Semrush Marketing Analysis – Where Theory Meets Practice Exam Answers (2024)

Exam Name: Marketing Analysis – Where Theory Meets Practice

Exam URL: https://www.semrush.com/academy/courses/marketing-analysis-where-theory-meets-practice/

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Marketing Analysis. When Theory Meets Practice exam Answers

A single market analysis is all you need to understand your market’s opportunities and risks. True or false?

• True
• False

Choose the right statement.

• Мost Generation X’ers are more interested in trying new brands than younger consumers.
• Gen Z depends more on influencers than any other generation.
• Gen Z’ers appreciate diversity and variability. They seek that variety and diversity in all areas of their lives.

Which statement is true about the Total Addressable Market (TAM) metric?

• TAM includes the number of users who visited your domain and purchased a product or service.
• TAM is the overall market demand for a product or service. It’s the maximum number of sales your business could earn within a particular market.
• TAM is the total number of sales in the market for a given month.

You work for a global brand that does business all over the world. To calculate your brand’s market share, it’s best to analyze all regions at once. True or false?

• True
• False

What is the advantage of a Competitive Strategic Map?

• To get a general understanding of your brand’s market share.
• To prioritize which competitors you should look at first by determining which ones are most relevant.
• To get a general understanding of the market’s level of competitiveness.

What kind of data can you gather from the “Top pages” report?

• The most popular pages in your industry
• Which pages of a website get the largest share of traffic
• The top rivals in your industry

TikTok is the best and only channel for brands that primarily target the Gen Y audience.

• True
• False

What is the advantage of the BCG matrix?

• This model helps to prioritize your products based on market dynamics, profitability, and investment requirements.
• This model helps to determine your company’s position in relation to the competition and the market as a whole.
• This model helps to pinpoint whether a certain resource can be a competitive advantage or not.

Which statement is correct?

• A SWOT analysis assesses internal and external factors, as well as current and future potential. With it, you can determine your company’s position in relation to the competition and the market as a whole.
• A SWOT analysis gives you an overview of only internal factors that affect your business
• A SWOT analysis goes beyond identifying Strengths, Weaknesses, Opportunities, and Threats by matching the Strengths with Opportunities and the Threats with Weaknesses to discover actionable strategies.

Market Size – the total addressable market (TAM) and Serviceable Available Market (SAM) – reflects the amount of demand for products or services within the market and the portion of the market a given business could realistically convert. True or false?

• False
• True

What analysis can you do to identify external factors affecting your industry?

• PEST Analysis
• VRIO Analysis
• SWOT Analysis

You can use Google Analytics to analyze your audience and take a look at the audience of your competitors, who could potentially become your customers.

• False
• True

What does Porter’s 5 Forces Model do?

• This model helps you identify the relationship between various internal and external factors, and create an actionable strategy based on these insights.
• This model shows you the competitive landscape in regard to the 2 key criteria you specify. It helps to prioritize which competitors you should look at first.
• This model helps you assess the overall competitive environment of a particular business sector.

You work for a luxury brand or offer a very niche service. Will consumer power be high or low according to Porter’s 5 Forces Model?

• Customer power will be high
• Customer power will be low

The BCG Matrix helps you pinpoint whether a certain resource can provide a competitive advantage or not.

• False
• True

What feature of the Semrush .Trends platform helps you visualize the competitive landscape?

• Growth Quadrant
• Traffic Journey
• Market Summary

What is VRIO?

• A model that helps determine your company’s position against the market and competition.
• A model that helps you prioritize your products based on market dynamics, profitability, and investment requirements.
• A model that helps you pinpoint whether a certain resource or capability can be a competitive advantage or not.

What framework should you use if you want to summarize all internal and external factors and determine your company’s position against the market and competition.

• PEST
• VRIO
• SWOT

What is the advantage of a TOWS Analysis?

• This model helps you identify the relationship between various internal and external factors, and create actionable strategies based on these insights.
• This model helps you determine your company’s position against the market and competition.
• This model helps you assess the overall competitive environment of a particular business sector.