SEMrush SEO Fundamentals Exam Answers

  • Post last modified:27 June 2021
  • Reading time:6 mins read

Exam Name: SEMrush SEO Fundamentals Exam

Exam URL: https://www.semrush.com/academy/exams/seo-fundamentals-exam

Have you completed the Content Marketing and SEO Fundamentals course? Then try taking our free online exam to test your content marketing know-how. Once you’ve successfully passed the exam, you’ll even get a certificate to show off your new SEO and content marketing skills.


Before you start, review the information below:

  • You will be asked 20 questions.
  • You are allowed 27 minutes for the exam.
  • To pass the exam, you need to score at least 70%.
  • The exam and certification are 100% free.
  • You can immediately retake the exam.

Table of Contents

What is the approximate number of Google’s ranking factors?

  • Over 200
  • Over 1000
  • Over 20
  • Over 100
  • Over 2000
Answer
  • Over 200

What does PLA stand for?

  • Personally Listed Ads
  • Popular Links Analysis
  • Product Listing Ads
Answer
  • Product Listing Ads

What is the name of the URL element that is present on every page except the homepage?

  • Protocol
  • TLD
  • Slug
  • Subdomain
Answer
  • Slug

To ensure the highest Google rankings, it will be enough to focus your efforts on just several main ranking factors.

  • True
  • False
Answer
  • False

What is sitemap.xml?

  • A site map intended for users, similar to a table of contents
  • A file that is uploaded from Search Console to the root directory of a website to confirm the rights to this website
  • A file with a list of a website’s URLs to be indexed
Answer
  • A file with a list of a website’s URLs to be indexed

What’s the difference between a 301 and a 302 redirect?

  • 301 is used for a temporary page redirection, 302 for a redirection block
  • 301 is used for a permanent page redirection, 302 for a temporary redirection
  • 301 is used for a page redirection block, 302 for a permanent redirection
  • 301 is used for a temporary page redirection, 302 for a permanent redirection
Answer
  • 301 is used for a permanent page redirection, 302 for a temporary redirection

Microdata markup is an automatic method in which Javascript adds schema annotation into the head of the page.

  • False
  • True
Answer
  • False

Which of the following symbols should you use to separate the words in the slug, according to best practice?

  • Colons
  • Plusses
  • Dots
  • Hyphens
Answer
  • Hyphens

Fill in the blanks: ______ reviews are the source for your rating in the Knowledge Panel on Google, while Apple maps uses the review stars from ______ by default.

  • TripAdvisor, Foursquare
  • Google, Facebook
  • TripAdvisor, Facebook
  • Google, Yelp
Answer
  • Google, Yelp

Which status code tells us that the server is currently unable to handle the request (“temporarily unavailable” error)?

  • 503 code
  • 404 code
  • 302 code
  • 200 code
Answer
  • 503 code

Which keywords are best to target?

  • Those with lower volume and lower competition
  • Those with higher volume and lower competition
  • Those with lower volume and higher competition
  • Those with higher volume and higher competition
Answer
  • Those with higher volume and lower competition

Which factors will increase the value of a link? Choose two answers.

  • Relevant keywords in the anchor text
  • A link with a ‘nofollow’ attribute in the comment section of a blog post
  • Links from PBNs
  • High authority of the linking domain
Answer
  • Relevant keywords in the anchor text
  • High authority of the linking domain

When using this mobile site type, you’ve got a single set of files with one version of content, which is shown to a user regardless of the device they’re using.

  • Separate domain
  • Dynamic serving
  • Responsive design
Answer
  • Responsive design

What does AMP stand for?

  • Accelerated Mobile Pages
  • Agile Main Page
  • Advanced Mobile Performance
  • Artificial Mobile Presentation
Answer
  • Accelerated Mobile Pages

What is the primary difference between mobile search results and desktop search results?

  • To ensure better user experience, you should have less content on your mobile website
  • More focus is made on local results
  • Nofollow backlinks count when it comes to mobile SEO
  • There is no difference
Answer
  • More focus is made on local results

Fill in the blanks: ______ is the manual method where you add in-line schema annotations to the corresponding HTML page elements. When you use ______, Javascript fires and inserts the markup into the head of the page.

  • Schema.org, JSON-LD
  • Microdata markup, Schema.org
  • JSON-LD, Microdata markup
  • Schema.org, Microdata markup
  • Microdata markup, JSON-LD
Answer
  • Microdata markup, JSON-LD

What are the main ways of improving your mobile website’s user experience? Choose three answers.

  • Adjusting your page elements to make them easy to click with fingertips
  • Making sure your phone number is clickable
  • Making your content shorter so users can explore your site faster
  • Using a dynamic serving website to make it mobile-friendly
  • Making sure your content is easily readable
Answer
  • Adjusting your page elements to make them easy to click with fingertips
  • Making sure your phone number is clickable
  • Making sure your content is easily readable

What are the signals that help Google see that your site is targeting a specific country? Choose two answers.

  • You use the “.com,” “.net,” or “.org” TLD
  • A subfolder of your website contains the country’s name
  • You use the country’s ccTLD
  • You use the country’s language in your hreflang directive in the header
Answer
  • You use the country’s ccTLD
  • You use the country’s language in your hreflang directive in the header

Which of the listed factors are important for local SEO? Choose three answers.

  • Localized site content
  • Total number of backlinks from trusted websites
  • Mentions of your business name, address, and phone number
  • Links from local websites
  • Follow/nofollow backlink property
Answer
  • Localized site content
  • Mentions of your business name, address, and phone number
  • Links from local websites

Which of the listed items does Search Console allow you to do? Choose two answers.

  • Discover the traffic sources and track users by the sources
  • Make sure that Google can crawl your website
  • Discover which queries caused your site to appear in certain positions in search results
  • Monitor and analyze your site’s audience behavior
Answer
  • Make sure that Google can crawl your website
  • Discover which queries caused your site to appear in certain positions in search results

Leave a Reply