Best Product Marketing Courses, Certification (September 2022)

  • Post last modified:15 April 2022
  • Reading time:23 mins read

Marketing is the make or breaks factor for any business, so much so that companies have started increasing/ doubling their marketing spending just to make sure that customers know the presence of the company. Product marketing is simply the art of marketing your product or service to potential customers. It is doing everything possible marketing wise i.e. developing strategies, good positioning, conveying a message etc to make your product a success among the customers.

This article considering the daily rapid rise in unique mobile phone users also provides courses that teach you digital product marketing strategies along with traditional product marketing. So we put this list of five best product marketing courses available on the internet that will provide you with a good career benefit.

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5 Best Product Marketing Courses, Certification, Tutorials

Digital Product Management by University of Virginia [Coursera]

Coursera’s online product marketing and management course help you to define a way for your product to reach the right audience under the right management. It includes all the basic marketing concepts to efficiently & effectively manage and market your product from a digital aspect. The course can be said to be a creation made just to meet modern product marketing problems.It includes the very basic fundamentals of modern product management and teaches you to build market go-to strategies among many other things.

This splendid digital product marketing course is instructed by Alex Cowan, a Faculty at The Darden School of Business under the University of Virginia. Alex Cowan is the best instructor to teach product management as he has his fair share of experience as an Entrepreneur making him a solid teacher in product management. On Coursera, he has 20 courses from which he has garnered a student of 364,827 learners and maintained an instructor rating of 4.75 out of 5.

Key Highlights & USPs

  • Learn essential concepts of developing yourself & your team, data science, being a product manager and manipulating the customer journey.

  • Get to know the strategies that modern product managers implement on a daily basis to differentiate themselves and their companies from others.

  • Learn Agile product management and Lean startup method to understand how to develop, introduce and manage the new products.

  • Develop a Business Model to help you strategically to maintain and improve your business

  • Hone your skills of upbringing a seed of an idea, and learn the various processes and steps that will strengthen your idea in the market.

  • Upon successful completion of the course be entitled to receive a Coursera certified shareable certificate, lifetime access to the course and its materials along with quizzes & exercises to enhance your learnings.

Who is it for?

This product marketing for beginners course is a way for budding entrepreneurs, marketing managers or any individuals to solve their new and existing product related problems. You’ll get to learn the role that product marketing and management play in the lifetime of a product.

Rating: 4.7/5
Students Enrolled: 139,841
Duration: Approx. 11 Total Hours.

You can Sign up Here

Chief Product Officer Executive Education Program [Kellogg School of Management]

The needs of the market and customers are continuously evolving and changing, and this calls for an expert with true knowledge of the product market. This product marketing strategy includes a syllabus that is driven by real market situations and shows content that helps you to tackle the ongoing difficulties for products in the market.

Mohanbir Sawhney along with a team of highly qualified people lead this product management course. Prof. Mohanbir is a well established personality when it comes to product management, he is also an author, Director and Associate Dean. His experiences in product management make the learning derived from this course a valuable one.

Key Highlights & USPs

  • Learn various comprehensive management frameworks necessary for developing a product from ground up.

  • Discover how to know the potentiality or opportunities available in the market, and learn a problem solving approach called ‘Design Thinking’.

  • Get to know the core initial product management and product strategy decisions for developing a strong vision statement.

  • Learn product management leadership i.e. gain a mindset of an efficient leader that knows how to get things while maintaining a healthy work environment.

  • Learn how to build an environment of trust, reliability and an organization culture where communication is given utmost priority.

  • Gain a course completion certificate from Kellogg Executive Education with lifetime accessibility to the course and its materials.

Who is it for?

This course is perfect for advanced learners consisting of individuals with c- level job titles or any senior & experienced product managers. The course provides an absolute guide for managing product, cross department teams, and for becoming the epitome of product manager since it deals with many functional areas for product managers to work and gain learnings from.

Duration: 12 Months, Online & In-Person

Product Manager Nanodegree Program [Udacity]

The success of a product is not only its own success but also the success of the product managers that do the daunting task of bringing a product that will be accepted by customers. In this Udacity product management course, you will come across content that will help you to shape yourself into a better product manager and learn product development to delivery.

This product manager program is taught by industry experts, including names such as Anastasia Root, Alex King, and Yuva Murugan all three holding product manager positions at major companies. The instructors are having a good experience as product managers and they try to share this experience and their learnings through this wonderful course.

Key Highlights & USPs

  • Learn the steps of new product development process i.e. How to formulate an idea, developing a concept, designing, user testing and finally delivering a product to market.

  • Make brand strategy that is backed by insights & data directly driven from the market, develop a product vision that firmly states your business  to all your stakeholders.

  • Identify and learn the most important core soft skills that are needed during the execution and development stage of the idea.

