Semrush Digital Marketing for SMBs with Greg Gifford Exam Answers (2024)

Exam Name: Digital Marketing for SMBs with Greg Gifford

Exam URL: https://www.semrush.com/academy/courses/digital-marketing-for-smbs-with-greg-gifford/

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Digital Marketing for SMBs with Greg Gifford Exam Answers

What is digital marketing?

• Marketing on TV and radio
• Marketing in print publications
• Marketing on the internet or electronic devices

How do you measure the performance of your website?

• Rank tracking software
• With a site grader tool
• Google Analytics

You can send email marketing to any email address you find.True or false?

• False
• True

Search Engine Marketing is most commonly called:

• SEO
• Digital Marketing
• PPC

What are Google’s automated programs that discover website content called?

• Transcripts
• Spiders
• Robots

What does retargeting do?

• Ads on other sites bring users who visited your site in the past back to your site.
• Ads on sites similar to yours bring brand-new users to your site.
• Ads are displayed to users who match the demographics of past customers.

What is display advertising?

• Ads that run at the top of Google search results
• A fancy name for banner ads
• Ads that run on digital billboards

How do you check the ad copy of your competitors’ Google Ads?

• Semrush Advertising Research
• Manually check search results
• Google Ads competitor report

People who have not liked or followed your company on social media will not see your ads. True or false?

• False
• True

Your business needs to use the strategies in every lesson of this course to succeed. True or false?

• True
• False

Digital marketing helps to bring more traffic to your site. True or false?

• False
• True

Why is it easier to measure the results of digital marketing?

• Because you can see your ads in Google search results.
• There’s an abundance of performance data available.
• It works better than traditional marketing.

How do you measure conversions on your site in Google Analytics?

• Page views
• Goals and events
• Bounce rate

When you group email recipients based on common factors such as demographics, age, or purchase history, it’s called:

• Segmenting your list
• Schema markup on every page of your website
• A certain keyword density on the page

If you want to show up as a search result for a particular search phrase in Google, you need:

• Schema markup on every page of your website
• A page on your site about that concept
• A certain keyword density on the page

When you run Google Ads, you pay:

• For every 1,000 times your ad is displayed
• Every time your ad shows in search results
• Every time a user clicks your ad

Retargeting allows you to show ads to people who have never been to your website.

• False
• True

Your display ad should link to your home page because it builds your brand relevance

• False
• True

How do you track the success of social media ads?

• Google Search Console
• Analytics on each social platform
• Google Analytics

Analyzing the digital marketing strategies of businesses you don’t compete with is a waste of time.True or false?

• True
• False

You cannot do digital marketing effectively with a limited budget.

• False
• True

Where should the link in your email point to on your site?

• Makes no difference
• Homepage
• Landing page

More links pointing to your site means more visibility for your business. True or false?

• False
• True

The quality of the text in your ad copy is the key factor for assigning a quality score in Google Ads. True or false?

• False
• True

Which widget in the Semrush Organic Research tool is the easiest way to see what content performs better in organic search?

• SERP Features
• Top pages
• Top organic keywords

If SEO is done correctly, you will see results in less than a month. True or false?

• True
• False