Entrepreneurial Proces, Innovation and Ideas

  • Post last modified:11 March 2024
  • Reading time:25 mins read
  • Post category:Entrepreneurship
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What is Innovation?

The term ‘innovation’ refers to a person or company coming up with new ideas, such as new products, workplace procedures, or improvements to existing services or goods. In business, innovation may help a company to expand its business operations, ensuring that it can compete with new market trends and produce profit.

What is Innovative Entrepreneurship?

Innovative entrepreneurship is the process of developing new business concepts and ideas to make a profit, helping the community, and achieving company objectives. Innovative entrepreneurs create business models to discover and address an organization’s needs while also increasing its market competitiveness. Most entrepreneurs rely on fresh ideas to help them develop new company models or improve existing ones. They can use this incentive to develop unique company tactics.

Types of Innovative Business Entrepreneurs

Types of innovative business entrepreneurs are:

Social Entrepreneurs

With their product or services, this sort of entrepreneur frequently attempts to tackle community concerns. These goods have the potential to encourage beneficial changes in community behavior Instead of measuring success in terms of earnings, social entrepreneurs are concerned about defining success in terms of benefiting their community.

Start-up Entrepreneurs

Start-up entrepreneurs create a single, industry-exclusive product or service. They may utilize unique marketing methods to retain clients to encourage success in their starting firm. This might entail devising tactics to deliver great client experiences during the product’s purchase or use.

Enterprise Entrepreneurs

Entrepreneurs may utilize innovation to come up with fresh concepts for companies that have been around for a long time. This can assist a small firm in remaining relevant and competitive in its market.

Enterprise entrepreneurs assist small and medium-sized enterprises and organizations in adapting to market changes by developing plans to incorporate new technologies and systems into existing business models. They apply their creative thinking to improve existing products or services to provide great user experiences and sustain a large consumer base.

Types of Innovation

To begin, we must recognize that innovation may affect goods, services, and processes in various ways. Generally, innovation is grouped into four stages, which are depicted.

Let us discuss these stages as follows:

Incremental Innovation

Existing technology, existing market: This is one of the most typical types of innovation. It takes advantage of current, existing technology in the market. The purpose is to enhance a current service by adding new features, making design modifications, and so on.

Disruptive Innovation

New technology, existing market: Applying new technology, processes, or disruptive business models to established sectors is sometimes referred to as disruptive innovation. New technologies and business models may appear to be inferior to current solutions at first, but after a few iterations, they outperform them and take over the market owing to efficiency and/or effectiveness benefits.

Amazon exploited Internet-based technologies to disrupt the conventional book-selling sector. They had an existing book market, but disruptive technology transformed the way books were sold, transported, and experienced. Another example is the iPhone, which replaced traditional market technologies (such as phones with buttons and keypads) with touch-interface-centered devices with intuitive user interfaces.

Architectural Innovation

Existing technology, new market: At present, tech behemoths such as Amazon, Google, and a slew of others are demonstrating architectural innovation. They adapt their subject knowledge, technology, and talents to a different market. They will be able to enter new markets and increase their consumer base this way.

This innovation method is used by digital ecosystem orchestrators such as Amazon and Alibaba to explore new markets. They provide new services and solutions for diverse markets by using their existing experience in developing applications and platforms, as well as their existing client base. An example of this is Amazon’s recent entry into the medical care industry.

Radical Innovation

New technology, new market: Even though it is the most common way most people think of innovation, it is the rarest of all. The introduction of technology, services, and business models that open new markets is what radical innovation entails.

The creation of the airplane is the finest illustration of radical innovation. This revolutionary new technology ushered in a new mode of transportation, a new industry, and a whole new market.

Learning Innovation Skills

For many firms and sectors, innovation is sometimes an essential area for survival. Encouragement of staff to come up with fresh ideas, though, can be difficult at times.

Here are some suggestions for boosting innovation:

  • Encourage staff in a positive way

  • Request feedback from customers/invite customers to feedback rounds

  • Seek input from stakeholders

  • Put money into your employees’ education

  • Makes a conscious effort to set aside funds for R&D (Research & Development)

  • Create a mechanism for rewarding creative thinking

  • Work with start-ups and creative businesses

  • Create an intrapreneurship program within a company

  • Conductive active online research (follow industry news, tech news, etc.)

  • Consult specialists and conduct interviews with them

Not every initiative will succeed, and the company’s process must be controlled to screen out probable failures before they have a major influence on the innovation budgets. Streamline the process and consider developing your innovation program that addresses some of the problems raised above. You will be able to better manage it and have a better overview this way.

