Google Analytics for Beginners Answers

  • Post last modified:20 February 2021
  • Reading time:9 mins read

Google Analytics for Beginners Answers

Table of Contents

Using tracking code, Google Analytics can report on data from which systems?

  • E-commerce platforms
  • Mobile Applications 
  • Online point-of-sales systems 
  • Systems not connected to the Internet
Answer
  • E-commerce platforms
  • Mobile Applications 
  • Online point-of-sales systems 

To collect data using Google Analytics, which steps must be completed?

  • Install Google Analytics desktop software
  • Create an Analytics account
  • Add Analytics tracking code to each webpage
  • Download the Analytics app
Answer
  • Create an Analytics account
  • Add Analytics tracking code to each webpage

The Analytics tracking code can collect which of the following?

(select all answers that apply)

  • Language the browser is set to
  • Type of browser
  • User’s favorite website
  • Device and operating system
Answer
  • Language the browser is set to
  • Type of browser
  • Device and operating system

When will Google Analytics end a session by default?

  • After 30 minutes, regardless of user activity on your website
  • Once the user opens another browser window
  • When a user is inactive on your site for 30 minutes or more or closes a browser window
  •  At noon every day
Answer
  • When a user is inactive on your site for 30 minutes or more or closes a browser window

Once Google Analytics processes data, it’s stored in a database where it can’t be modified.

  • True
  • False
Answer
  • True

Which represents the hierarchical structure of a Google Analytics account from top to bottom?

  • View > Account > Property
  • Property > Account > View
  • Account > View > Property
  • Account > Property > View
Answer
  • Account > Property > View

A user with “edit” permissions at the Account level will automatically have “edit” permissions at which other levels?

  • User
  • Property
  • View
  • Product
Answer
  • Property
  • View

To locate a property’s Analytics tracking code, which sequence of steps should be followed?

  • Admin > Tracking Code > Tracking Info
  • Admin > Tracking Info > Tracking Code
  • Reports > Audience > Tracking Code
  • Audience Reports > Settings > Tracking Code
Answer
  • Admin > Tracking Info > Tracking Code

To use Analytics to collect website data, what must be added to the website page HTML?

Answer
  • Google campaign parameters
  • Google Analytics terms and conditions 
  • Google Analytics tracking code
  •  A permissions button

Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?

  • Immediately after the opening <head> tag of your website
  • Immediately before the closing </head> tag of your website
  • Immediately after the opening <body> tag of your website
  • Immediately before the closing </body> tag of your website
Answer
  • Immediately after the opening <head> tag of your websites 

When a new view is created, what data will be included?

  • Data from before the view was created
  • Data from after the view was created
  • Online point-of-sales systems 
  • Systems not connected to the Internet
Answer
  • Data from after the view was created

A deleted view can be recovered by account administrators within how many days?

  • 35
  • 65
  • 95
  • 125
Answer
  • 35

What are the options for filtering data in Google Analytics?

  • Exclude data from a view
  • Include data in a view
  • Modify how data appears in your reports
  • All of the above
Answer
  • All of the above 

Why is it important to keep one unfiltered view when using filters with Google Analytics?

  • To ensure you can always access the original data
  • In order to configure Goals
  • In order to use a filter for multiple views
  •  There is no reason to have an unfiltered view
Answer
  • To ensure you can always access the original data

In which order does Google Analytics filter data?

  • Alphabetical order by filter name
  • The order in which the filters were last edited
  • The order in which the filters are applied
  •  Randomized order
Answer
  • The order in which the filters are applied

When a filter is applied to a view, what data is affected?

  • Data from before the filter was created
  • Data from after the filter was created
  • All the data available in a view
  • None of the data available in a view
Answer
  • Data from after the filter was created

Course Overview

Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You’ll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.

This course covers Google Analytics primarily for measuring website traffic. To learn about new capabilities that bring app and web analytics together, visit Analytics Help.

