What are Community Interventions? Benefits & Design

What are Community Interventions? Benefits & Design

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What are Community Interventions?

Community interventions are actions or programs that aim to improve the health, well-being, and quality of life of individuals and communities. These interventions can take many forms and can address a wide range of issues, such as health promotion, disease prevention, social and economic development, education, and environmental sustainability.

Community interventions involve working collaboratively with community members, organizations, and stakeholders to identify the needs and priorities of the community and to develop and implement effective strategies and solutions. The goal is to create sustainable and meaningful change that benefits the community as a whole.

Corporate community interventions for community development refer to a wide range of actions companies can take by donating money, time, products and services.

To develop capacities of communities it is important for companies to share their management knowledge and other resources for empowering communities by developing livelihood support activities through developing partnerships with NGOs and promoting employee volunteer programs.

This can be attained by formally encouraging community-company dialogue, which can provide benefits to both companies and communities, cross sector partnerships with NGOs and public sector organisations that bring specialised expertise to address issues of community development.

Such partnerships have large benefits to the company and assist them in managing their organisations more effectively and efficiently.

Benefits of Community Interventions

The details of the possible benefits to companies adopting CSR at communities are displayed in Table.

Sustainability of
the Project		Implementing CSR practices for community can definitely result in producing win-win solution for the company and community, which makes the project sustainable in the long run. For instance Daimler Chrysler (DC) energy project, India is developed through a unique scientific process to benefit the company, environment and the community. “The process adopted is plantation of Jatropha, a vegetable plant, which grows from eroded soil and requires limited water. It produces a fruit which can be used to make oil and be converted via a simple process to low-emission bio diesel (particulate matter emissions are 70 percent less than traditional fuel)”
Access to a New
Market		Strategic CSR at the community level provides access to new markets. For instance, under the Hindustan Unilever Ltd (HUL), Shakti Entrepreneur project, rural women are trained to be independent direct-to-consumer sales distributors for HUL’s soaps and shampoos. They earn Rs 700- 800 per month, i.e., double their previous income. This initiative has helped HUL to have access to a new supply chain at low cost and high community support (Stiftung, 2007).
Lesser Government
Intervention		On implementing CSR at community an organisation provides for services beyond legal compliance thus reducing government interference in achieving organisation goals and objectives. For instance in U.S.A, Maine Government has signed a law which requires developers of retail stores exceeding 75,000 square feet to conduct studies gauging the project’s impact on Municipal services, the environment and local businesses. The proposed store cannot be approved if the studies find it is likely to cause a quantifiable, “undue adverse impact” on more than one of those fronts and is expected to have a harmful effect on the community overall.”(Hudson, 2007).
Risk ManagementCompanies failing to implement CSR at communities have to face various risks and large financial damages. For instance Dupont, U.S.A, had to pay the largest civil penalty ever levied of $382 million by the court to clean up a site, pay punitive damages and monitor 8,000 residents in the area for signs of cancer due to dumping toxic arsenic, cadmium and lead at the plant endangering their health.
Support for Fair
Trade & Product
Differentiation		Companies supporting fair trade products assist in supporting livelihoods of the poor Most organisations buy tea, coffee, sugar, and biscuits & all these are available via the fair trade market. Buying these products is one way of showing that your organisation can help make a difference. Starbucks Coffee purchases coffee beans only from fair trade organisations. This aids in differentiating Starbucks coffee from others.
Credibility and
Recognition		Companies developing community infrastructure and quality of life have greater credibility and recognition in the market. For instance, Tata Steel has developed Jamshedpur to be the only city in the world that has been accredited with the UN Global Compact, which definitely distinguishes Tata’s level of community development from other organisations.
Global Market
Place Advantages		Companies having positive community support and renowned credibility of developing communities, provides them with an edge in the global market place. For instance, the credibility developed by Tata Group through their contribution to the community has rewarded them with global recognition.
Benefits of CSR at Community

Steps to Design CSR Intervention

  • Step 1: Develop a clear understanding and recognition of ‘community’ as an important stakeholder of the business and its sustainability.

  • Step 2: Match the corporate drivers and community needs. Motivations for companies to develop CSR policies and invest in local communities vary from one organisation to other.

  • Step 3: Identify the type and extent of support in which the company would like to develop partnerships with communities. Focus on key activities, which you want to initiate. For example, a bank offering microfinance product may like to develop a financial education programme for local youth and women.

  • Step 4: Identify the method and mode in which the organisation would like to implement the activities. Community development activities can be implemented by adopting various models through direct or indirect investment.

Business Ethics

(Click on Topic to Read)

  1. What is Ethics?

  2. What is Business Ethics?

  3. Values, Norms, Beliefs and Standards in Business Ethics

  4. Indian Ethos in Management

  5. Ethical Issues in Marketing

  6. Ethical Issues in HRM

  7. Ethical Issues in IT

  8. Ethical Issues in Production and Operations Management

  9. Ethical Issues in Finance and Accounting

  10. What is Corporate Governance?
  1. What is Ownership Concentration?

  2. What is Ownership Composition?

  3. Types of Companies in India

  4. Internal Corporate Governance

  5. External Corporate Governance

  6. Corporate Governance in India

  7. What is Enterprise Risk Management (ERM)?

  8. What is Assessment of Risk?

  9. What is Risk Register?

  10. Risk Management Committee

Corporate social responsibility (CSR)