You may safeguard your innovation in a variety of ways. We will concentrate on the two main techniques of protection, which are “legal protection” and becoming the market leader owing to a “first-mover advantage.” Let us understand each other in detail.

Legal Protection

It may be necessary to patent your creation to commercialize it and protect it from others, depending on the sort of innovation. There must also be knowledge of how much patent protection costs. While the initial cost may be lower, the legal expenses of enforcing alleged patent infringements may increase, making it more difficult for smaller businesses to obtain their rights.

It is also crucial to realize that not everything can be copyrighted or protected. While items, processes, and technology are typically simpler to protect/patent, software, and business models are more difficult/impossible to protect.

First-mover Advantage

The first-mover advantage is especially valuable to software firms. When a corporation introduces a new technique, business strategy, or product, it aims to capture as much market share as possible while the rival is still developing its offering. The benefit of having a head start allows the first mover to improve the product progressively. This allows you to gain market share and provide a better product/service faster than your competitors.

Process of Entrepreneurship

Entrepreneurship is a continual process that an entrepreneur must follow to develop and launch new companies more effectively. The steps involved in the entrepreneurial process.

Let us understand each step in detail.


The entrepreneur finds and assesses business prospects in the first step of the entrepreneurial process, which is idea generation. The work of identifying and evaluating possibilities is complex, an entrepreneur seeks feedback from a wide range of individuals, including employees, customers, channel partners, technical experts, and so on, to arrive at the best business opportunity. The next stage is to assess the opportunity after it has been chosen.

An entrepreneur can assess the efficiency of a business opportunity by asking himself a series of questions, such as whether the opportunity is worth investing in, whether it is sufficiently appealing, whether the proposed solutions are feasible, whether there is any competitive advantage, and what are the risks involved.

Developing a Business Plan

An entrepreneur must develop a complete business strategy after the opportunity has been discovered. A business plan is essential to the success of any new enterprise since it serves as a baseline and assessment criterion for determining if the firm is on track to meet its objectives.

The primary components of a business plan are the mission and vision statement, goals and objectives, capital required, a description of products and services, and so on. An entrepreneur must devote adequate time to its formulation.


The third phase in the entrepreneurial process is resourcing, in which the entrepreneur determines where he or she can obtain capital and human resources. Here, the entrepreneur gets financiers for his or her new enterprise as well as staff to carry out its operations.

Managing the Company

After the finances have been obtained and the staff is employed, the next stage is to begin business activities to meet the established objectives. First, an entrepreneur must determine the management structure or hierarchy that will be needed to address operational issues as they develop.


Harvesting is the final phase in the entrepreneurial process, in which an entrepreneur decides on the business’s future potential, i.e., its growth and development. Here, the actual growth is compared to the expected growth, and an entrepreneur decides on the stability or expansion of business operations based on the results. The entrepreneurial process must be repeated anytime an entrepreneur embarks on a new endeavor, making it a never-ending process.

Ideas and Innovation

A thought that may be exploited for business reasons is referred to as an idea. It usually revolves around a product or service that may be offered for money using a certain model. There are a variety of approaches to creating and testing an idea.

The capacity to generate an idea may be turned into a successful business, with ideas supported by feasibility and a business plan offered to interested investors, corporations, and parties for a flat amount or a management contract or as otherwise negotiated. When presented at the correct time, when demand for the service or product supplied by the idea is predicted to increase, ideas can lead to a very lucrative business.

The process of creating changes by bringing something new is known as innovation. Introducing something new, something that has never been done before, such as a new concept, method, or gadget, is referred to as innovation.

The creation of:

  • New technology is one example of innovation

  • Invention of new uses for current technology or

  • Refining of existing technologies

The process of translating knowledge into economic progress and societal well-being is known as innovation. It is the process of developing and commercializing new or enhanced goods, processes, or services in the marketplace. It entails the creation of new goods, processes, organizations, management strategies, and management practices.

Innovation is an evolutionary process of increasing a technology’s capabilities to apply it in new contexts, expanding a technology’s capability, or improving a technology’s capability, standard, method, tool, or use of a tool, often in opposition to or radically different from established standards, processes, or tools.

An innovation reduces the cost of an activity while also increasing its benefits. It improves the benefits-to-cost ratio to the point where it allows you to accomplish anything. It is an approach that leads to better engineering, technology, procedures, mentality, and organization. The process of translating information and ideas into better business practices or new or enhanced goods and services that are appreciated by the community is known as innovation.

Ideation Process: Idea Generation

The act of developing ideas is known as idea creation or ideation. It is a creative process that entails the production, development, and dissemination of new ideas and concepts, which serve as the foundation for your innovation strategy.

