Which kinds of hits does Google Analytics track?

• Pageview
• Event
• Transaction
• All of the above

What feature collects company-specific data such as Member Status?

• Custom Filter
• Event Tracking
• Custom Dimension
• Custom Metric

In Multi-Channel Funnel reports, how are default conversions credited?

• Second to last campaign, search, or ad
• Last campaign, search, or ad
• Equal credit along the conversion touchpoints
• First campaign, search, or ad

To recognize users across different devices, what feature must be enabled?

• Audience Definitions
• Attribution Models
• Google Ads Linking
• User ID

What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

• Data Import
• The Measurement Protocol
• Browser cookies
• The Networking Protocol

What report indicates the pages of a website where users first arrived?

• Location report
• All Pages report
• Landing Pages report
• Pages report

What is not considered a default “medium” in Google Analytics?

• Google
• Organic
• Referral
• CPC

What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

• Attribution modeling
• Conversion tracking
• Channel Groupings
• Multi-Channel Funnels

Which reports indicate how traffic arrived at a website?

• Demographics
• Geo
• All Traffic
• Behavior

What metric-dimension combination is not valid?

• Avg. Time on Page / Device Category
• Sessions / Bounce rate
• Sessions / Source
• Total Events / User Type

Custom Dimensions can be used as what?

• Secondary dimensions in Standard reports
• Primary dimensions in Custom Reports
• Secondary dimensions in Custom Reports
• All of the above

In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

• True
• False

What data table display compares report metrics to the website average?

• Pivot
• Percentage
• Performance
• Comparison

What feature must be enabled to use Multi-Channel Funnels?

• Custom Dimensions
• Advertising Features
• Goals or Ecommerce
• In-page Analytics

View filters are applied in what order?

• Creation date
• Random order
• Sequential order
• Alphabetical order

What report indicates where users start or exit the conversion funnel?

• Social media traffic
• Social media traffic
• Google Ads Campaign traffic
• Website referral traffic.

Which parameters can be included with an event hit for reporting?

• Event, Category, Action, Label
• Category, Action, Label, Unique Events
• Category, Action, Label, Value
• Category, Action, Label, Total Events

Auto-tagging is used to collect data from what kind of traffic?

• Search engine traffic other than Google
• Social media traffic
• Google Ads Campaign traffic
• Website referral traffic.

What data is Google Analytics Goals unable to track?

• Customer’s lifetime value
• Making a purchase
• Signing up for a newsletter
• Watching a video

In Custom Reports, what must metrics and dimensions share in order to report accurately?

• Same view
• Same scope
• Same Custom Report
• Same index

What Remarketing audiences cannot be defined by default?

• Event, Category, Action, Label
• Category, Action, Label, Unique Events
• Category, Action, Label, Value
• Category, Action, Label, Total Events

What is used to create Smart Goals?

• Machine-learning algorithms
• Custom Reports
• Analytics Goals
• Remarketing audience

Filters cannot perform what action on collected data?

• Include data from specific subdomains
• Include shopping preferences
• Convert dynamic page URLs to readable text strings
• Exclude traffic from particular IP addresses

Which three campaign parameters are recommended to manually track campaigns?

• Medium, Source, and Content
• Campaign, Content, and Term
• Medium, Source, and Campaign
• Source, Content, and Term

Which assets cannot be shared in the Solutions Gallery?

• Goals
• Segments
• Custom reports
• Custom Dimensions

What scope levels available for dimensions and metrics?

• Event-level, duration-level, transaction-level, or user-level scope
• Event-level, session-level, transaction-level, or user-level scope
• Location-level, duration-level, product-level, or user-level scope
• Hit-level, session-level, product-level, or user-level scope

Which Goals are available in Google Analytics?

• Destination, Event, Duration, Pages/Screens per Session
• Location, Event, Time, Users per Session
• Destination, Event, Pageview, Social
• Pageview, Event, Transaction, Social

If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

• 2
• 6
• 1
• 3

What report identifies browsers that may have had problems with a website?

• The Active Users report
• The Browser & OS report
• The Source/Medium report
• The New vs Returning report

To track users and sessions across multiple domains, what first must be set up?

• Data Import
• Ad Exchange Linking
• Cross-domain tracking
• Google Ads Linking

When the same default tracking code is installed on pages with different domains, what will result?

• Analytics will associate users and sessions with a single domain
• Analytics will not associate users and sessions with any domain
• Analytics will send an alert about duplicate data collection
• Analytics will associate users and sessions with their respective domains

What is a “secondary dimension” in Google Analytics?

• A visualization to understand the impact of data
• A dashboard widget that offers a more specific analysis
• An additional report dimension for more specific analysis
• An additional report metric for more specific analysis

What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?

• Session
• Hit
• Product
• User

What report shows which web pages get the most traffic and highest engagement?

• Active Users report
• All Pages report
• Frequency and Recency report
• Engagement report

What feature would be used to collect how many times users downloaded a product catalog?

