Semrush Content and SEO Agency Playbook Course with Andy Crestodina Exam Answers (2024)

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Exam Name: Content and SEO Agency Playbook Course with Andy Crestodina

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Content and SEO Agency Playbook Course with Andy Crestodina Exam Answers
Content and SEO Agency Playbook Course with Andy Crestodina Exam Answers

Table of Content

Content and SEO Agency Playbook Course with Andy Crestodina Exam Answers

One of the key ingredients for an agency is to create a pipeline of leads. True or false?

  • True
  • False

According to the lecture, content marketing tends to be…

  • Budget and brains
  • Paid and organic
  • Slow, but durable
  • Mousetrap and cheese

What types of content tend to do better in social media than in search?

  • Longform text
  • Content that triggers emotion
  • Answers to common questions
  • Keyword-focused articles

According to the presentation, account-based marketing (ABM) typically works well for:

  • B2C service providers
  • B2C ecommerce brands
  • Non-profit organizations
  • B2B service providers

What are the two main types of marketing?

  • Broadcast and digital
  • Advertising and content marketing
  • Organic and Owned
  • Indoor and outdoor

What are the three elements of a content marketing mission statement?

  • Business goals, target audience, topics published
  • Target audience, topics published, benefits to the audience
  • Target audience, metrics impacted, calls to action
  • Target audience, formats for content, benefits to the audience

Which of the following is NOT a content format?

  • Videos
  • Keywords
  • Guides
  • Research reports
  • Interviews

According to BuzzSumo’s analysis of one million articles, which of these formats drives more links and shares than all others?

  • Lists
  • Original Research
  • Visuals
  • Influencer Marketing

What are the ‘3 Ps’ of high-performing email signup forms?

  • Plan, Promote, and Precision
  • Promise, Persistence, and Privacy
  • Prominence, Promise, and Proof
  • Pictures, Partners, and Pop-ups

Which of these is an example of collaborative content?

  • Ebooks
  • Podcasts
  • Webinars
  • Contributor quotes

Collaboration with which of the following influencers may affect your SEO?

  • Instagram celebrity
  • Famous YouTuber
  • All of the above
  • Media journalist

According to the 1% rule, the two types of people on the internet are…

  • Content creators and content consumers
  • Collaborators and contributors
  • Qualified and unqualified visitors
  • Influencers and visitors

Which of the following are NOT types of ‘headlines?’

  • Social snippets
  • Title tag
  • Article H1 header
  • Email subject line

According to the annual blogging survey, approximately how long is the average blog post?

  • 1400 words
  • 400 words
  • 4000 words
  • 800 words

According to the example provided in the course, what impact do embedded videos have on the performance of articles?

  • More social shares
  • Higher bounce rate
  • All of the above
  • Higher conversion rates

There is a correlation between long headlines and social shares. True or false?

  • True
  • False

What type of content supports sales directly?

  • Content that triggers loyalty
  • Content that gets shared
  • Content that attracts links
  • Content that answers prospects’ questions

Unlike traditional content marketing, account-based marketing…

  • Attracts the largest possible audience for brand awareness
  • Starts with identification of top prospects
  • Doesn’t require follow-up
  • Seeks to maximize the total number of form submissions

According to the lecture, what is the key success factor for social media video?

  • Lighting
  • Length
  • Calls to action
  • Captions

Which of the following formats was recommended for an account-based content marketing program?

  • Infographics
  • Original research
  • In-person events
  • Ebooks

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