Exam Name: Twitter Performance Fundamentals Badge
Exam URL: https://www.twitterflightschool.com/student/path/814184-performance-fundamentals-badge
Twitter Performance Fundamentals Badge Assessment Answers
What are the two options for verifying your website tag? (select two)
- Twitter verification assistant
- Browser verification
- Pixel helper extension
- Twitter verification tracker
Match the following attribution types to their correct definition.
- Last Touch Attribution
- First Touch Attribution
- Multi-Touch Attribution
- The last platform that impacts the user before they convert gets 100% of the credit
- The first platform that impacts the user gets 100% of the credit
- All platforms that impacted the user get a portion of the credit
Performance advertising on Twitter refers to digital ads that ask someone to:
- Vote for a specific candidate or support a political cause
- Start a live concert or musical performance
- Complete a specific call to action, like Buy Now or Install
- Change an attitude, like Cheer up
Where would you see an option to break out conversions by conversion event name?
- In the Campaign Details section of the Campaign Creator
- In the Campaigns tab in Ads Manager
- When creating a downloadable .csv report in Ads Manager
- At the bottom of the Ads Manager dashboard
Creating several conversion events of the same conversion type can lead to:
- increased engagement with your Promoted Ads
- duplicated data in your Twitter Ads dashboard
- decreased overall spend
- exhausting your daily budget maximum
- True
- False
Why is measurement such a critical component of performance advertising?
- Performance advertisers rely on measurement to determine their KPIs
- Measurement is not a critical component of performance advertising
- Performance advertisers tend to be more interested in data
- Performance advertisers need to be able to prove their campaign drives results
Twitter has a direct integration with which partner-provided measurement tool?
- DoubleClick Campaign Manager (DCM)
- Adobe Analytics
- Sizmek
- Google Analytics
Since 2012, the amount of time spent browsing the internet on a mobile device has increased by over
- 200%
- It has declined, not increased
- 50%
- 5000%
Twitter’s App Re-engagement ads focus on:
- reaching your existing users to help drive loyalty and engagement
- new user acquisitions
- sending promotional messages via DMs
- driving awareness through video-based content
_______________ refers to when someone on Twitter sees your Promoted Tweet and does not engage with it, but later visits your website and converts.
- Website click attribution
- Post-engagement attribution
- Post-view attribution
- Download attribution
_______________ is a single code snippet placed across your entire website to track multiple site actions or conversions.
- A multiple site actions tag
- A universal website tag
- Multiple site actions tag
- A single snippet website tag
Most advertisers give click-through attribution credit; only some of them give:
- View-through attribution credit
- Adjacency reporting
- Cost Per App Click analysis
- Time-of-day attribution credit
- Twitter Click ID
- Twitter Tracking Pixel
- Conversion optimization
- Website tags
When verifying a website tag in Twitter Ads Manager, what are the three possible statuses you might encounter? (select all that apply)
- Unverified
- Dormant
- Verified
- Tracking
- Mobile App Promotion Tags
- Single Website (Event) Tag
- Universal Website Tag
- Optimized Website Tags
What are the website actions you can track using conversion tracking?
- App installs, video views, downloads, and search results
- Bounce rate, site visits, and sign ups
- Site visits, purchases, downloads, sign ups, and custom actions
- Website clicks, purchases, bounce rate, and custom actions
Setting up mobile app conversion tracking with one of our partners allows you to: (select all that apply)
- See deeper insights and trends around lifetime value and performance metrics.
- Measure and compare the impact of your spending across all your marketing channels.
- Collect location data and other identifying information from your audience.
- Identify each step of your funnel and drive re-engagement through targeted re-marketing campaigns.
What percentage of people on Twitter have made a mobile purchase within the last month?
- 64%
- 25%
- 30%
- 50%
App measurement is typically done via:
- A viewability measurement service
- A pixel within the app itself
- ClickID
- A tracking software development kit (SDK)
- False
- True
What is an App Install Ad?