  • Learn about the risk part of the product launch stage and how to minimize them by creating a plan and early identification.

  • Achieve a lifetime access to this course and its materials, complete it in your own time with technical mentor support, career services etc.

Who is it for?

Complete product management for beginners course that does nothing but gives a good thorough knowledge of how to create and look after an idea. Beginners or any individuals having trouble understanding the product development process can take up this course as the content is easy plus advanced at the same time!

Duration: 4 Months – 10 Hours per week

Brand and Product Management by IE Business School [Coursera]

The main pillar of modern product management is a strong brand along with a strong product. This course takes you on a journey of defining a product + brand that generates good long term value for you as well as your organization, it focuses on all the core concepts that will help you to make your brand an icon.

Luis Rodriquez Baptista serves as the instructor for this product brand management course. Mr Luis is a professor of marketing at IE Business School and he comes with experience in creating strategies, working as an advisor/ consultant for many local and international companies. He has an instructor rating of 4.75 with 98,332 students across only two courses on Coursera.

Key Highlights & USPs

  • Learn to estimate the product demand for your product, and grow your product portfolio.

  • Enhance your knowledge by getting to learn the theoretical knowledge of Brand and Product Management including various frameworks and concepts.

  • Strategically come up with your Brand Model, Values, and USP that help your organization to maintain sustainability.

  • How to build your brand essence and all the benefits/importance that it offers for the brand.

  • Evaluating competitors to gain insights and for earning a competitive edge.

  • The course comes with a shareable course completion certificate along with practice exercises & readings in each module helping you to understand the module in a better way.

Who is it for?

This brand management course is suitable for individuals who are aspiring product/brand management students since this course focuses on solving the real life product/brand challenges to provide learners good ways to increase their brand’s engagement, customers, life, architecture and most importantly success.

Rating: 4.7/5
Students Enrolled: 80,313
Duration: Approx. 14 Total Hours

You can Sign up Here

Digital Product Management by Boston University [edX]

The digital needs of today’s world are something that is getting hotter and picking up pace day by day. A well digital centric product management does not only focus on the product but also focuses on the digital capabilities and understanding of the product managers and the teams involved. This Micromasters program has 5 courses in it, which gives digital product management training and also teaches you the surrounding aspects for succeeding in this digital economy.

The faculty/ instructor panel includes 11 well rounded industry experts with names like Kristen J.McCormack, Darrell Griffin (CEO), N. Venkat Venkatraman, Matthew J. Reis, Varun Nagaraj, Marshall Van Alstyne, John W.Byers, Chris Dellarocas, Sandra Deacon Carr, Nitin R. Joglekar and Lloyd Baird on board.

Key Highlights & USPs

  • Hassle free handle digital projects and teams by learning risk management and leadership skills to match the digital world of today.

  • Learn digital product management, Agile development, Lean  Development, Waterfall Development and System Design Thinking.

  • Customize your business model to overcome your digital deviations. Get to know Competing vs Collaborating: Which is better?

  • Learn various strategies to create & capture value and various tools to help you to do so.

  • Get lifetime accessibility of the course and its materials along with a MicroMasters program certificate after completing all five courses under the program.

Who is it for?

The course is primarily aimed at advanced learners but individuals with strong knowledge of product management can also take it. This course helps learners to improve their leadership qualities and teach operational & performance management for playing the role of an effective and efficient leader.

Duration: 9 Months – At 4-7 hours per week


FAQ

Is a marketing certificate worth it?

Yes, a Marketing Certificate is worth it. If your question is why they are worth it, then firstly you have to think about any major company and see if marketing did not play any role in their fame or in their increased sales numbers.
Having a certificate shows the calibre of the individuals in that particular area, it sets them apart from a herd of competition.

Especially now in the digital era the need for various online marketing jobs are arising and the recruiter is also most bent on hiring individuals with some knowledge and practical experience on the subject that’s what marketing certificates help to demonstrate.

How do I become a product marketing specialist?

Becoming a specialist is no easy task, it requires a rigorous determination from aspirants to become a pro in product marketing.
1. You need to have cleared your high school (Clearing with relevant subjects would be a major plus)

2. You need to have at least a Bachelor’s degree with most preferably marketing specialization other subjects work too.
A conventional way would be doing a Bachelor of Business Administration with marketing as a specialization and getting some industry practical experience and then maybe opting for MBA.

3. But if you have a non-marketing degree or even if you have a marketing degree and you want to build your credibility, you can take product marketing courses taught by industry experts to give you good exposure in the product marketing world.

4. (Optional Step) Doing Masters of Business Administration is something that holds the potential of offering you prestige offerings from employers. To add more value to your MBA degree, doing an MBA in product management specialization will be more relevant to the chosen field here.

5. Gaining some kind of practical experience is very important in all these steps. You have to have a good amount of experience to be a specialist in product management.

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