What is “remarketing” in Google Analytics?

• When users visit a website for the first time and complete a conversion
• When users are shown targeted ads to bring them back to a website and encourage a conversion
• When Google Analytics can’t distinguish a new user because they have deleted their browser cookies
• When a user buys an available product from a competitor

To enable remarketing in Google Analytics, what must first be enabled?

• Advertising Reporting Features
• Demographics and Interests
• Google Ads or Display & Video 360 account linking 
• Custom Dimension

Which remarketing audiences can be defined in Google Analytics?

• Users who visited a specific page on a website
• Users who played a video on a website
• Users who speak a particular language
• Users who searched for a product on Google Search

Remarketing can show relevant ads on which Google properties?

• Google Display Network
• Google Sites
• Mobile apps
• Google Search

What is the maximum duration a user can be included in a remarketing audience?

• 120 days
• 180 days
• 365 days
• 540 days

What Google Analytics data can be used to define a remarketing audience?

• Pre-defined Segment
• Custom Segment
• User email address
• Users who have never visited your website

How many user cookies does an audience list require to be eligible for Google Ads Search Ad remarketing?

• 100
• 1000
• 2000
• 5000

Which users could be targeted with Dynamic Remarketing to bring them back to a website?

• Users who posted a favorable product review
• Users who viewed a website search result page
• Users who viewed product detail pages
• Users who abandoned their shopping carts

To set up Dynamic Remarketing for a retail vertical, what must be linked to Google Ads?

• The Google Search Center
• The Google Analytics Center
• The Google Merchant Center
• The Google Help Center

To set up Dynamic Remarketing, what must first be created in Google Analytics?

• Custom Segment
• Custom Metric
• Custom Dimension
• Custom Report