Best Marketing Management Courses Online & Certification (July 2024)

  • Post last modified:10 August 2023
  • Reading time:29 mins read
  • Post category:Best Online Course
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Marketing has become an integral part of any business, and its importance has only grown over time. In fact, according to recent statistics, companies have increased their marketing spending to an average of 9.5% of their total revenue. This highlights the critical role that marketing plays in the success of a business, especially in today’s highly competitive environment.

Marketing management is the process of efficiently and effectively managing all marketing activities to meet a company’s marketing objectives, resulting in increased revenue. A skilled marketing manager is essential to achieving these objectives, and acquiring the knowledge and skills necessary to succeed in this role is crucial.

To achieve marketing objectives, effective marketing management is crucial, and enrolling in the best marketing management course can provide individuals with the skills and knowledge needed to succeed in this field. These courses offer practical training, real-world experience, and an understanding of marketing principles, strategies, and tools. By investing in a reputable marketing management course, individuals can drive growth for their organizations and remain competitive in today’s ever-evolving business landscape.

Marketing Management Course
Marketing Management Course

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Best Marketing Management Courses, Certification, Tutorials, Classes Online

Marketing Management by University of Illinois [Coursera]

This Coursera marketing management course offers a path for businesses to create value for customers and includes the very basics of marketing management for you to understand how ‘good’ marketing management is the epitome of your initial marketing solutions. This course explains the overall function that marketing plays in your venture’s success.

Course Instructor

The author of this marketing management program offered by the University of Illinois is a Ph.D. holder in Marketing, Hayden Noel. He is a well-versed instructor with experience teaching marketing at Baruch College, University of Florida, and currently at the University of Illinois. His interests are in Marketing Management and Consumer Behaviour.

What You’ll Learn

The course is divided into modules which are divided into weeks:

  • The Marketing Process: Throughout this module, you will gain an understanding of the concept of “marketing” and how it relates to the creation of value by identifying and fulfilling consumer needs. We will examine the crucial role of marketing in researching and satisfying customer needs to create value for both the consumer and the business.

  • Segmentation Targeting Positioning: The value creation stage is a critical aspect of the marketing process, and it commences with the STP process. This module will delve into the fundamentals of segmentation, targeting, and positioning and their role in achieving value creation.

  • The Power of Branding: This module focuses on the significance of a strong branding strategy in setting businesses apart from their competitors in the market. By the end of this module, you will have a comprehensive understanding of how to build and maintain a robust brand that can help drive business success.

  • Influencing Consumer Behavior; The Marketing Plan: In this module, we will delve into the concept of consumer behavior and its influencing factors. By the end of this module, you will have a comprehensive understanding of consumer behavior and be equipped with the knowledge to apply these insights to enhance your marketing efforts.

Pros & Cons


  • Flexible deadlines and Personal Study Schedule
  • Coursera Labs – Hands-on project
  • Certificate on Completion
  • Financial Aid Available


  • Not a stand-alone course – part of a specialization

Key Highlights & USPs

  • Learn the various elements of marketing management, marketing mix like pricing policy, distribution strategy, etc.

  • Develop plans for your daily and long-term marketing goals.

  • Incorporate analytical frameworks in your quest for learning to solve business problems.

  • Learn and identify the needs & wants of your customers, make Marketing Strategy Process and the importance of branding.

  • Apply various marketing tools like SWOT Analysis, STP (Segmentation, Targeting & Positioning) to create and capture customer value.

  • Study the Consumer Decision Journey and how you can influence it to stand out and be a formidable product/company.

  • This course comes with quizzes to test your understanding and a Shareable Certificate gained after completion of this course at your own pace.

Who is it for?

This beginner-friendly marketing management course is designed to provide learners with a comprehensive understanding of how to study and evaluate consumer behavior effectively. Upon completion of the course, learners will be equipped with practical skills and knowledge to help them make sound business decisions and drive growth for their organization.

Rating: 4.8/5
Students Enrolled: 47,191
Duration: Approx. 16 Hours

Marketing Management by Indian Institute of Management of Bangalore [edx]

Marketing Management is more than just buying-selling decisions, it has a lot to deal with research, various techniques & methods to practically approach the objectives of your business. This marketing management online course covers all the essential topics and shows you how to thrive in an industry with tough competition and find opportunities that no one else can.

Course Instructor

The instructor for this edx Marketing Management IIMB course is an Assistant Professor of Marketing at IIM Bangalore, Dr. Ashis Mishra. The notable work of the author includes projects such as ‘Technographic Segmentation of Indian Retail Consumers,’ ‘Store Atmospherics as a Tool for Retail Productivity,’ and ‘A Dynamic Model for Forecasting in the Indian Retail Sector.

Pros & Cons


  • Taught by professor at IIMB
  • Free Audit


  • No Certificate on Free Audit

Key Highlights & USPs

  • Learn in detail about the 4Ps of marketing to help you to create a picture-perfect plan for serving your customer needs or demands.

  • Improve your company’s perceived value by studying and applying various methods from marketing management.

  • Go upon the fundamentals of marketing management and improve your customer satisfaction level by using marketing tools.

  • Includes real world business scenarios, exercises, cases to help you to test your theoretical knowledge on the subject.

