YouTube Music Certification Assessment Answers (2024)

Can an artist promote a paid product or service on YouTube?

• No, paid promotions are against YouTube policy.
• Yes, if the artist gets written permission from YouTube.
• Yes, but the artist should be mindful of disclosure requirements and any third-party agreements.
• Yes, but only music-related products and services are eligible.

How can subscribers boost engagement, and thus discovery, for a video?

• Subscribers boost view count because their views are worth two views.
• Subscribers who have turned off notifications will generate the video’s first wave of traffic.
• Subscribers who have turned on notifications will generate the video’s first wave of traffic.
• Subscribers can engage with a video in comments, while unsubscribed viewers cannot.

How can you estimate which ad formats are earning the most revenue?

• Use the Revenue report to break down how well each ad type is performing.
• In-stream ads always generate the most revenue.
• Use the Ad rates report to compare the estimated revenue amounts generated from each ad type.
• Skippable video ads always generate the most revenue.

How can you use Community to give fans an inside look at a tour?

• Update the channel banner with tour dates.
• Create a new channel section with tour videos.
• Post a photo of the setlist.
• Live stream an entire show.

How do playlists affect watch time on a channel?

• Playlists can increase watch time because viewers will often keep watching videos in a sequence.
• Playlists can increase watch time because viewers are unable to exit the playlist.
• Playlists can decrease watch time because viewers almost never watch more than one video at a time.
• Playlists have no effect on watch time.

How does an artist benefit from upgrading to an Official Artist Channel?

• The artist earns extra subscribers.
• The Official Artist Channel appears at the top of search results for the artist.
• The artist earns ten new ways to interact with subscribers.
• YouTube auto-generates new highlight videos for the artist.

How does Content ID support the work of music rights holders?

• It helps them plan a tour.
• It enables them to monetize or otherwise protect their content on YouTube.
• It helps them announce a new album.
• It allows them to understand watch time on the artist’s channel.

How does upgrading to an Official Artist Channel affect an artist’s subscribers?

• Upgrading does not affect subscribers.
• Upgrading makes it easier for subscribers to find all of an artist’s music in one place.
• Upgrading makes it harder for subscribers to find an artist’s music, because the artist’s catalog has split into three channels.
• Upgrading makes it easier for subscribers to learn about new videos, because their notifications are automatically turned back on.

How would you update channel branding to support a tour announcement?

• Upload a channel banner that includes the tour dates.
• Upload a collaboration with another artist.
• Create a playlist of fan covers.
• Change the channel name.

If you wanted to learn in which major city a competing artist’s video is getting the most views this week, what might help you?

• YouTube Analytics for Artists.
• Premieres.
• Trending.
• Music Charts and Insights.

What can generate additional revenue for an artist on YouTube?

• Comments.
• Hearts.
• Concert listings.
• Channel icon.

What can tell you about the global reach of a channel?

• Translations data.
• Traffic sources data.
• Audience retention chart.
• Geography data.

What can you do to maximize an artist’s revenue potential in the YouTube Music app?

• Update the channel banner.
• Organize videos into the maximum number of shelves on the channel.
• Reply to every fan comment.
• Deliver the artist’s entire catalog to YouTube.

What can you do to prevent a sudden drop in a video’s audience retention chart?

• Include the same elements from other videos that have drops in audience retention.
• Ensure that the video’s metadata accurately reflects the content.
• Shorten the video.
• Consider a paid promotion.

What can you learn from the data in Music Charts & Insights?

• The most popular music videos of the week in a given city or country.
• The global reach of an artist’s entire catalog.
• The age and gender breakdown of an artist’s audience.
• The playlists driving the most traffic to an artist.

What deters advertisers from showing ads on a video?

• Explicit language.
• Parodies.
• Niche topics.
• Collaborations.

What does a channel’s search data reveal?

• The keywords viewers are using to find the channel’s videos.
• The top keywords suggested by Google Trends.
• Traffic from every major search engine.
• Search behavior for subscribers only.

