Best Sales Courses Online & Certification (June 2023)

  • Post last modified:3 June 2023
  • Reading time:47 mins read
  • Post category:Best Online Course

Sales, often considered one of the toughest and most challenging jobs in management, has been associated with a negative reputation for years. While it’s true that sales reps may face rejection and objections while dealing with customers, the modern era has brought about a shift in sales strategies, such as the Inbound sales strategy, that make the process less daunting.

In fact, now is the perfect time to learn and refine your sales skills, as there are several excellent courses available that can help you become a better salesperson. Whether you’re looking to start a career in sales or improve your existing skills, these courses offer the best sales training available.

It’s worth noting that many lost sales are the result of sales reps failing to properly qualify potential customers before beginning the sales process. According to research by Zipia, a staggering 67% of lost sales can be attributed to this common mistake. Therefore, it’s essential to master the art of qualifying leads, and these courses can help you do just that. So, don’t miss out on the opportunity to enhance your sales skills and enroll in the best sales course today!

Best Sales Courses
Best Sales Courses

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Best Sales Courses, Certification, Tutorials, Training, Classes Online

Sales Training: Building Your Sales Career By HubSpot [Coursera]

A career centric course that deals with the problems and various frameworks that will help you to land a job in sales or advance your career in the field. This online sales training course helps you to stay ahead of the crowd and acquire skills and styles that are suitable for today’s competition in getting a career in the sales field.

Course Instructor

This is the second individual course by author Kyle Jepson on this list. The course is offered by HubSpot Academy where Kyle Jepson is a professor of Inbound Sales. Prof. Jepson has 4 courses featured on Coursera with an instructor rating of 4.65 out of 5.

What You’ll Learn

The Hubspot sales course is structured into two weeks:

  1. Building Your Sales Career: Learn how to kickstart your sales career and acquire fundamental knowledge of inside sales.

  2. Selling With a Consultative Mindset: This module is designed to teach you how to adopt a personalized, well-informed approach in every conversation. In addition, we recommend exploring the best leadership courses available to gain a better understanding of the intricacies involved in leading effectively.

Pros & Cons


  • Includes Coursera Labs
  • Flexible Deadlines
  • Certificate on Completion


  • Not a standalone course

Key Highlights & USPs

  • Learn the ‘Qualification Framework’ to determine the likeness of individuals becoming your customers.

  • Exposed secrets of building a sales career and how to keep your sales team on the same page rather than just going through old traditional sales stuff.

  • Practice your buyer’s context, adopting inbound sales strategy and B2B sales process and strategies that deliver absolute valuable customers.

  • To make learning more memorable, it comes with a quiz to test your understanding, reading material for reference and a shareable course completion certificate at the end for your CV.

Who is it for?

This beginner sales training course can be valuable for those who lack a clear career plan or direction, as it offers a unique perspective on sales that you may not have previously considered. Through this course, you can gain a deeper understanding of the fundamentals of sales, which can help you build a strong foundation for a career in sales or related fields.

Rating: 4.7/5
Students Enrolled: 17,109
Duration: Approx. 10 Hours

Coursera Free Trail

Sales Machine: The Sales Training B2B Master Course [Udemy]

The field of sales is considered to be one of the toughest, tedious, and can easily be said as a no. 1 job that results in more turnover but this course changes your whole perspective towards sales. It distinguishes Professional selling skills from traditional selling skills and gives your attention a new light of various topics to focus and develop upon such as fundamentals of sales as well as the advanced side of sales.

Course Instructor

Patrick Dang is the instructor of the course. His ‘Sales Coach’ profession has earned him 125,918 students across 150 countries from 8 of his courses on Udemy. Patrick Dang sales courses are always a delight for students as it reflects the author’s pure knowledge on topics such as B2B Sales training, Lead Generation, Negotiations, Persuasion, etc making him the ideal person to learn the skill of professional selling from.

Pros & Cons


  • 30 Days Money Back Guarantee
  • Teams plan available
  • Certificate on Completion


  • Not accredited

Key Highlights & USPs

  • Learn how to handle rejection & objection and how to cope up with it.

  • Gain the important skills of listening and understanding customer problems and offering them your solution without being too ‘salesy’.

  • Learn to pitch your ideas and products in a meaningful and convincing way to make people believe in you and your offering.

  • Know the effective sales strategies to close deals and how to make customers buy from you emotionally.

  • Learn Sales System Methodology, a proven sales system that will help you in creating rapport with your customers while increasing your sales revenue.