  • Unit 1: Introducing Google Analytics
    • Lesson 1: Why digital analytics?
    • Lesson 2: How Google Analytics works
    • Lesson 3: Google Analytics setup
    • Lesson 4: How to set up views with filters


      Google Analytics for Beginners Answers Assessment 1

  • Unit 2: The Google Analytics Interface
    • Lesson 1: Navigating Google Analytics
    • Lesson 2: Understanding overview reports
    • Lesson 3: Understanding full reports
    • Lesson 4: How to share reports
    • Lesson 5: How to set up dashboards and shortcuts


      Google Analytics for Beginners Answers Assessment 2

  • Unit 3: Basic Reports
    • Lesson 1: Audience reports
    • Lesson 2: Acquisition reports
    • Lesson 3: Behavior reports


      Google Analytics for Beginners Answers Assessment 3

  • Unit 4: Basic Campaign and Conversion Tracking
    • Lesson 1: How to measure Custom Campaigns
    • Lesson 2: Tracking campaigns with the URL Builder
    • Lesson 3: Use Goals to measure business objectives
    • Lesson 4: How to measure Google Ads campaigns
    • Lesson 5: Course review and next steps


      Google Analytics for Beginners Answers Assessment 4

Frequently Asked Questions

1. How do I prepare for and complete the Google Analytics Individual Qualification (GAIQ) exam?

Google Analytics for Beginners and Advanced Google Analytics are Academy courses intended to prepare you for the GAIQ. We strongly recommend you complete both courses before taking GAIQ.

When you are ready, you can complete the Google Analytics Individual Qualification exam on the Skillshop learning platform. Note that your certificate information will not be recorded on Analytics Academy like your course completion certificate. These certificates will exist in separate systems.

2. How do I change the name on my course certificate?

The name that appears on your User Profile and certificate is the name associated with the Google Account you used to register for Analytics Academy. First, check the email in the upper right-hand corner of the Academy to make sure you are signed in with the correct email.

If you did not specify a name on your Google Account, then no name will appear on your certificate. Also, don’t use a shared email to log into the Academy, since we will be unable to associate your certificate with you personally.]

To change or add a name to your Google Account:
1. Sign in to your Google Account.
2. Under “Personal info & privacy,” select “Your personal info,” then select “Name.”
3. Edit or add the name you wish, then click “Done.”
4. Note you may need to refresh the Academy site to reflect the name change or wait about thirty minutes.

3. Can I transfer my Analytics Academy certificate to a different Google Account?

Unfortunately, we are not able to transfer certificates at this time. If you have completed an Analytics Academy course using the wrong email account, you will need to re-register using the correct account and retake the assessments for a certificate of completion.

4. Is this course available in a different language?

The course is available in Chinese (Simplified and Traditional), Czech, Dutch, English, French, German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Turkish, and Vietnamese.

You can use the language selector in the bottom right corner of the page to switch languages.

5. Why is some of the course translated and some of the course in English?

During the translation process, there may be some English mixed in with translated text. If you check back later, this should be resolved as our translators work through the course content.

6. How long will the course take to complete?

If you go through all the course content sequentially, we expect the course to take 4-6 hours to complete, depending on your level of familiarity with the course content.

7. If I have a question about the course, who should I ask?

For any questions about the course, please visit the Course Community. There you can find frequently asked questions, extra tips about using Google Analytics not included in the course, and post new questions that industry experts, as well as fellow Academy students, can help answer.

8. How long will I have to earn a certificate of completion?

You may earn a certificate of completion at any time. You can track your progress through the course in your User Profile and return at any time to complete the course assessments.

Note that you will need a score of 80% or better on each assessment to earn a certificate of completion.

9. How much do Academy courses cost?

All Academy courses are free of charge.

10. Why can’t I access Analytics Academy with my G Suite account?

G Suite accounts cannot currently access Analytics Academy. Please log in with a non-G Suite Google account.

11. What are the system requirements to take this course?

To view the course content and complete the activities, you will need an Internet-enabled device and access to a Google Account. To watch the course videos, make sure you use one of the following browsers:

Google ChromeFirefox, or Safari
Internet connection with 500+ Kbps

12. Can I use my mobile device to view the course content?

Academy courses include formats such as video and text lessons, which are accessible from most mobile devices.

However, not all devices are the same, so some content may not work optimally on some mobile devices.

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