  • Get a Competition certificate along with graded assignments and exams and unlimited/lifetime access to the course and its materials.

Who is it for?

This intermediate-level course provides valuable content that effectively teaches the practical application of various marketing theories in real-world market scenarios. Participants will also gain knowledge about merchandise assortment, enabling them to make informed and effective decisions and potentially saving them a significant amount of money.

Rating: 4.7/5
Students Enrolled: 94,920
Duration: 9 weeks, at 2-4 hr/week

Marketing Management Courses [Udemy]

Marketing management plays an integral role in establishing an organization’s structure, and it plays a more prominent role in tracking and analyzing the marketing efforts. All of the said things can now be learned under one website! Udemy. Udemy has a reputation of offering courses of prime and industry best quality, with Udemy marketing management courses, you are in for a certified experience.

Course Instructor

Udemy’s ‘Marketing, Business’ course section has gathered around 175,112 learners learning the most in-demand skills with experts. The authors’ names include Pouya Eti, CreateUp Academy, Prof. Vijay Prakash Anand, Lucas Weber, Dr. Muhammad Tahir Jan, and more

Pros & Cons


  • Plethora of course choices
  • 30 Days Money Back Guarante


  • Not accredited

Key Highlights & USPs

  • Learn also Digital Marketing Management along with traditional forms.

  • Identify your customer’s loyalty and their types to create a customer centric approach that is successful among your customer base.

  • Go through the 7Ps of marketing, the stages of Product Life Cycle (PLC), and Integrated Marketing Communications (IMC).

  • Learn Product Management: its fundamentals, marketing framework, and career ladder.

  • Get free lifetime access to courses along with tons of downloadable resources and a certificate of completion once the course is successfully finished flexibly

Who is it for?

The platform offers many specialised marketing management certificate courses online where learners will learn to integrate and develop the various ins and outs of their marketing and customer strategy. Courses of levels such as Beginner, Intermediate and Expert are available for an individual to progress through as they strengthen their grasp on the subject.

Duration: Self-paced

Udemy New Customer Deal
Valid till: 1st Feb

Marketing Management Courses [Alison]

Alison Marketing Management Courses are diverse in nature, covering all the crucial areas of marketing and additional topics like Retail Management, Public Relations, and Sales Management. The platform also offers a Diploma in Marketing Management and also on the aforementioned topics so you can gain conceptual knowledge and skills to try the chosen field. The authors’ list includes Saylor Academy, NPTEL, CourseFlix, Advance Learning, etc.

Pros & Cons


  • Multiple Course Choices


  • Videos might start with Ads

Key Highlights & USPs

  • Learn about the various aspects of Retailing Mix: Location Analysis, Pricing Analysis, Communication Mix, Merchandising, Customer Service, Store Layout and Store Design.

  • Know the legal rights of your customer and the boundaries of your company to be a legal company.

  • Handle unhappy customers by learning ways to communicate with them that do not hurt them or your company’s reputation.

  • The courses at Alison are free to enroll in and study, offering both digital and physical versions of the certificate as per your need.e.

Who is it for?

The online marketing management courses presented on Alison are enough for any beginner to get going with the learning of the vast & extensive background of Marketing. The learners will quickly develop the skills of managing a retail store that includes handling customers, ambience, general management, supply chain management, and more.

Duration: Self-pace

Marketing Management Online Program [IMD]

The faculty for the course includes the President of the Swiss Marketing Association, Stefan Michel. Stefan Michel marketing management program focuses on ‘value,’ as you will get to experience how to co-create value with the help of customers, be a superior marketer among other marketers, read comprehensive data to analyse the value, and most importantly, how can creating value benefit you as an organization.

Pros & Cons


  • Dedicated learning coach


  • High Cost

Key Highlights & USPs

  • Learn to analyze & study the value derived in order to make ready to deploy action plans.

  • Get to know customer life-cycle value and gain insightful inputs to implement it in your business.

  • Put your knowledge to the test through solving business cases and participating in group work sessions.

  • Achieve a certified IMD business school certificate for your resume, along with the coach’s feedback on the work given by you.

Who is it for?

Marketing management courses is perfect for intermediate-level individuals who have all the basics of marketing management jotted down and are now looking for something challenging. The main aim of this online marketing management program is to help individuals facing problems in reading their customers. After completion, they will be able to study their customer groups and thrive from them.

Duration: 5 Weeks, 4-6hr/week


What do you learn in marketing management?

In Marketing Management, the most common thing that you will come across is the Marketing Mix or the 4ps of Marketing, i.e., Product (Product Mix), Price (Pricing Policy), Place (Place Evaluation), and Promotion (Promotion Mix).

You will also learn about how companies make use of various tools to gain compatible insights from their industry. Porter’s Five Forces, SWOT Analysis, PESTLE Analysis, BCG matrix are some of the examples of tools used by the management teams.

Why should I study marketing management?

Marketing Management is an introductory subject that teaches you anything and everything related to the marketing activities of a firm and shows you how marketing is also being utilized even at a very small level of business practices.

Studying marketing management means you are making yourself capable of analyzing/scanning the business environment and tapping into new markets or potential business ideas that are left unseen by many.

Taking up marketing management also gives you exposure to generating and developing your own marketing plans/campaigns.

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