What is Descriptive Statistics? Descriptive statistics is a branch of statistics that involves the collection, organization, and summary of data in a way that provides meaningful insights into the underlying…

What is Data Visualisation? Data visualisation is the study of representing data or information in a visual form. With the advancement of digital technologies, the scope of multimedia has increased…

What is Data Mining? Data Mining (DM) is the process of discovering trends and patterns from large sets of data. Data mining involves mathematical and statistical analyses to obtain patterns…

What is Predictive Analytics? Predictive analytics is another branch of business analytics. Predictive analytics is defined as the process of focusing on predicting the possible outcome using machine-learning techniques like…

Data Analytics Challenges Any approach for analytics must adjust to changes in the way people work inside their business settings, particularly with the developing size of data volumes. Arranging data…

Types of Results From Mobile Analytics The study of consumer behaviour helps business firms or other organisations to improve their marketing strategies. Nowadays, every organisation is making that extra effort…

What is Social Media? Social media refers to a computer-mediated, interactive, and Internet-based platform that allows people to create, distribute, and share a wide range of content and information such…

What is Web Analytics? Web analytics refers to measuring, collecting, analysing and reporting of web data to understand and optimise the usage of Web. Web analytics is the process of…