Twitter Ads Manager Fundamentals Badge Assessment Answers (2024)

Exam Name: Ads Manager Fundamentals

Exam URL: https://www.twitterflightschool.com/student/path/1120386-ads-manager-fundamentals

Twitter Ads Manager Fundamentals Badge Assessment Answers
Twitter Ads Manager Fundamentals Badge Assessment Answers

Twitter Ads Manager Fundamentals Badge Assessment Answers

The default filters in the Ads Manager are….? (Select three)

  • Funding Source
  • Objective
  • Status
  • International Views

What are the three stages of Reporting Overview?

  • Filters
  • Metrics
  • Exporting
  • Cross-Border

You need a ________________ to access Ads Manager.

  • Twitter account
  • business
  • campaign
  • audience

When setting up your campaign, how is it best to decide your targets?

  • Select everything to cover the most people.
  • Choose 1 or 2 options that support your goal.

What does the Audience estimator do?

  • Suggests target demographics
  • Calculates audience based on your selections
  • Sets up refined audience targetting
  • Recommends themes for future campaigns

Home Dashboard provides you with a _____ day summary of your progress

  • 365
  • 28
  • 7
  • 14

On the Dashboard, which tab do you use to create your ads content?

  • Campaigns
  • Creatives
  • Analytics
  • Tools

Which area can help you reach the right people for your campaign?

  • App Manager
  • Conversion Tracking
  • Audiences
  • Tag Library

Go big on branding and be laser focused are 2 examples of ______________

  • Video best practices
  • Tweet best practices
  • Campaign best practices
  • Analytics best practices

Which budgets can be set? (Select all that apply)

  • Daily
  • Campaign
  • Ad Group
  • Out Of Home Engagements

Where can you measure your return on ad spend for Performance Advertising?

  • Conversion Tracking
  • App Manager
  • Ad Editor
  • Tag Library

Say your business wanted to drive conversation about an upcoming event, which campaign objective would you choose?

  • Reach
  • Engagements
  • Followers
  • Website Traffic

47% of sales performance can be attributed to ______________

  • Refined audience targetting choices
  • Creative alone
  • Adding subtitles to all media
  • Combining the right target and good creative.

The Tweet Activity Dashboard (TAD) can show you details of how many times people have….? (Select all that apply)

  • Seen
  • Retweeted
  • Liked
  • Called
  • Replied

You can refine your data views by using _________

  • Reach
  • Filters
  • Metrics
  • Creatives

Which of these is NOT a benefit of using the Tweet Composer?

  • Simple Media Upload
  • Preview
  • Complex to use
  • Media Upload how-to

Where can you upload media? (select two)

  • Media Library
  • Tweet Composer
  • Analytics Tab
  • Events Manager

Which of these are refined audience targeting? (select all that apply)

  • Key Words
  • Interest
  • Events
  • Household Income

What are the main components of the marketing funnel? (select all that apply)

  • Awareness
  • Consideration
  • Conversion
  • Creation

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