Google Tag Manager Fundamentals Assessment 4 Answers

  • Post last modified:22 February 2021
  • Reading time:3 mins read

To create an Google Ads Conversion tracking tag in Tag Manager, which of these is needed from your Google Ads account?

  • Google Ads Account number
  • Conversion Label
  • Conversion ID
  • Conversion Property
Answer
  • Conversion Label
  • Conversion ID

What would you put in the Conversion Value field to dynamically capture the conversion values associated with your Google Ads tag?

  • A built-in Referrer variable that records conversion URLs
  • A user-defined variable that records conversion amount
  • The median amount users spend according to Analytics
  • The projected amount users will spend according to Analytics variable that records conversion URLs
Answer
  • A user-defined variable that records conversion amount

What does Google Analytics Dynamic Remarketing use to show website visitors ads for content they previously viewed?

  • Hit and session attributes collected via the data layer
  • Products the user has +1’d in Google Plus
  • User information from the Analytics cookie
  • Hit and session attributes collected from Google Ads
Answer
  • Hit and session attributes collected via the data layer
  • User information from the Analytics cookie

To set up Dynamic Remarketing in Tag Manager, where do you enable data collection for Advertising Features?

  • Google Ads account admin settings
  • Analytics account admin settings
  • Tag Manager account admin settings
  • Tag Manager dashboard
Answer
  • Analytics account admin settings

What does Google Ads use to generate dynamic ads based on a user’s past interactions with website products and services?

  • Browser cookies
  • Javascript methods
  • Dynamic attributes
  • User profiles
Answer
  • Dynamic attributes

Where can you find a list of business-vertical attributes for Dynamic Remarketing?

  • The Google Analytics Help Center
  • The Google Analytics Admin area
  • The Tag Manager Admin area
  • The Google Ads Admin area
Answer
  • The Google Analytics Help Center

For Dynamic Remarketing, what kind of variable needs to be set up in Tag Manager to collect information in the data layer?

  • Constant variable
  • Data Layer variable
  • Google Ads variable
  • Event variable
Answer
  • Data Layer variable

For Dynamic Remarketing, what needs to be set up in Google Analytics to collect information from the data layer?

  • Constant variable
  • Data Layer variable
  • Google Ads variable
  • Event variable
Answer
  • Data Layer variable

For Dynamic Remarketing, if you wish to use the data layer to collect when a user adds a product to their shopping cart without refreshing the page, what Analytics track type would you use?

  • Pageview
  • Event
  • Transaction
  • Social
Answer
  • Event

For Dynamic Remarketing, to set your tag to fire on a particular page, what should your trigger variable be set to?

  • Page URL
  • Referrer
  • Click Classes
  • Page Hostname
Answer
  • Page URL

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