- an ad that runs on third-party services to help drive installs of your mobile app
- a Promoted Twitter Ad that allows you to reach audiences who are most likely to download your app
- a new kind of video ad from Twitter
- an ad that displays across the iOS and Google Play stores
App Re-engagement campaigns help you: (select all that apply)
- Drive loyalty
- Increase usage
- Sell in-app purchases
- Get ahead of the app deletion phenomenon
Using a ___________ enables you to track user conversions and tie them back to ad campaigns on Twitter.
- Google Analytics Code Snippet
- Cookie-enabled website
- Twitter Tracking Pixel
- Conversion Tag
- Twitter Audience Platform
- Twitter Managed App Inventory
- Twitter App Platform
- Twitter iOS Gallery
For Website clicks campaigns, better performance is seen when the __________ is used for targeting.
- Audience Creator Tool
- Website Activity Custom Audience
- Mobile Audience Manager
- Custom Tailored Audience
________ collect, organize, and standardize app data to deliver a uniform assessment of campaign performance metrics.
- Mobile Measurement Providers (MMP)
- Mindshare Analysts (MA)
- The Metrics Institute (TMI)
- Most Accurate Providers (MAP)
To set up a Mobile App Promotion campaign, you will need to:
- Enable the Twitter Pixel within your app
- Add your application to your Twitter Ads account
- Have at least 500 active users on your app
- Have a five-star rating on the iOS App Store
On average, how many people abandon an app after just one session?
- 1 in 20
- 1 in 10
- 1 in 50
- 1 in 5
What is Marketing Mix Modeling?
- A way to track how many ad formats you’re using regularly on Twitter
- A statistical analysis on sales and advertising spend data
- A cross-platform ad creative tool
- An overview of time dedicated to advertisement
When an advertiser has different measurement sources, each with slightly different definitions for attributing actions to advertising, the result can be:
- Measurement discrepancies
- Measurement adjacencies
- Higher reach
- Lower reach
What bidding strategy do Website Clicks campaigns use?
- CPC – Cost Per Click
- ROAS – Return on Ad Spend
- LTV – Lifetime Value
- CPAC – Cost Per App Click
When setting up your Website Clicks campaign in Ads Manager, which Ad Group goal is recommended?
- Video views
- Website conversions
- Link clicks
- App installs
Performance advertisers care about:
- Building awareness for a new product or service.
- Increasing their following on Twitter.
- Driving performance at scale and being able to measure the results.
- Driving increased video views and click-through rates.
A _______________ is created when the Twitter website tag has collected over 100 IDs of visitors from Twitter users.
- Custom Tailored Audience
- Website Activity Audience
- Twitter Website Tag
- Twitter Click ID
What are the three bidding options available when creating a Website Clicks campaign in Ads Manager? (select three)
- Optimized action bidding
- Target Cost
- Maximum bid
- Automatic bid
What should you do if your conversion events aren’t showing as tracking?
- Nothing. Conversion events should not show as tracking
- Make sure you’ve correctly set up your mobile conversion tracking events in your MACT partner dashboard
- Wait 3-5 days for the conversion events to finish syncing
- Contact Twitter customer service
What are the two ways you can buy an App Installs campaign on Twitter? (select two)
- Optimized Action Bidding (OAB)
- Cost per Download (CPD)
- Cost per App Click (CPAC)
- Return on Ad Spend (ROAS)
Where can people see your performance ad campaigns on Twitter? (select all that apply)
- on partner apps via TAP
- at the top of their DMs
- on their home timeline
- at the top of relevant search pages
What percentage of people access Twitter via mobile?
- 33%
- 25%
- 88%
- 50%
App Re-engagement campaigns target your ________ to drive even more conversions and loyalty.