Idea creation techniques are a terrific way to break up your routine and stimulate fresh ideas as an individual activity. Structured ideation may be transformational as a technique for problem-solving and cooperation for a group or organization.

Why is Idea Generation Important for Businesses?

Every great idea starts with a brilliant concept, but one idea tends to originate from a lot of people. Even if your company uses idea management software to gather and assess ideas, you may discover that everyone needs a little motivation or inspiration to get into the habit of providing ideas regularly.

You can provide your team with the creative skills they need to produce ideas in every setting by researching new idea-creation strategies. When it comes to coming up with ideas, the world’s best brains employ a variety of tactics, including games, challenges, and concepts:

Mind Mapping

Conventional mind mapping is a method to set out all the necessary details about the innovation issue, and it may help you start putting ideas together in new and beneficial ways.

You will develop connections that build on each other as you expand on your major issue, allowing you to reach unexpected conclusions. Plus, mind maps allow you to follow numerous threads of thought at once, making it easier for thoughts to flow and integrate.

First Principles Design

Elon Musk popularised this method of creative brainstorming recently, but do not let that deter you! It necessitates you unpacking and dismantling “popular beliefs” about your subject to get at its essential truths: the irrefutable facts.

You can skip standard answers to obtain fascinating new results when you strip your topic of inquiry back to its fundamentals. It is all about not doing things the same way everyone else does because that is how they have always done them.

Collaborative Innovation

Because of our diverse origins, knowledge bases, skill sets, and experiences, no two individuals ever look at the same problem in the same way. That is why, when it comes to producing ideas, teamwork is so important. You may develop conclusions that cover a wide range of priorities and points of view by integrating diverse ideas. This will always result in a more robust and inclusive solution.

Blue-sky Thinking

Where would your mind take you if there were no boundaries, no judgments, and no consequences? This is the question at the heart of blue-sky thinking.

By establishing an environment where all ideas are allowed, no matter how wild, foolish, or implausible they may appear at first, this style of brainstorming allows you to travel wherever your imagination takes you.

Social Listening

Your crew is your most underutilized resource, and their ideas are frequently the most important because they are the individuals who interact with your product or service daily. Part of this is that they are in continual contact with your consumers and can “listen in” on their emotions in real-time.

It is always good to get feedback from a diverse group of individuals, including both users and non-users of your products and services. You may participate in the conversation about your field in a variety of ways other than standing on the shop floor. Consider conducting an opinion survey among your consumers or clients, or doing a keyword search on opinion-heavy social media sites for terms related to your issue (including Twitter or Reddit).

Idea Capture

Finding inspiration may be like catching fish; all you can do is sit quietly and wait for it to come to you. You must, however, be prepared when inspiration eventually comes. That is why it is critical to always keep a way of jotting down thoughts with you.

Using software like Idea Drop allows your whole team to document, collect, and assess their ideas from anywhere at any time.

Business Ideas to Execution Process

An idea leads to the development of original products, product improvements, product modifications, and new brands through the firm’s R&D efforts is known as the product or service development process.

This process involves six steps which are as follows:

Idea Generation

Ideas for new product development can be obtained from internal and external sources. The company employees, customers, competitors, suppliers, and distributors can provide ideas for the development, and modification of the product.

Product ideas or investment opportunities come from different sources such as business/financial newspapers, research institutes, consulting firms, natural resources, universities, or competitors. The starting point for idea generation could be a simple analysis of the business’s strengths and weaknesses.

Idea Screening

The next step is to spot good ideas and drop poor ones. It involves developing a system to estimate market size, product price, development time and costs, manufacturing costs, and rate of return to evaluate these findings against a set of company criteria for new products.

Business Analysis

This step involves testing new product concepts with a group of target consumers to find out if the concept has strong consumer appeal. This step involves a review of the sales, costs, and profit projections to assess fit with company objectives. If the idea proves successful then move to the product development phase.

Product Development

This step involves developing the concept into a physical product.

Prototypes (sample or test product) are made in this step only for testing. Prototypes must have corrected physical features and convey psychological characteristics.

Test Marketing

This step involves products and programs introduced in a more realistic market setting. This step is not required to be performed for all the products. Products that can be expensive and time-consuming require test marketing.


This step must decide on timing (i.e. when to introduce the product) and where to introduce the product (e.g., single location, state, region, nationally, and internationally) and must develop a market rollout plan.

Article Source
  • Banger, V., 2013. Entrepreneurship management. New Delhi: Enkay Pub. House.

  • Gutterman, A., 2018. Entrepreneurship. New York: Business Expert Press.

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