Lean Six Sigma

Research Methodology

  1. What is Research?

  2. What is Hypothesis?

  3. Sampling Method

  4. Research Methods

  5. Research Methodology

  6. Data Collection in Research

  7. Methods of Collecting Data
  1. Application of Business Research

  2. Levels of Measurement

  3. What is Sampling?

  4. What is Hypothesis?

  5. Hypothesis Testing

  6. Research Report

Management

  1. What is Management?

  2. Planning in Management

  3. Decision Making in Management

  4. What is Controlling?

  5. What is Coordination?

  6. What is Staffing?

  7. Organization Structure

  8. What is Departmentation?
  1. Span of Control

  2. What is Authority?

  3. Centralization vs Decentralization

  4. Organizing in Management

  5. Schools of Management Thought

  6. Classical Management Approach

  7. Is Management an Art or Science?

  8. Who is a Manager?

Operations Research

  1. What is Operations Research?

  2. Operation Research Models

  3. Linear Programming

  4. Linear Programming Graphic Solution

  5. Linear Programming Simplex Method

  6. Linear Programming Artificial Variable Technique

  7. Duality in Linear Programming

  8. Transportation Problem Initial Basic Feasible Solution
  1. Transportation Problem Finding Optimal Solution

  2. Project Network Analysis with Critical Path Method

  3. Project Network Analysis Methods

  4. Project Evaluation and Review Technique (PERT)

  5. Simulation in Operation Research

  6. Replacement Models in Operation Research

Operation Management

  1. What is Strategy?

  2. What is Operations Strategy?

  3. Operations Competitive Dimensions

  4. Operations Strategy Formulation Process

  5. What is Strategic Fit?

  6. Strategic Design Process

  7. Focused Operations Strategy

  8. Corporate Level Strategy

  9. Expansion Strategies

  10. Stability Strategies

  11. Retrenchment Strategies

  12. Competitive Advantage

  13. Strategic Choice and Strategic Alternatives

  14. What is Production Process?

  15. What is Process Technology?

  16. What is Process Improvement?

  17. Strategic Capacity Management
  1. Production and Logistics Strategy

  2. Taxonomy of Supply Chain Strategies

  3. Factors Considered in Supply Chain Planning

  4. Operational and Strategic Issues in Global Logistics

  5. Logistics Outsourcing Strategy

  6. What is Supply Chain Mapping?

  7. Supply Chain Process Restructuring

  8. Points of Differentiation

  9. Re-engineering Improvement in SCM

  10. What is Supply Chain Drivers?

  11. Supply Chain Operations Reference (SCOR) Model

  12. Customer Service and Cost Trade Off

  13. Internal and External Performance Measures

  14. Linking Supply Chain and Business Performance

  15. Netflix’s Niche Focused Strategy

  16. Disney and Pixar Merger

  17. Process Planning at Mcdonald’s

Service Operations Management

  1. What is Service?

  2. What is Service Operations Management?

  3. What is Service Design?

  4. Service Design Process

  5. Service Delivery

  6. What is Service Quality?

  7. Gap Model of Service Quality
  1. Servqual

  2. Juran Trilogy

  3. Service Performance Measurement

  4. Service Decoupling

  5. IT Service Operation

  6. Service Operations Management in Different Sector

Procurement Management

  1. What is Procurement Management?

  2. Procurement Negotiation

  3. Types of Requisition

  4. RFX in Procurement

  5. What is Purchasing Cycle?

  6. Vendor Managed Inventory

  7. Internal Conflict During Purchasing Operation

  8. Spend Analysis in Procurement

  9. Sourcing in Procurement

  10. Supplier Evaluation and Selection in Procurement

  11. Blacklisting of Suppliers in Procurement

  12. Total Cost of Ownership in Procurement

  13. Incoterms in Procurement
  1. Documents Used in International Procurement

  2. Transportation and Logistics Strategy

  3. What is Capital Equipment?

  4. Procurement Process of Capital Equipment

  5. Acquisition of Technology in Procurement

  6. What is E-Procurement?

  7. E-marketplace and Online Catalogues

  8. Fixed Price and Cost Reimbursement Contracts

  9. Contract Cancellation in Procurement

  10. Ethics in Procurement

  11. Legal Aspects of Procurement

  12. Global Sourcing in Procurement

  13. Intermediaries and Countertrade in Procurement

Strategic Management

  1. What is Strategic Management?

  2. What is Value Chain Analysis?

  3. Mission Statement

  4. Business Level Strategy

  5. What is SWOT Analysis?

  6. What is Competitive Advantage?

  7. What is Vision?

  8. What is Ansoff Matrix?

  9. Prahalad and Gary Hammel

  10. Strategic Management In Global Environment

  11. Competitor Analysis Framework

  12. Competitive Rivalry Analysis

  13. Competitive Dynamics

  14. What is Competitive Rivalry?
  1. Five Competitive Forces That Shape Strategy

  2. What is PESTLE Analysis?

  3. Fragmentation and Consolidation Of Industries

  4. What is Technology Life Cycle?

  5. What is Diversification Strategy?

  6. What is Corporate Restructuring Strategy?

  7. Resources and Capabilities of Organization

  8. Role of Leaders In Functional-Level Strategic Management

  9. Functional Structure In Functional Level Strategy Formulation

  10. Information And Control System

  11. What is Strategy Gap Analysis?

  12. Issues In Strategy Implementation

  13. Matrix Organizational Structure

  14. What is Strategic Management Process?

Supply Chain

  1. What is Supply Chain Management?

  2. Supply Chain Planning and Measuring Strategy Performance

  3. What is Warehousing?

  4. What is Packaging?

  5. What is Inventory Management?
  1. What is Material Handling?

  2. What is Order Picking?

  3. Receiving and Dispatch, Processes

  4. What is Warehouse Design?

  5. What is Warehousing Costs?

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