Table of Contents
- 1 Which report would you use to understand how Display interactions across the full purchase path contribute to conversions?
- 2 Once integrated with Campaign Manager, where can you use Campaign Manager dimensions within Google Analytics? (select three)
- 3 In the Acquisition > Google Marketing Platform > Campaign Manager > Campaigns report, which metric group would you select to see Google Analytics sessions side-by-side with Campaign Manager impressions and clicks?
- 4 Which of the following are benefits of using auto-tagging with your Campaign Manager integration? (select three)
- 5 If you prefer to see your manual tag values for your Campaign Manager traffic, what feature would you edit in Google Analytics?
Which report would you use to understand how Display interactions across the full purchase path contribute to conversions?
- Assisted Conversions
- Time Lag
- Path Length
- Behavior Flow
Once integrated with Campaign Manager, where can you use Campaign Manager dimensions within Google Analytics? (select three)
- Custom Segments
- Secondary Dimensions
- Custom Reports
- Custom Dimensions
In the Acquisition > Google Marketing Platform > Campaign Manager > Campaigns report, which metric group would you select to see Google Analytics sessions side-by-side with Campaign Manager impressions and clicks?
- Site Usage
- Clicks
- Floodlight
- Ecommerce
Which of the following are benefits of using auto-tagging with your Campaign Manager integration? (select three)
- Provides additional advertising dimensions
- Removes risk of manual tagging errors
- Removes the need to maintain manual tags
- Increases data freshness
If you prefer to see your manual tag values for your Campaign Manager traffic, what feature would you edit in Google Analytics?
- Allow manual tagging (UTM values) to override auto-tagging (DCLID values) for Campaign Manager and Display & Video 360 reporting integration
- Allow manual tagging (UTM values) to override auto-tagging (GCLID values) for Google Ads and Search Ads 360 integration
- Enable the Campaign Manager reporting integration
- Disable Cost Data in the Campaign Manager integration.