Exam Name: How to Get More Customers with Your Small Business Website with Wes McDowell
Exam URL: https://www.semrush.com/academy/courses/how-to-create-a-small-business-website-with-wes-mcdowell/
Table of Content
- 1 How to Get More Customers with Your Small Business Website with Wes McDowell Answers
- 1.1 Fill in the blank: SEO brings in ___; persuasive content will lead to ____ .
- 1.2 Which one of these is a bad Call To Action?
- 1.3 Looking into the reviews of a product is which type of search intent?
- 1.4 True or False: A great place to put secondary keyword phrases is in the Alt text of images.
- 1.5 Fill in the blank: Using keywords will ___affect your Google rankings.
- 1.6 Which of these is NOT true about SEO?
- 1.7 True or False: SEO ranking is based on your whole website and all of its pages.
- 1.8 Which should you do first, write your content or research keywords?
- 1.9 Which of these is not a Golden Rule of Persuasion?
- 1.10 True or False: People can end up on your service or product pages without starting on your homepage.
- 1.11 Which one sells better: Feature or Benefit?
- 1.12 How many FAQs should you include on your page?
- 1.13 How many primary phrases should you have per page?
- 1.14 Who can see the Alt text?
- 1.15 Keywords are best for bringing in:
- 1.16 What do people put most emphasis on?
- 1.17 Which of these is NOT one of the purposes of your hero section?
- 1.18 True or False: You can add your keywords directly into the quotes of testimonials.
- 1.19 Where can you analyze the top 10 results for your primary phrase?
- 1.20 What filters should you use when sorting your results on the Semrush site to find the best keywords?
- 1.21 True or False: You have to include your primary phrase in your homepage URL.
How to Get More Customers with Your Small Business Website with Wes McDowell Answers
Fill in the blank: SEO brings in ___; persuasive content will lead to ____ .
- Traffic, conversions
- Conversions, success
- Conversions, traffic
- Volume, traffic
Which one of these is a bad Call To Action?
- Buy it today!
- Schedule your free call
- Download the guide now!
- Get started
Looking into the reviews of a product is which type of search intent?
- Commercial
- Informational
- Transactional
- Navigational
True or False: A great place to put secondary keyword phrases is in the Alt text of images.
- True
- False
Fill in the blank: Using keywords will ___affect your Google rankings.
- Directly
- Indirectly
Which of these is NOT true about SEO?
- It can help you show up higher on Google search.
- It is pretty much free.
- It takes very little time to set up.
- It connects you to potential clients via searching, not interruption.
True or False: SEO ranking is based on your whole website and all of its pages.
- False
- True
Which should you do first, write your content or research keywords?
- Write content
- Research keywords
Which of these is not a Golden Rule of Persuasion?
- Keep the emphasis more on your business and less on the customer
- When buying, people use emotion first, then logic.
- People buy results, not products and services.
- Write in an easy-to-understand, conversational tone.
True or False: People can end up on your service or product pages without starting on your homepage.
- True
- False
Which one sells better: Feature or Benefit?
- Feature
- Benefit
How many FAQs should you include on your page?
- 1-3
- 4-5
- 5-6
- 7-8
How many primary phrases should you have per page?
- Two
- One
- As many as possible
- Three
Who can see the Alt text?
- No one
- The search engines
- Semrush
- The users
Keywords are best for bringing in:
- Conversions
- Traffic
- Volume
What do people put most emphasis on?
- Results
- Products
- Services
Which of these is NOT one of the purposes of your hero section?
- What the customer needs to do to get the service/product
- How you can make your customers’ lives better
- Listing your services
- Telling your customers what you do
True or False: You can add your keywords directly into the quotes of testimonials.
- False
- True
Where can you analyze the top 10 results for your primary phrase?
- Traffic Analytics
- Listing Management
- Backlink Analytics
- SEO Content Template
What filters should you use when sorting your results on the Semrush site to find the best keywords?
- Intent
- All the options
- Keyword Difficulty
- Volume
True or False: You have to include your primary phrase in your homepage URL.
- False
- True
