Twitter Ads Manager Fundamentals Badge Assessment Answers (2023)

  • Post last modified:16 January 2023
  • Reading time:11 mins read
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Exam Name: Ads Manager Fundamentals

Exam URL: https://www.twitterflightschool.com/student/path/1120386-ads-manager-fundamentals


Twitter Ads Manager Fundamentals Badge Assessment Answers

The default filters in the Ads Manager are….? (Select three)

  • Funding Source
  • Objective
  • Status
  • International Views

What are the three stages of Reporting Overview?

  • Filters
  • Metrics
  • Exporting
  • Cross-Border

You need a ________________ to access Ads Manager.

  • Twitter account
  • business
  • campaign
  • audience

When setting up your campaign, how is it best to decide your targets?

  • Select everything to cover the most people.
  • Choose 1 or 2 options that support your goal.

What does the Audience estimator do?

  • Suggests target demographics
  • Calculates audience based on your selections
  • Sets up refined audience targetting
  • Recommends themes for future campaigns

Home Dashboard provides you with a _____ day summary of your progress

  • 365
  • 28
  • 7
  • 14

On the Dashboard, which tab do you use to create your ads content?

  • Campaigns
  • Creatives
  • Analytics
  • Tools

Which area can help you reach the right people for your campaign?

  • App Manager
  • Conversion Tracking
  • Audiences
  • Tag Library

Go big on branding and be laser focused are 2 examples of ______________

  • Video best practices
  • Tweet best practices
  • Campaign best practices
  • Analytics best practices

Which budgets can be set? (Select all that apply)

  • Daily
  • Campaign
  • Ad Group
  • Out Of Home Engagements

Where can you measure your return on ad spend for Performance Advertising?

  • Conversion Tracking
  • App Manager
  • Ad Editor
  • Tag Library

Say your business wanted to drive conversation about an upcoming event, which campaign objective would you choose?

  • Reach
  • Engagements
  • Followers
  • Website Traffic

47% of sales performance can be attributed to ______________

  • Refined audience targetting choices
  • Creative alone
  • Adding subtitles to all media
  • Combining the right target and good creative.

The Tweet Activity Dashboard (TAD) can show you details of how many times people have….? (Select all that apply)

  • Seen
  • Retweeted
  • Liked
  • Called
  • Replied

You can refine your data views by using _________

  • Reach
  • Filters
  • Metrics
  • Creatives

Which of these is NOT a benefit of using the Tweet Composer?

  • Simple Media Upload
  • Preview
  • Complex to use
  • Media Upload how-to

Where can you upload media? (select two)

  • Media Library
  • Tweet Composer
  • Analytics Tab
  • Events Manager

Which of these are refined audience targeting? (select all that apply)

  • Key Words
  • Interest
  • Events
  • Household Income

What are the main components of the marketing funnel? (select all that apply)

  • Awareness
  • Consideration
  • Conversion
  • Creation

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