SEMrush Content Marketing Fundamentals Exam Answers

  • Post last modified:27 June 2021
  • Reading time:3 mins read

Exam Name: SEMrush Content Marketing Fundamentals Exam

Exam URL: https://www.semrush.com/academy/exams/content-marketing-fundamentals-exam

This free exam consists of 13 questions that will check your Content Marketing skills and verify how you have learned to enrich and promote your brand online. After passing the exam, you will be awarded an official certificate proving your expertise in content marketing essentials. Go to exam


Before you start, review the information below:

  • You will be asked 13 questions.
  • You are allowed 27 minutes for the exam.
  • To pass the exam, you need to score at least 70%.
  • The exam and certification are 100% free.
  • You can immediately retake the exam.

True or False: Based on the content, consumers can choose one brand over another.

  • False
  • True

Who is NOT a member of a content marketing team?

  • Customer success specialist
  • The content strategist
  • A designer
  • SEO / Data analyst

What is one goal you can accomplish using content marketing?

  • Increase website traffic
  • Train employees
  • Complete a work retreat

How many competitors do you need to have in order to analyze the competition?

  • 7-10
  • 5-7
  • 1-3
  • 3-5

Fill in the blank. Audience research largely consists of understanding the___that your customer faces, and what solutions your business can offer.

  • Energy
  • Weather
  • Attitude
  • Problems

When you’re running a content audit, what is the first thing you need to do?

  • Write out the original goals/objectives
  • Compile all content URLs into a spreadsheet
  • Collect engagement metrics from social media

Which SEMrush tool will help you create new topic ideas to create content with?

  • Post Tracking
  • Content Audit
  • Topic Research Tool
  • SEO Writing Assistant

What is a content calendar?

  • A calendar listing what social media posts are scheduled and when
  • A shareable resource that all teams can use to plan content marketing activity
  • A calendar of important holidays to focus content on

What should the average length of paragraphs in a blog post be?

  • 10-12 sentences
  • 1-2 sentences
  • 5-7 sentences
  • 2-4 sentences

When it comes to optimizing a new blog post, which parts of the content should be optimized?

  • Headers, footers, title tags, meta-titles, and the meta-description
  • Headers, footers, title tags, meta-titles, meta-description, URL, internal linking, and navigation
  • Headers, footers, title tags, meta-titles, meta-description, URL, internal linking, navigation, and social media URLs

What is a great way to make sure your content is seen by your fans, their friends, and your target audience?

  • Post the same piece of content every day
  • Promote the content on social media through a Boosted Post
  • Have the customer success team call and notify customers of a new content release

How can you update a piece of content to make it high-quality content? Choose 3 options.

  • Divide the piece into smaller pieces, and post them separately
  • Make the CTA clearer
  • Implement more relevant keywords
  • Improve the headlines

What is the best way to gain leads from content marketing?

  • Have a pop-up box on each blog post
  • Create a piece of content a user has to exchange information to access
  • Ask at the end of every paragraph for the user to sign up

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