Getting Started With Google Analytics 360 Assessment 6 Answers

  • Post last modified:27 June 2021
  • Reading time:2 mins read

Which of the following are benefits of the Search Ads 360 reporting integration? (select three)

  • Search Ads 360 dimensions available in segments
  • Search Ads 360 data available in “Multi-Channel Funnels” and “Attribution” reports
  • Additional reports for organic search engine traffic
  • A new set of Search Ads 360 reports under Acquisition > Google Marketing Platform
Answer
  • Search Ads 360 dimensions available in segments
  • Search Ads 360 data available in “Multi-Channel Funnels” and “Attribution” reports
  • A new set of Search Ads 360 reports under Acquisition > Google Marketing Platform

Auto-tagging will ensure that traffic from your Search Ads 360 ads is consistently included in which Default Channel Grouping?

  • Social
  • Display
  • Paid Search
  • Organic Search
Answer
  • Organic Search

Which of the following are used to calculate ROAS? (select two)

  • Profit margins
  • Ad spend 
  • Bid limits
  • Revenue
Answer
  • Ad spend 
  • Revenue

If you want to identify generic keywords that are driving high site engagement, which Search Ads 360 report and metric would you view? (select two)

  • Bounce rate in Search Ads 360 Treemaps reports
  • Revenue in Search Ads 360 Campaigns reports
  • % New Sessions in Search Ads 360 Keywords Reports
  • Bounce rate in Search Ads 360 Keywords Reports
Answer
  • % New Sessions in Search Ads 360 Keywords Reports
  • Bounce rate in Search Ads 360 Keywords Reports

Which set of reports would you use to view granular Google Ads dimensions such as Sitelinks, Bid Adjustments and Search Queries?

  • Acquisition > Google Ads reports
  • Acquisition > All Traffic reports
  • Acquisition > Google Marketing Platform > Search Ads 360 reports
  • This level of granularity is only available in the Google Ads user interface.
Answer
  • Acquisition > Google Ads reports

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