Semrush How to Write Effective PR and link requests with Adam Riemer Exam Answers (2024)

Exam Name: How to Write Effective PR and Link Requests Exam

Exam URL: https://www.semrush.com/academy/courses/how-to-write-effective-pr-and-link-requests-with-adam-riemer/

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Semrush How to Write Effective PR and Link Requests Exam Answers

Which words are good to use in the opening of a pitch?

• Thank you
• You’ll
• I
• None of the options

Should you use a list when pitching topic ideas?

• Yes
• No

When can you submit content or an article without asking for permission?

• All the options
• When responding to a PR request
• If there are unanswered questions in the comments
• When the person is asking publicly

What types of results will the search operator Site:.gov “keyword phrase” return?

• Pages on a .gov website that mention a specific keyword phrase
• Pages on a topic on a .gov website’
• The homepages of .gov websites that may be of interest to you
• Topically relevant pages on a .gov website

What should you NOT do when searching Google for potential targets to pitch to?

• All the options
• Keep track of the journalists and contributors that write for multiple sites
• Click through to your competitors’ websites
• Log into your account

Which is not a generic statement?

• The purple swimsuit in your article is gorgeous.
• Thank you for the tip when planning a birthday for a 10 year old.
• The outfit on the lady in your photo is stunning.
• None of the options

How can you find an author’s contact information?

• Search Google to see if they have a blog
• All the options
• Look at their social media accounts
• Visit their bio page

At a minimum, how many outreach emails must you customize before switching to a template?

• None, templates work well
• All the options
• 3
• 2

If there is more than one author of an article, should you write to both?

• Yes, separately
• Yes, and include them on the same email
• All the options depending on the situation
• No, choose one and then wait to see if you get a response

Is it ok to share your personal experience about a topic an author has written about?

• Yes
• No

If your pitch gets rejected, should you keep following up?

• Not immediately, but keep their information on hand and check when they write about your topic again
• Yes, and share new ideas
• Yes, they will eventually say yes
• No, they said they’re not interested

What words are not “we, we, we” words?

• I, me, my
• You’ll, You’ve, The way
• Your, Thank you, You
• All the options

Is it ok to offer products and samples if it falls within your company’s policies and assuming the author makes a disclosure?

• Yes
• No

Why do you use incognito mode when searching for targets?

• All the options
• Because you don’t want Google to know you’re building backlinks
• To help un-personalize the search results
• Nobody likes to be tracked

To whom can you offer a barter like spending ad money to drive traffic to their article?

• Journalists
• Bloggers
• YouTubers
• All the options

Which tone and voice should you use when writing?

• All the options
• Active and present
• Personal and conversational
• Conversational and present

Is using a link-checking tool a good way to find targets to pitch to?

• No
• Yes

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