Download Brand Management Notes PDF 2021 for MBA. We provide complete MBA brand management notes. MBA brand management study material includes brand management notes, brand management book, courses, case study, MCQ, syllabus, question paper, questions and answers and available in brand management pdf form.
Brand equity is the value of the brand in the marketplace. We can say, the total accumulated value or worth of a brand. Financial accountants define brand equity as the total value of a brand as a separable asset and often called brand valuation or brand value.