Segments applied to reports can analyze data for which of the following groups?

• Users 25 to 34 years of age who have their browser set to Spanish
• Users who viewed a webpage, then watched a video
• Users who engaged in social media or email campaigns
• Users who have children under the age of 18

Custom segments may be created using which criteria?

• Dimensions
• Metrics
• Session dates
• Sequences of user actions

How many segments may be applied at once?

• 1
• 2
• 3
• 4

Because segments are applied before sampling, segmented data will not be sampled?

• True
• False

What report shows data segmented by channel?

• Segmentation
• Source/Medium
• Channels
• Attribution

Google Ads and Google Marketing Platform campaigns served on the Google Display Network are grouped into which channel?

• Paid Search
• Organic Search
• Direct 
• Display

What report analyzes which webpages get the most traffic and highest engagement?

• Active Users report
• Engagement report
• All Pages report
• Frequency and Recency report

In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?

• First marketing activity
• Last marketing activity
• Single assisted conversion
• All assisted conversions

Multi-channel Funnel reports can credit conversions across which channels?

• Website referrals
• Paid and organic search
• Custom campaigns 
• Television channels

How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?

• Primary conversion
• Assisted conversion
• Second-to-last-click attribution
• Last-click attribution

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

• User Explorer report
• Active Users report
• Users Flow report
• Behavior Overview report

What report groups an audience based on acquisition date and compares behavior metrics over several weeks?

• Behavior Overview report
• Active Users report
• Users Flow report
• Cohort Analysis report

Custom Reports have which capabilities?

• Use multiple dimensions together in the same report
• Create a report with Custom Metrics
• Use a Custom Dimension as a primary dimension
• Create a report with data-driven attribution

What type of Custom Report shows a static, sortable table with rows of data?

• Explorer
• Flat Table
• Map Overlay
• Pivot Table

Which would prevent data from appearing in a Custom Report?

• A filter that filters out all data
• Not sharing the Custom report with users in the same view
• Dimensions and metrics of different scopes
• Too many dimensions applied to the Custom report