  • Be entitled to get a certificate upon completing the course along with downloadable resources for your reference and understanding. It comes with a ‘30-DAY MONEY BACK GUARANTEE’ so you can try out the course.

Who is it for?

Although the sales tutorial course is targeted towards sales professionals and job seekers, its easy-to-understand content makes it accessible even for those unfamiliar with the field. The course primarily addresses the challenges of delivering effective sales pitches by offering a range of techniques to present products, ideas, or services to an audience. Also do look at our list of Best B2B Marketing Courses present today!

Rating: 4.5/5
Students Enrolled: 16,581
Duration: 2.5 Hours

Successful Negotiation: Essential Strategies and Skills by University of Michigan [Coursera]

Negotiation is a war if won it guarantees a great value to you and if lost it takes value from you. This online sales management training course focuses on the Negotiation aspect of sales as negotiations happen almost everywhere for everything whether in the market or at the workplace the assertiveness of a person should be sharp enough to tackle the persuasion of the other and this course helps you to do the same.

Course Instructor

The course is offered by the University of Michigan with George Siedel, a Professor at the said university, serving also as the instructor for this course. Prof Siedel has written many books and received many national research awards for his work. His teaching profession is one to speak about itself as he has received many teaching awards and has gathered 1,348,103 students with only 6 courses and an instructor rating of 4.8/5 on Coursera.

What You’ll Learn

This course is among the best negotiation courses available and is structured across a seven-week timeline:

  • Welcome to the Successful Negotiation course: By taking this course, you will acquire the strategies and skills necessary to excel as a negotiator in both personal and business situations.

  • Prepare – Plan Your Negotiation Strategy: Concentrate on the initial phase of the negotiation process, which is planning for a negotiation. You’ll gain insight into how to conduct a negotiation analysis that will position you for success.

  • Negotiate – Use Key Tactics for Success: This module covers important topics, including how to use power during negotiations and the application of psychological tools in negotiations. 

  • Close – Create a Contract: In this module, you’ll learn about the negotiation to create a binding contract. You’ll learn how to determine whether you require legal representation or if you can undertake contract creation on your own, among other things.

  • Perform and Evaluate – The End Game This module focuses on performing and evaluating your agreement, including the dispute resolution processes of mediation and arbitration.

  • Practice Your Negotiation Skills: You’ll have the opportunity to apply your recently acquired skills by collaborating with a friend or a fellow MOOC participant from a different part of the globe.

  • Final Examination: Successfully complete the final exam to finish the course. The estimated time to complete the examination is 75 minutes, and you can retake it until you’re confident in your understanding of the concepts.

Pros & Cons


  • Structured Learning
  • Coursera Labs
  • Certificate on Completion
  • Financial Aid Available


  • Limited Instructor Interaction

Key Highlights & USPs

  • Learn how to frame and plan your negotiation process and identify situations where negotiation is needed.

  • Come across how power can influence a negotiation and various psychological tools like Overconfidence, framing, escalation etc. that can help you to win a negotiation.

  • Learn conceptual knowledge and types of Alternative Dispute Resolution (ADR) like Arbitration and Mediation and Dispute Prevention.

  • Learn to formulate the Best Alternative to Negotiated Agreement or ‘BATNA Analysis’ in case the negotiation process fails to produce an outcome.

  • Develop understanding to handle ethical issues, cross-cultural negotiations, maintaining ethical standards etc.

  • The course is full of practice exercises, quizzes, and many reading materials. After successful completion, get a Coursera certified course certificate.

Who is it for?

Specifically designed for beginners, the course guides learners in analyzing and refining their own negotiation patterns to effectively close significant deals and achieve success in negotiations while building their confidence.

Rating: 4.8/5
Students Enrolled: 1,142,105
Duration: 17 Hours

Coursera Free Trail

Sales Training: Practical Sales Techniques [Udemy]

It gives you information about the various sales techniques and strategies that individuals use to sell anything. This sales force training course believes in the notion of sales being a force that prescribes solutions to customers in a way that makes them thrilled to buy from you. It consists of a precise and complete salesman training regimen that offers you the prime qualities of a good salesman.

Course Instructor

The author of this Udemy sales course is a veteran international speaker on sales, Chris Croft. The instructor is known for his teaching style which incorporates both practical and fun learning and he comes with 20 years’ experience as a sales speaker who is also a management trainer and an author. He currently has a 4.6 instructor rating on Udemy with 330,301 students distributed across 29 courses.