What does not describe a thumbnail that has been optimized for discovery?

• The thumbnail correctly sets viewer expectations about content.
• The thumbnail is visually compelling.
• The thumbnail is low-resolution.
• Words in the thumbnail are easy to read on any screen.

What happens to a channel when it receives a copyright takedown notice?

• The offending video is removed and the channel loses its subscribers.
• The offending video remains on the channel but is blocked in all countries.
• The offending video is removed and the channel owner receives a copyright strike.
• The offending video remains on the channel until the channel owner deletes it.

What is one effective way to use the Community tab?

• Post only when you have behind-the-scenes photos to share.
• Re-post videos from the channel right after you upload them.
• Post promotional links without context to intrigue viewers.
• Post a mix of personal, promotional, and transactional posts to engage fans.

What is subject to a “match” in Content ID?

• A video that contains content in the Content ID database.
• A video that has the same title as another video on YouTube.
• A channel with one or more similar videos to another channel.
• A channel that contains another channel’s copyrighted works.

What is the best way to engage fans before an album release on YouTube?

• Live stream a listening event.
• Reach out to random viewers and ask them to post links to the album.
• Upload an old photo as the channel icon.
• Go quiet for several months to surprise fans with the new album.

What is the best way to leverage fan videos to grow a channel?

• Comment on each fan video.
• Block fan videos in all territories.
• Request copyright takedowns for fan videos.
• Drop fan videos into a playlist with a descriptive name.

What is the difference between copyright and Content ID?

• Copyright is a set of laws, while Content ID is a tool that helps rights holders exercise their rights on YouTube.
• Content ID is a set of laws, while copyright is a tool that helps rights holders exercise their rights on YouTube.
• Copyright protections are the same in every country, while Content ID policies vary by location.
• Users must apply Content ID policies the same way in every country, while copyright protections vary by location.

What is the goal of the ad serving model?

• To help creators share their most creative ads to advertisers.
• To help serve the most lucrative ad to the right viewer at the right time.
• To help viewers watch their favorite ads.
• To help brands target only audiences they’re interested in.

What is the most effective way to encourage subscribers to engage with a channel?

• Post about the channel regularly on social media.
• Upload videos on a regular schedule.
• Comment on other artists’ videos every two weeks.
• Update the channel branding on a regular schedule.

What is the most effective way to promote a collaboration on YouTube?

• Produce a collaboration teaser and upload it to both collaborators’ channels.
• Use keywords from Google Trends to write the video title and description.
• Update the tags in old videos to include keywords for the collaboration.
• Link to the collaboration in the comments of other artists’ videos.

What low-investment strategy could a channel try to increase viewership (and ad revenue) in another country?

• Leverage the audience to crowdsource captions and metadata translations.
• Identify local talent and create a dubbed version of videos to improve the native viewing experience.
• Re-create videos with top creators in that country.
• Do nothing – viewership in other countries has no impact on revenue.

What may indicate that a channel needs to clean up its reference files or revise its match policies?

• The channel sees a decrease in claim disputes.
• The channel sees an increase in claim disputes.
• The channel sees a decrease in claims.
• The channel sees an increase in watch time.

What predefined match policy allows viewers to watch a claimed video but does not allow ads to display on the video?

• Block.
• Track.
• Monetize.
• Either Block or Track.

What requirement must a video meet before it’s eligible to earn ad revenue?

• The video must be at least 30 seconds long.
• The channel must be at least 1 year old.
• The content must be advertiser-friendly.
• The channel should own the rights to 50% of the video’s content.

What should you do when a channel’s demographics data describes an audience that’s much different from the targeted audience?

• Plan a tour for the targeted audience anyway.
• Revise the content strategy to focus on engaging the targeted audience.
• Revisit the metrics in a week.
• Unlist videos that the new audience engages with the most.

What type of video is designed to get fans excited about a new album or tour?

• Collaborations.
• Teasers or samplers.
• Covers.
• Art tracks.