• Custom Report
• Event Tracking
• Calculated Metrics
• Custom Dimension

What is not considered a “source” in Google Analytics by default?

• Email
• Google
• (direct)
• googlemerchandisestore.com

When will Google Analytics be unable to identify sessions from the same user by default?

• When the sessions happen in the same browser on the same device
• When the sessions happen in the same browser on the same day
• When the sessions share the same browser cookie
• When the sessions happen in different browsers on the same device

If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?

• As an interaction
• As a click
• As an event
• As a bounce

What report shows the percentage of traffic that previously visited a website?

• Behavior > New vs returning report
• Behavior > Frequency and Recency report
• All traffic > Referrals report
• Interests > Affinity categories report

What is not a benefit of Google Analytics Remarketing?

• Show customized ads to customers who have previously visited your site
• Allow customers to quickly reorder an item they have previously purchased
• Create remarketing lists without making changes to your existing Analytics snippet
• Create remarketing lists based on custom segments and targets

View filters may be applied retroactively to any data that has been processed.

• True
• False

Once filters have been applied, what is the option to recover filtered data?

• Filtered data is not recoverable
• Data may be recovered within 10 days
• Data may be recovered within 30 days
• Data may be recovered within 5 days

For autotagging, what parameter does Google Ads include in the destination URL?

• adid=
• urlid=
• utm=
• gclid=

What report shows the percent of site traffic that visited previously?

• Sales Performance report
• Frequency & Recency report
• Referrals report
• New vs Returning report

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

• Active Users report
• User Explorer report
• Users Flow report
• Cohort Analysis report

To view accurate data in a Custom Report, what action should be avoided?

• Pair metrics and dimensions of different scopes
• Use multiple dimensions together in the same report
• Create a report with Custom Metrics
• Use a Custom Dimension as a primary dimension

How would a view filter be configured to include only users from Brazil and Argentina?

• Filter 1: include Brazil > Filter 2: include Argentina
• Filter 1: include Argentina > Filter 2: include Brazil
• Filter 1: include Brazil or Argentina
• Filter 1: exclude all countries except Brazil and Argentina

Views can include website data collected before the view was created.

• FALSE
• TRUE

What cannot be collected by the default Analytics tracking code?

• Device and operating system
• User’s favorite website
• Page visits
• Browser language setting

What report shows which types of mobile devices visited a website?

• Technology > Network report
• All traffic > Source/Medium report
• Site Content > Landing Page report
• Mobile > Devices report

What is not a benefit of using segments to analyze data?

• Permanently modify the data in a view
• Analyze users by single or multi-session conditions
• Compare behavior metrics for groups of users like Converters vs non Converters
• Isolate and analyze specific conversion paths using conversion segments

Within how many days can a deleted view be restored?

• 25
• 15
• 5
• 35

What report provides data on how specific sections of a website performed?

• Frequency and Recency report
• Content Drilldown report
• Top Events report
• Location report

A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.

• True
• False

What criteria could not be used to create a Dynamic Remarketing audience?

• Users who viewed a search result page on your website
• Users who viewed product detail pages
• Users who viewed your homepage
• Users who returned an item they purchased

When linking a Google Ads account to Google Analytics, what is not possible?

• Adjust keyword bids in Google Ads from Google Analytics
• Create remarketing lists in Analytics to use in Google Ads campaigns
• View Google Ads click and cost data next to site engagement data in Analytics
• Import Analytics Goals and transactions into Google Ads as conversions

What asset is used to build a remarketing list?

• Custom Metric
• Custom Report
• Custom Dimension
• Custom Segment

What report shows a visual representation of user interactions on a website?

• Behavior Flow report
• Content Drilldown report
• Landing Pages report
• Treemaps report

What does assigning a value to a Google Analytics Goal enable?

• Analyze a website conversion funnel
• Compare goal conversions and measure changes to a website
• Track real-time business revenue
• Track actual revenue from conversions

If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

• /ordercomplete/index.html
• /ordercomplete.php
• /ordercomplete/thank_you.html
• /order/complete.php

What report indicates the last page users viewed before leaving a website?

• Exit Pages report
• Pages report
• All Pages report
• Landing Pages report

When does a default Analytics session expire?

• At noon every day
• When a user is inactive on your website for more than 30 minutes
• When a user opens another browser window
• After 30 minutes, regardless of user activity on your website

Google Analytics cannot collect data from which systems by default?

• Mobile devices
• Online point-of-sale systems
• Websites
• Offline inventory database

What would prevent data from appearing in a Custom Report?

• A filter that filters out all data
• Not sharing the Custom report with users in the same view
• Dimensions and metrics of different scopes
• Too many dimensions applied to the Custom report

To recognize users across different devices, what is required for User ID?

• Google Tag Manager
• Sign-in that generates and sets unique IDs
• A new Analytics account for reporting
• All of the above

What is not a filter setting for data in views?

• Include
• Restore
• Exclude
• Modify

Segments will not allow you to do what?

