Getting Started With Google Analytics 360 Assessment 4 Answers

Which report would you use to understand how Display interactions across the full purchase path contribute to conversions?

• Assisted Conversions
• Time Lag
• Path Length
• Behavior Flow

Once integrated with Campaign Manager, where can you use Campaign Manager dimensions within Google Analytics? (select three)

• Custom Segments
• Secondary Dimensions
• Custom Reports
• Custom Dimensions

In the Acquisition > Google Marketing Platform > Campaign Manager > Campaigns report, which metric group would you select to see Google Analytics sessions side-by-side with Campaign Manager impressions and clicks?

• Site Usage
• Clicks
• Floodlight
• Ecommerce

Which of the following are benefits of using auto-tagging with your Campaign Manager integration? (select three)

• Provides additional advertising dimensions
• Removes risk of manual tagging errors
• Removes the need to maintain manual tags
• Increases data freshness

If you prefer to see your manual tag values for your Campaign Manager traffic, what feature would you edit in Google Analytics?

• Allow manual tagging (UTM values) to override auto-tagging (DCLID values) for Campaign Manager and Display & Video 360 reporting integration
• Allow manual tagging (UTM values) to override auto-tagging (GCLID values) for Google Ads and Search Ads 360 integration
• Enable the Campaign Manager reporting integration
• Disable Cost Data in the Campaign Manager integration.