What is Logistics? Function, Physical Distribution

  • Post last modified:10 August 2023
  • Reading time:7 mins read
  • Post category:Sales Management
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What is Logistics?

Logistics refers to the overall method of dealing with how resources are acquired, stored, and transported to their very last destination. Logistics management includes figuring out prospective distributors and providers and figuring out their effectiveness and accessibility. Logistics managers are called logisticians.

Logistics manages the efficient forward and reverse flow of products and services from the point of origin to the ultimate recipient. This further infers that logistics bears an impact on the movement of goods and how swiftly products reach the target consumer. In this manner, logistics enables organisations to gain a competitive edge over their competitors.

Logistics adds value to the organisation by fulfil the needs of the customers in terms of time and place of availability of the product.

The logistics function in an economy aims to contribute to a business in the following ways:

  • ensures high customer service levels.

  • It maintains high-quality product delivery.

  • It helps minimise costs for transportation of products.

  • It facilitates to have flexibility and swiftness in changing market environment.

  • It assists to maintain a balance between the quality of service and low costs.

Functions of Logistics

Transportation and warehousing are the two main features of logistics.

Transportation management specialises in making plans, optimising and executing using automobiles to transport items among warehouses, retail places and customers. The transportation is multimodal and might consist of ocean, air, rail and roads.

Not surprisingly, transportation management is a complicated procedure that includes making plans and optimising routes and shipment loads, order management, freight auditing and payment. It also can amplify yard management, a procedure that oversees the movement of automobiles through the yards outdoor production plants, warehouses and distribution facilities.

Carrier control is a critical component since the price, availability and capability of transportation companies can range widely. Logistics corporations normally use Transportation Management System (TMS) software programme to meet the needs of transport-related logistics. There also are an area of interest applications, including backyard control systems.

Warehousing, or warehouse control, consists of such capabilities as stock management and order fulfilment. It additionally entails dealing with warehouse infrastructure and processes — for example, in a fulfilment centre, wherein orders for items are received, processed and fulfilled (shipped to the customer).

Most corporations use Warehouse Management System (WMS) software programme to control the float and storage of products and identify stock. Most carriers of organisation useful resource making plans (ERP) software programme provide TMS and WMS modules, in addition to greater specialised additives for stock control and different logistics features. Meanwhile, self-sufficient vehicles, consisting of driverless forklifts, shipping vehicles and drones, are probably to come to be greater common in warehouses, in warehouse yards and on highways.

While on-time shipping of intact packages has usually been essential all through the supply chain, it has come to be even greater mission-important in current years as Omni channel commerce, with its sameday domestic or retail shipping of custom designed merchandise ordered from smartphones, turns into greater common. Suppliers, manufacturers, vendors and shops have needed to enhance their logistics strategies to satisfy the demand for quicker, greater convenient shipping of a greater variety of goods.

They additionally have needed to higher integrate their strategies and structures to enhance supply chain visibility. Logistics management is an essential aspect of Supply Chain Management (SCM). While the phrases are occasionally used interchangeably, logistics specialises in shifting merchandise and substances as efficiently as possible.

In contrast, SCM encompasses a miles wider variety of Supply Chain Planning (SCP) activities, consisting of demand making plans and income and operations making plans (S&OP), and Supply Chain Execution (SCE), which include strategic sourcing and transportation management.

Total Cost Approach of Physical Distribution

Physical distribution includes various features to be carried out like warehousing, inventory management, acquisition, transporting, packaging material, and customer services. Traditionally, entrepreneurs considered those activities impartial and traded them in isolation however now the selections are taken in coordination with different activities.

Total fare method ambitions at lowering the full cost involved in physical distribution system. Various fares incurred in physical distribution of products like stock cost, warehousing cost, packaging, etc. Total fare method means that marketer needs to attempt to reduce basic distribution cost, now no longer any precise cost.

The overall cost of distribution includes the expenses of numerous factors including expenses of storage, stock maintenance, transportation, etc. The general fare method is a corollary of the structures method.

Total price method envisages using overall cost (and now no longer the price of every man or woman aspect) at the same time as deciding on the opportunity route of movement in recognise of bodily distribution of the products.

In case the general price is not always analysed, there may be each chance of taking a wrong decision. It is obvious that a discount withinside the price of one aspect can be viable on the cost of the other element. If the transportation price is reduced, the price of warehousing and stock is going up.

Therefore, in any try to enhance the physical distribution performance and decrease price, the entire price of appearing the physical distribution characteristic needs to be taken into account. Management needs to suppose in phrases of exchange off in decreasing opportunity expenses to maximise profits. By doing this, the company can maximise potential profit.

Article Source
  • Mathur, U. (2012). Sales and Distribution Management. New Delhi: New Age International.

  • TRACY, B. (2019). Sales Management. [S.l.]: AMACOM.

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