must occur due to some kind of experience or practice.

Continue ReadingWhat is Learning? Characteristics, Process, Nature, Types of learners

What is Perception? Meaning, Definition, Nature, Factors Influence, Importance

What is Perception
What is Perception

Perception is the process by which a person interpret and organize sensation to produce a meaningful experience of the world. It is a cognitive process by which people attend to incoming stimuli, organise and interpret such stimuli into behaviour.

Continue ReadingWhat is Perception? Meaning, Definition, Nature, Factors Influence, Importance

What is Personality? Definition, Determinants, Characteristics, Nature

The word personality is derived from a Greek word “persona” which means “to speak through.” Personality is the combination of characteristics or qualities that forms a person’s unique identity. It signifies the role which a person plays in public.

Continue ReadingWhat is Personality? Definition, Determinants, Characteristics, Nature