Pros & Cons


  • Practical Curriculum
  • No prerequisites
  • Certificate on Completion


  • Last updated 2020

Key Highlights & USPs

  • Learn the four types of people, how their personality works, their thought process and mostly which selling style to adopt for whom.

  • Go through Sales 101! Right from making the right first impression to closing a sale, various tactics for making a sale.

  • Practice finding and building the needs of the consumer to understand and make them understand why your service is of great value to them.

  • Build your theoretical knowledge of sales with concepts such as 7 Essential Principles of Sales Efficiency, Science of Sales Management, Sales Questioning Funnel and more.

  • Get free access to the course and its resources for lifetime along with a completion certificate at the end of the course

Who is it for?

This sales certification course is suitable for anyone at any stage of their sales career, as well as those who interact with customers face-to-face, as it teaches learners how to identify and present their offering in a way that aligns with customers’ preferences, thus increasing the likelihood of making a sale.

Rating: 4.6/5
Students Enrolled: 55,278
Duration: 2 Hours

Udemy New Customer Deal
Valid till: 30th May

Sales Training for High Performing Teams Specialization by HubSpot [Coursera]

This Coursera Sales course is a specialization course that will help you learn sales holistically. It consists of four courses with each of them aimed at making a better proposition to build your sales skills and knowledge. You will get to know how to build and advance in your sales career, the various methodologies to follow for effective results, managing your sales team and what not.

Course Instructor

HubSpot Academy has brought you this course on Coursera with Kyle Jepson as the instructor. HubSpot Academy is a well known platform providing various sales and marketing management programs for individuals to sink their teeth into. The instructor is a faculty member at HubSpot Academy most notably teaching Customer Relationship Management (CRM) and Sales courses on the platform and has 34,804 students on Coursera.

What You’ll Learn

The sales training specialization comprises of four courses that adopt a comprehensive approach to sales:

  1. Sales Training: Building Your Sales Career: By taking this course, you will gain a valuable outlook on your sales profession. The course will commence with an introduction to the essential elements for achieving success in sales.

  2. Sales Training: Techniques for a Human-Centric Sales Process: Throughout this course, you will learn an inbound sales approach that prioritizes being helpful rather than overly pushy.

  3. Sales Training: Sales Team Management: This course will equip you with the knowledge and skills to establish your target market, establish a sales process that can be expanded upon, and establish training, coaching, hiring, and onboarding programs that aid in the growth and development of your sales team.

  4. Sales Training: Inbound Business Strategy: The course comprises several lessons that feature diverse tactics that you can implement to facilitate the growth and advancement of both yourself and your business.

Pros & Cons


  • Comprehensive curriculum
  • Reputable provider
  • Flexible deadlines and Personalized study plan
  • Certificate on Completion


  • Lacks live interaction

Key Highlights & USPs

  • Learn how to fix a target customer persona for your offering and find customers/businesses through google, social selling strategies and events.

  • Get to know how to build a sales coaching program in order to help your team to grow and an effective hiring strategy.

  • How to identify active and passive buyers and a formula that helps you to write emails and create a bunch of automated follow up emails.

  • To make the course more interactive and test your sales related knowledge it provides you with quizzes and exercises in every module.

  • Just like other sales force specialization courses, this course also requires you to complete a Hands-on Project to earn a course completion certificate.

Who is it for?

Individuals who lack prior knowledge in sales but aspire to advance their career in this domain can greatly benefit from this sales specialization course. The course encompasses fundamental subjects in sales management, furnishing learners with the requisite skills and knowledge to excel in the role of a sales operations manager.

Rating: 4.7/5
Students Enrolled: 18,297
Duration: 15 Hours

Coursera Free Trail

Inbound Sales Course: Get Certified in Inbound Sales [HubSpot]

One of the best course on sales that gives you the outlook of what one might argue is one of the best forms of sales strategy, Inbound Sales. Inbound sales are those sales that come to you through your marketing efforts or in other words the leads contact you for buying your products instead of you contacting them to sell your products.

Course Instructor

It is a complete best free online sales training course coming from HubSpot Academy who are mostly known for their sales management and marketing management courses. This course brings together a bunch of industry experts such as Mark Roberge, Kyle Jepson, Elizabeth Bailey, Brian Signorelli and Andrew Quinn who help you to develop your own working Inbound Sales Strategy.

