Google Tag Manager Fundamentals Assessment 3 Answers

  • Post last modified:27 June 2021
  • Reading time:3 mins read

To pass static values from a website into Google Analytics Custom Dimensions using the data layer, which of these must be set up?

  • A Custom Segment
  • The data layer
  • A Data Layer variable
  • A Google Analytics tag with a Custom Dimension
Answer
  • The data layer
  • A Data Layer variable
  • A Google Analytics tag with a Custom Dimension

The data layer “push” method allows you to do what?

  • Push data from Google Analytics to your website
  • Push data from your website into the data layer
  • Push data from Google Ads to the data layer
  • Push data from one Tag Manager account to another
Answer
  • Push data from your website into the data layer

To pass dynamic values from a website into Google Analytics Custom Metrics using the data layer, which of these must be set up?

  • A Trigger
  • The data layer
  • A Data Layer variable
  • A Google Analytics tag with a Custom Metric
Answer
  • The data layer
  • A Data Layer variable
  • A Google Analytics tag with a Custom Metric

To send Custom Dimension data with an Analytics Pageview tag, what do you need to add to the Pageview tag in Tag Manager?

  • The Tag Manager account ID
  • The Analytics property ID
  • A Javascript push method
  • The Custom Dimension index number
Answer
  • The Custom Dimension index number

To send Custom Metric data with an Analytics Pageview tag, what do we need to add to the Pageview tag in Tag Manager?

  • The Tag Manager account ID
  • The Analytics property ID
  • A Javascript push method
  • The Custom Metric index number
Answer
  • The Custom Metric index number

What event type would you choose to track button clicks using an event trigger?

  • Click
  • Form
  • Page View
  • History Change
Answer
  • Click

What kinds of website actions can trigger a Google Analytics event tag in Tag Manager?

  • Submit button clicks
  • Play button video clicks
  • Menu selection
  • Closing a web page
Answer
  • Submit button clicks
  • Play button video clicks
  • Menu selection

What kind of user-defined variable should you use to track the URL of a webpage in Tag Manager?

  • Page Path variable
  • URL variable
  • Click Classes variable
  • DOM element
Answer
  • URL variable

What Tag Manager variable type should you use to track only the part of a URL after the hash sign?

  • URL Port
  • URL Query
  • URL Fragment
  • URL Path
Answer
  • URL Fragment

Which built-in variable should you use to define an event trigger based on the class of a Submit button?

  • Built-in Event variable
  • Built-in Element variable
  • Built-in Click Classes variable
  • Built-in Click Target variable
Answer
  • Built-in Click Classes variable 

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