SEMrush Keyword Research Exam Answers

  • Post last modified:27 June 2021
  • Reading time:2 mins read

Exam Name: Semrush Keyword Research Exam

Exam URL: https://www.semrush.com/academy/exams/keyword-research-exam


Before you start, review the information below:

  • You will be asked 10 questions.
  • You are allowed 15 minutes for the exam.
  • To pass the exam, you need to score at least 70%.
  • The exam and certification are 100% free.
  • You can immediately retake the exam.

What are the keyword phrase scores based on?

  • Seasonality
  • Popularity
  • Accuracy

Which discovery questions should you ask the business before starting keyword research? Choose 3 options.

  • What are your business goals?
  • What problem do you have as a business?
  • What revenue (the number) did you get/have last year?
  • What problem do you solve for the customer?
  • Are there any seasonal trends in your audience behavior?

Which SEMrush tool allows you to see the list of search phrases that are formatted as questions?

  • Keyword Magic Tool
  • Organic Traffic Insights
  • PPC Keyword Tool
  • Keyword Overview

What does the keyword difficulty score tell you?

  • How difficult it is to find that keyword during keyword research
  • How difficult it is to rank for that keyword
  • How difficult it is to understand that keyword

The search results displayed for any query are based on what Google interprets to be the searcher’s intent.

  • TRUE
  • FALSE

Which SEMrush tool provides you with information about not provided keywords?

  • Keyword Magic Tool
  • Keyword Overview
  • Organic Traffic Insights
  • PPC Keyword Tool

Which SEMrush tool allows you to monitor the performance of keywords you discovered via Organic Traffic Insights?

  • Position Tracking
  • Keyword Difficulty
  • Keyword Overview
  • Keyword Magic Tool

Why should you analyze your competitor’s pages that have the most inbound links pointed to them?

  • You should consider that the content of these pages is important to their audience and their customers
  • You should target these pages’ keywords in your CPC campaign in order to steal the competitors’ traffic
  • The content of these pages is very difficult to rank for, so you should avoid these topics

Excellent keyword research is a one-and-done tactic – you should only do it once to boost your site rankings.

  • FALSE
  • TRUE

Proper keyword research allows you to rank with text-only content – and nothing else.

  • TRUE
  • FALSE

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