What’s one practical application for YouTube Analytics for Artists?

• Understand which of an artist’s songs are fan favorites, and include these songs on a tour setlist.
• Understand which of an artist’s YouTube videos are fan favorites, and run ad campaigns for them.
• Understand which search terms lead viewers to the artist’s channel, and include them in video metadata.
• Understand which music videos are most popular this week on YouTube, and estimate how an artist’s new video might perform.

What’s something that video cards can promote?

• A channel section.
• Links to merch sites.
• The channel banner.
• An end screen.

Where can you see the relationship between references and assets?

• Asset report.
• Traffic sources data.
• Watch time data.
• Claims report.

Which asset type is always linked to a sound recording asset on YouTube?

• Teaser or sampler.
• Reference.
• Composition share.
• Other sound recordings.

Which of the following accurately describes art tracks?

• Art tracks can capture viewer searches for a song when an official music video isn’t available yet.
• YouTube automatically generates art tracks from a sound recording and an artwork file.
• Viewers can find art tracks on YouTube and YouTube Music.
• All of the above.

Which two parties most commonly enter into an SRAV (Sound Recording Audio Visual) agreement with each other?

• YouTube and publishing companies.
• Record labels and music video producers.
• Publishing companies and artists.
• YouTube and record labels.

Which types of copyright apply most often to music on YouTube?

• Sound recording and musical composition.
• Musical composition and dramatic works.
• Sound recording and visual asset.
• Lyrics and vocal track.

Which types of copyright apply most often to music on YouTube?

• MSound recording and musical composition.
• Musical composition and dramatic works.
• Sound recording and visual asset.
• Lyrics and vocal track.

Who can monetize videos on YouTube?

• Anyone with a YouTube channel.
• Anyone with at least 100 videos.
• Channels that have joined the YouTube Partner Program, or channels that are linked to a label or distributor with an SRAV agreement.
• Only channels that have had Content ID enabled.

Why is behind-the-scenes footage from a tour valuable for a channel?

• Because it can be turned into a series of videos.
• Because it can help the channel stay on a consistent upload schedule.
• Because it can be used to promote an album or tour in the future.
• All of the above.

Why is it important to keep uploading videos after an album release?

• Because it decreases viewer engagement with the channel.
• Because it maintains or increases viewer engagement with the channel, which can increase album sales.
• Because the artist otherwise won’t have time to engage with fans.
• Because it’s the best way to get media outlets to promote the album.

Why is it important to resolve asset ownership conflicts quickly?

• Because conflicts can suspend any revenue generated from the videos in conflict.
• Because YouTube blocks videos by default during a conflict.
• Because the rights holders involved in a conflict will receive a copyright strike.
• Because conflicts reduce the discoverability of the content in question.

Why might two videos with similar monetizable view counts earn different revenue?

• The videos have different privacy settings.
• Different ad formats are enabled on the videos.
• The videos have a different number of likes and dislikes.
• The video resolution is different.

Why might you want to pin a fan comment on a video?

• The comment links to another artist’s video.
• The comment says something positive about the video.
• The comment contains personal contact information.
• The comment includes a blocked keyword

Why might you want to review the ratio of views to ads shown on a video in two time periods?

• To see which type of ad brought in the most revenue.
• To see the effect of viewer engagement on ad rates.
• To see how this ratio is trending over time.
• To see how many subscribers watched the ad and commented on the video.

Why should an artist seek legal advice before uploading a cover song?

• To determine whether the song is unpopular in certain countries.
• To ensure that the artist is allowed to promote the cover on social media.
• To prevent Content ID claims on the song.
• To determine whether the original song is protected by copyright.

With which YouTube feature can you establish a watch page before a video is released, so that an artist and their fans can experience a new video together?

• Community.
• Official Artist Channel.
• Premieres.
• YouTube Music

YouTube Analytics for Artists provides data about what type of content?

• Fan-uploaded videos.
• An artist’s songs across YouTube.
• The world’s top songs this week.
• A label’s top artists on YouTube.