Getting Started With Google Analytics 360 Assessment 4 Answers

  • Post last modified:27 June 2021
  • Reading time:2 mins read

Which report would you use to understand how Display interactions across the full purchase path contribute to conversions?

  • Assisted Conversions
  • Time Lag
  • Path Length
  • Behavior Flow
Answer
  • Assisted Conversions 

Once integrated with Campaign Manager, where can you use Campaign Manager dimensions within Google Analytics? (select three)

  • Custom Segments
  • Secondary Dimensions
  • Custom Reports
  • Custom Dimensions
Answer
  • Custom Segments
  • Secondary Dimensions
  • Custom Reports

In the Acquisition > Google Marketing Platform > Campaign Manager > Campaigns report, which metric group would you select to see Google Analytics sessions side-by-side with Campaign Manager impressions and clicks?

  • Site Usage
  • Clicks
  • Floodlight
  • Ecommerce
Answer
  • Clicks

Which of the following are benefits of using auto-tagging with your Campaign Manager integration? (select three)

  • Provides additional advertising dimensions
  • Removes risk of manual tagging errors
  • Removes the need to maintain manual tags
  • Increases data freshness
Answer
  • Provides additional advertising dimensions
  • Removes risk of manual tagging errors
  • Removes the need to maintain manual tags

If you prefer to see your manual tag values for your Campaign Manager traffic, what feature would you edit in Google Analytics?

  • Allow manual tagging (UTM values) to override auto-tagging (DCLID values) for Campaign Manager and Display & Video 360 reporting integration
  • Allow manual tagging (UTM values) to override auto-tagging (GCLID values) for Google Ads and Search Ads 360 integration
  • Enable the Campaign Manager reporting integration
  • Disable Cost Data in the Campaign Manager integration.
Answer
  • Allow manual tagging (UTM values) to override auto-tagging (DCLID values) for Campaign Manager and Display & Video 360 reporting integration

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