- Newsletter subscribers
- Potential users
- Existing users
- Previous users
There are two main ways performance advertisers measure on Twitter: (select two)
- Twitter Website Tag
- Mobile IEM
- Server-to-server integration with DCM
- Twitter website tag
The allowable period between when someone viewed or clicked your ad and took action is called the:
- Download Period
- View-Click-View-Buy Window
- User Action Window
- Attribution Window
The Twitter Ads system completes conversion attribution on your conversions based on:
- A standard attribution window timeframe
- How much you spend per app click
- How long it takes for you to get your first download
- The attribution window you set
Once you’ve set up a website tag, reporting for website conversion tracking is available in the _____________ within Twitter Ads Manager.
- Campaigns tab
- Media library
- Website tracker tab
- Tweet composer
What are Twitter’s current performance advertising solutions? (select all that apply)
- Website Click Campaigns
- App Install Campaigns
- App Re-engagement Campaigns
- Awareness Campaigns
When __________ bidding is selected, your campaign will auto-optimize your bids to achieve a daily average cost per link click that meets or beats your target.
- Automatic bid
- Optimal bid
- Maximum bid
- Target cost
In Twitter Ads Manager’s performance dashboard, what are the values listed in the results columns tied to?
- Your campaign flight duration
- Conversion tracking for websites allows you to track
- Your campaign objective
- How much money you’ve spent on your campaign
What is a post-engagement attribution window?
- A time window for determining whether or not the user is likely to uninstall your app
- A time window for crediting Twitter with conversions that happen after someone engages with your ads
- A time window for crediting Twitter with conversions that happen after someone views your ads
- A time window for crediting Twitter with conversions that happen after a certain time of day
Where can you locate the DCM server to server solution?
- In the Campaign Form, at the Ad Group level
- In the Campaign Editor, under DCM Options
- Within Analytics, under Tweet Activity
- Within Tools, under Ads editor
___________ allow you to further define your App Activity Custom Audience based on the frequency and recency of user actions.
- Twitter Custom Audiences
- Twitter Measurement Reports
- App Activity Combinations
- Promoted Video Ads
Which ad formats can be used in Twitter’s performance ad campaigns? (select all that apply)
- Image Ads
- Video Ads
- Text Ads
- Carousel Ads
_________ is critical to performance-focused advertisers because they need to prove their advertising drives results.
- In-App Purchases
- Cost Per App Click
- Measurement
- Platform Adjacency
For App Re-engagement campaigns, we recommend targeting:
- Only users with an iOS device
- As broadly as possible at first
- Only a select group of users
- Only users with an Android device
- True
- False
What does AMM stand for?
- App Measurement Management
- Advanced Mobile Measurement
- App Media Manager
- Advanced Maintenance Metrics
What are the two things you must do before creating an App Installs campaign? (select two)
- You need to set up your SKAd Network connection
- Your app must have at least a 4.0 rating on the app store
- You need to set up your MACT Partner
- You need to set up your iOS Tracking Pixel
What are the two types of attribution windows you can set for your campaign? (select two)
- Post-login
- Post-engagment
- Post-view
- Post-acquisition
_________ are clickable images or videos that drive users directly to your website.
- Twitter Video Ads
- Twitter Image Ads
- Website Click Ads
- App Install Ads
Conversion tracking for websites allows you to track:
- detailed information about someone’s location
- how long someone spent looking at your ad before taking action
- the actions someone takes after viewing or engaging with your ads on Twitter
- the amount of time someone spent searching for something on your website
When launching a new campaign, what is the period of time during which our systems try to find the best users for your ads? It typically lasts 3-5 days.
- User Acquisition Window
- The Learning Period
- There is no name for this period
- Attribution Window
For apps to collate, organize, and standardize their data and deliver uniform metrics, you must integrate with a ________________.
- MACT Partner
- Google Analytics Account
- iOS Tracking Pixel
- Performance advertisers need to be able to prove their campaign drives results
When you log into Twitter Ads Manager, what is the default view?
- The latest Tweets dashboard
- The performance dashboard
- The campaign creator
- Your Twitter timeline
_________ are created automatically when you link your app events with Twitter through your mobile measurement provider.
- Mobile tailored audiences
- App Install ads
- Twitter website tags
- Custom metrics in Ads Manager
All Twitter Badge Assessment Answers
