Table of Contents
- 1 Segments applied to reports can analyze data for which of the following groups?
- 2 Custom segments may be created using which criteria?
- 3 How many segments may be applied at once?
- 4 Because segments are applied before sampling, segmented data will not be sampled?
- 5 What report shows data segmented by channel?
- 6 Google Ads and Google Marketing Platform campaigns served on the Google Display Network are grouped into which channel?
- 7 What report analyzes which webpages get the most traffic and highest engagement?
- 8 In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?
- 9 Multi-channel Funnel reports can credit conversions across which channels?
- 10 How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?
- 11 What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
- 12 What report groups an audience based on acquisition date and compares behavior metrics over several weeks?
- 13 Custom Reports have which capabilities?
- 14 What type of Custom Report shows a static, sortable table with rows of data?
- 15 Which would prevent data from appearing in a Custom Report?
Segments applied to reports can analyze data for which of the following groups?
- Users 25 to 34 years of age who have their browser set to Spanish
- Users who viewed a webpage, then watched a video
- Users who engaged in social media or email campaigns
- Users who have children under the age of 18
Custom segments may be created using which criteria?
- Dimensions
- Metrics
- Session dates
- Sequences of user actions
How many segments may be applied at once?
- 1
- 2
- 3
- 4
Because segments are applied before sampling, segmented data will not be sampled?
- True
- False
What report shows data segmented by channel?
- Segmentation
- Source/Medium
- Channels
- Attribution
Google Ads and Google Marketing Platform campaigns served on the Google Display Network are grouped into which channel?
- Paid Search
- Organic Search
- Direct
- Display
What report analyzes which webpages get the most traffic and highest engagement?
- Active Users report
- Engagement report
- All Pages report
- Frequency and Recency report
In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?
- First marketing activity
- Last marketing activity
- Single assisted conversion
- All assisted conversions
Multi-channel Funnel reports can credit conversions across which channels?
- Website referrals
- Paid and organic search
- Custom campaigns
- Television channels
How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?
- Primary conversion
- Assisted conversion
- Second-to-last-click attribution
- Last-click attribution
What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
- User Explorer report
- Active Users report
- Users Flow report
- Behavior Overview report
What report groups an audience based on acquisition date and compares behavior metrics over several weeks?
- Behavior Overview report
- Active Users report
- Users Flow report
- Cohort Analysis report
Custom Reports have which capabilities?
- Use multiple dimensions together in the same report
- Create a report with Custom Metrics
- Use a Custom Dimension as a primary dimension
- Create a report with data-driven attribution
What type of Custom Report shows a static, sortable table with rows of data?
- Explorer
- Flat Table
- Map Overlay
- Pivot Table
Which would prevent data from appearing in a Custom Report?
- A filter that filters out all data
- Not sharing the Custom report with users in the same view
- Dimensions and metrics of different scopes
- Too many dimensions applied to the Custom report
