Semrush Digital Marketing for SMBs with Greg Gifford Exam Answers (2024)

Exam Name: Digital Marketing for SMBs with Greg Gifford

Exam URL: https://www.semrush.com/academy/courses/digital-marketing-for-smbs-with-greg-gifford/

Digital Marketing for SMBs with Greg Gifford Exam Answers
Digital Marketing for SMBs with Greg Gifford Exam Answers

Table of Content


Digital Marketing for SMBs with Greg Gifford Exam Answers

What is digital marketing?

  • Marketing on TV and radio
  • Marketing in print publications
  • Marketing on the internet or electronic devices

How do you measure the performance of your website?

  • Rank tracking software
  • With a site grader tool
  • Google Analytics

You can send email marketing to any email address you find.True or false?

  • False
  • True

Search Engine Marketing is most commonly called:

  • SEO
  • Digital Marketing
  • PPC

What are Google’s automated programs that discover website content called?

  • Transcripts
  • Spiders
  • Robots

What does retargeting do?

  • Ads on other sites bring users who visited your site in the past back to your site.
  • Ads on sites similar to yours bring brand-new users to your site.
  • Ads are displayed to users who match the demographics of past customers.

What is display advertising?

  • Ads that run at the top of Google search results
  • A fancy name for banner ads
  • Ads that run on digital billboards

How do you check the ad copy of your competitors’ Google Ads?

  • Semrush Advertising Research
  • Manually check search results
  • Google Ads competitor report

People who have not liked or followed your company on social media will not see your ads. True or false?

  • False
  • True

Your business needs to use the strategies in every lesson of this course to succeed. True or false?

  • True
  • False

Digital marketing helps to bring more traffic to your site. True or false?

  • False
  • True

Why is it easier to measure the results of digital marketing?

  • Because you can see your ads in Google search results.
  • There’s an abundance of performance data available.
  • It works better than traditional marketing.

How do you measure conversions on your site in Google Analytics?

  • Page views
  • Goals and events
  • Bounce rate

When you group email recipients based on common factors such as demographics, age, or purchase history, it’s called:

  • Segmenting your list
  • Schema markup on every page of your website
  • A certain keyword density on the page

If you want to show up as a search result for a particular search phrase in Google, you need:

  • Schema markup on every page of your website
  • A page on your site about that concept
  • A certain keyword density on the page

When you run Google Ads, you pay:

  • For every 1,000 times your ad is displayed
  • Every time your ad shows in search results
  • Every time a user clicks your ad

Retargeting allows you to show ads to people who have never been to your website.

  • False
  • True

Your display ad should link to your home page because it builds your brand relevance

  • False
  • True

How do you track the success of social media ads?

  • Google Search Console
  • Analytics on each social platform
  • Google Analytics

Analyzing the digital marketing strategies of businesses you don’t compete with is a waste of time.True or false?

  • True
  • False

You cannot do digital marketing effectively with a limited budget.

  • False
  • True

Where should the link in your email point to on your site?

  • Makes no difference
  • Homepage
  • Landing page

More links pointing to your site means more visibility for your business. True or false?

  • False
  • True

The quality of the text in your ad copy is the key factor for assigning a quality score in Google Ads. True or false?

  • False
  • True

Which widget in the Semrush Organic Research tool is the easiest way to see what content performs better in organic search?

  • SERP Features
  • Top pages
  • Top organic keywords

If SEO is done correctly, you will see results in less than a month. True or false?

  • True
  • False


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