• Create subsets of sessions or users
• Permanently alter data
• Build custom Remarketing lists
• Isolate and analyze data

Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

• Just before the closing </body> tag of your website
• Just after the opening <body> tag of your website
• Just before the closing </head> tag of your website
• Just after the opening <head> tag of your website

What feature can join offline business systems data with online data collected by Google Analytics?

• AdWords Linking
• Data import
• User ID
• Goal tracking

What channel is not included in the default Channels report?

• Direct
• Display
• Device
• Organic Search

In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?

• Television commercials
• Paid and organic search
• Website referrals
• Social network

Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

• Ecommerce reports
• Goals reports
• Acquisition reports
• Multi-Channel Funnel reports

What feature is required to track customer search terms on a website?

• Data Import
• Enhanced Ecommerce
• Search filters
• Site Search

What type of Custom Report shows a static sortable table with rows of data?

• Flat Table
• Map Overlay
• Pivot Table
• Explorer

What is a “metric” in Google Analytics?

• A dimension that can help you analyze site performance.
• The numbers in a data set often paired with dimensions.
• The dates in your date range.
• A segment of data separated out in a report for comparison.

What criteria cannot be used to create a Custom Segment?

• Dimensions
• Metrics
• Ad type
• Sequences of user actions

Which default traffic source dimensions does Google Analytics report for each website visitor?

• Source and Medium
• Campaign and Ad Content
• Campaign and Medium
• Source, Medium, Campaign, and Ad Content

Which user characteristic may NOT be used to change keyword bids in Google Ads?

• time of day
• ad preference
• location
• device

When does the Analytics tracking code send a pageview hit to Google Analytics?

• Every time a user loads a webpage with embedded tracking code
• Every time a user adds an item to an online shopping cart
• Every time a user clicks a video on a website
• Every time a user searches on a website

What campaigns require manual tags on destination URLs for tracking?

• AdWords campaigns
• Email campaigns
• AdWords and email campaigns
• None of the above

What filter would only include data from a campaign titled “Back to School” in Campaign reports?

• Custom Include filter with field “Campaign Name” and pattern “back to school”
• Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
• Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
• Custom Include filter with field “Page Title” and pattern “back to school”

What scope applies to Custom Metrics?

• User
• Session
• Hit
• Event

The default session timeout duration in Google Analytics is how many minutes? The default session timeout duration in Google Analytics is how many minutes?

• 10
• 5
• 20
• 30

What data does Google Analytics prohibit collecting?

• Personally identifiable information
• Product SKU(s)
• Billing city
• Purchase amount

What report compares metrics based on user acquisition date over a series of weeks?

• Users Flow report
• Active Users report
• Cohort Analysis report
• User Explorer report

Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

• Users who are female and have children
• Users 25 to 34 years old who have their browser set to Spanish
• Users who engaged in a social media or email campaign
• Users who viewed a page on a website, then watched a video

If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

• 0
• 1
• 2
• 3

What is a “dimension” in Google Analytics?

• A comparison of data between two date ranges.
• A report that offers information about your audience.
• An attribute of a data set that can be organized for better analysis.
• The total amount of revenue a business has made in a given date range.

What feature is required to collect the number of comments users posted to a web page?

• Custom Dimension
• Calculated Metric
• Custom Channel Groupings
• Custom Metric

Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

• Assisted conversion
• Primary conversion
• Last-click attribution
• Second-to-last-click attribution

What model represents the hierarchical structure of a Google Analytics account?

• Account > View > Property
• View > Account > Property
• Account > Property > View
• Property > Account > View

What is the “Bounce Rate” in Google Analytics?

• The number of times unique users returned to your website in a given time period
• The percentage of visits when a user landed on your website and exited without any interactions
• The percentage of total site exits
• The percentage of sessions in which a user exits from your homepage

To increase the speed at which Google Analytics compiles reports, what action could be taken?

• Remove any filters you have added to the view
• Choose “Faster response” in the sampling pulldown menu
• Choose “Greater precision” in the sampling pulldown menu
• Remove any Secondary Dimensions you have added to the report

Which reports require the activation of Advertising Features?

• Cohort Analysis reports
• Real-time reports
• Geo reports
• Demographics and Interests reports

If a web page visitor clears the Analytics cookie from their browser, what will occur?

• Analytics will not be able to associate user behavior data with past data collected
• Analytics will set a new unique ID the next time a browser loads a tracked page
• Analytics will set a new browser cookie the next time a browser loads a tracked page
• All of the above

Sharing a Custom Report will share the report configuration and data included in the report.

• True
• False

Sampling is applied to reports before segmentation.

• True
• False

What campaign parameter is not available by default in Google Analytics?

• utm_content
• utm_source
• utm_adgroup
• utm_campaign

When does the tracking code send an event hit to Google Analytics?

• Every time a user adds an event to their calendar
• Every time a user makes a reservation
• Every time a user performs an action with event tracking implemented
• Every time a user performs an action with pageview tracking implemented