Pros & Cons


  • Free Course with Certificate
  • Certificate on Completion


  • Focuses only on Inbound Sales

Key Highlights & USPs

  • Learn identification of the ideal customers to contact, running sales calls and giving presentations that motivates your customers to make a purchase.

  • Most importantly learn to garner the attention of your potential customers and connect to them; it is only when they notice you then you can make a sale.

  • Learn lead management frameworks such as CGP(Challenges, Goals, PLans), TCI(Timelines, Consequences, Implication) & BA(Budget, Authority).

  • Get in-depth knowledge on inbound sales, various strategies and techniques to take into consideration and develop your inbound thinking etc.

  • The best thing about this course is that it gives a free sales certificate along with the valuable content that it is providing filled with quizzes and video lessons.

Who is it for?

The HubSpot Sales Certification course is designed for beginners to grasp and apply the concept of Inbound Sales to their sales strategy, with a focus on solving issues such as a lack of customers, unproductive sales calls, and ineffective presentations.

Duration: At your own pace

Sales Training Courses Online [LinkedIn Learning]

LinkedIn Learning sales courses beg to differ from the courses provided by other platforms. It simply combines various best in-house courses such as ‘Sales Fundamentals’, ‘Sales Prospecting’, ‘Develop Your Sales Knowledge and Skills’, ‘Sales Negotiation’ and many other courses that truly fulfils the conceptual knowledge required for a sales job.

Course Instructor

The authors or instructors of the top sales courses present on this platform are sales experts like Lisa Earle McLeod, Elizabeth (McLeoad) Lotardo, Jeff Bloomfield, Meridth Powell among many others.

Key Highlights & USPs

  • Learn the skill of Customer Relationship Management (CRM) to manage your customer base, data, repor, converting leads into buying customers.

  • Develop essential soft skills for sales professionals such as connecting with your customer, listening skills, increasing your emotional intelligence and communicating skills.

  • Also grace upon the future of sales to conduct research, planning to meet uncertainties or being prepared for the future environment.

  • Linkedin Learning Sales management courses come with a shareable certificate upon successful completion of the program.

Who is it for?

On this platform the aspects of the sales management system are put in front for any individual to pick and choose from. The platform provides nearly every solution to sales related problems from the perspective of both a beginner and an advanced player of the industry.

Duration: Self-paced

Business Development & B2B Sales for Startups-Sales Valley [Udemy]

This is a full-fledged business development and sales course which indulges in the hardest part of developing and making a business i.e., generating business revenue and making sales. It helps you in expanding your business from B2C to Business to Business sales and how to manage relationships with various businesses in order to generate consistent sales from them.

Course Instructor

Another course by the author of the 2nd course on this list, Patrick Dang. He is a Sales Coach and the creator/founder of Sales Legacy, an online sales masterclass where you will learn anything or everything related to sales. Currently on Udemy Patrick has a student base of 126,443 students from his 8 courses listed on the platform.

Key Highlights & USPs

  • Learn sales lead generation management to attract new leads automatically every month with very little effort.

  • Gain the skill of copywriting and create emails that are hard to miss, suited for outbound sales with some templates and tips provided by the author.

  • Develop your skill set as a salesman and hone your skills of persuasion, influence and convincing others.

  • Learn to conduct sales meetings remotely and how to manage sales generation from home.

  • Get a course completion certificate along with 14 downloadable resources for lifetime accessibility from phone, computer, even TV.

Who is it for?

The course is designed for startups to solve their initial inconveniences related to sales by proven sales valley strategies given by the author in this course. It includes a good thorough B2B sales training that ensures a good solid understanding of basic fundamentals of B2B sales, career advancement, mastering sales and helping you to grow your market share.

Rating: 4.6/5
Students Enrolled: 23,563
Duration: 6.5 Total Hours


Are sales courses worth it?

Sales courses are totally worth it! You get to learn various things that are sometimes missed out from your management studies and that is not the only reason for taking up a sales course.

Along with providing you various untouched aspects of sales, sales courses also offer you authors with different experiences and through courses authors try to teach their experience of the industry and not just book knowledge of sales. Their teaching includes the best combination of industry practices and their experience.

Which course is best for sales?

The ‘best course for sales’ will differ from individuals to what they are looking to learn in a course but the courses listed in our list include all the elementary as well as advanced knowledge of sales. Finding a course which is best for sales on the internet is quite difficult and time-consuming.

So to save your precious time we have already made a list of nine sales courses that are the best when it comes to giving practical as well as conceptual knowledge of sales.

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