Twitter Launch and Connect Badge Assessment Answers (2024)

Exam Name: Twitter Launch and Connect Badge

Exam URL: https://www.twitterflightschool.com/student/path/782480-launch-and-connect-badge

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Twitter Launch and Connect Badge Assessment Answers

Where should you place your logo throughout your video creative?

• Top left corner
• Lower third
• You should not include your logo in video creative
• Top right corner

What is the minimum number of ad formats you should use to maximize your success?

• 2-3
• 3-5
• 1-2
• 5-10

What percentage of sales can be directly attributed to creative?

• 10%
• 47%
• 33%
• 20%

People on Twitter are often the first to try, buy, and…

• Send a DM asking for more information
• Download a new game
• Forget about your ad
• Share new experiences with others

What are the #ThreeSimpleRules for getting creative on Twitter? (select three)

• Keep it short & simple
• Use jump cuts and fast-changing visuals
• Create visual cues with clear logo placement and captions
• Include people & products in your videos

Which launch phase involves fine-tuning details at the campaign level, including identifying target audiences, creating copy, and determining the campaign’s duration?

• None of the launch phases involve these things
• Activation
• Creative
• Flighting

In general, how long should your Video Ads be on Twitter?

• 25-45 seconds
• 60-90 seconds
• 30-60 seconds
• 10-15 seconds

People on Twitter are… (select three)

• Results-driven
• Mostly on iOS devices
• Influential
• Receptive

What are the key themes of conversation?” is a question that helps define which of the following elements of a unique message’s construction?

• Target audience
• Topic of Connection
• Customized creative
• Brand story

To drive awareness for your launch campaign, your flighting should be at least ___________ long.

• 2-3 weeks
• 5-10 weeks
• 1-2 weeks
• 3-6 weeks

When you want to align with the topic, you can choose:

• Video Ads
• Trend Takeover+
• Timeline Takeover
• Trend Takeover

If you pre-produce assets based on what you know will happen and publish them when the moment unfolds so they “feel” real-time, you are creating:

• Realtime content
• Immersed content
• Planned content
• Anticipated content

Which of the following Twitter ad formats help you “go big on the reveal”? (select three)

• Timeline Takeover
• Trend Takeover
• Awareness campaigns
• Trend Takeover+

Which of the following actions could lead your connect campaigns to 2X more engagement, 35% higher view-through, and 3X more cost efficiency.

• Expand your campaign window
• Expand your target audience
• Use multiple campaigns
• Use customized creatives

Which of the following statements is correct about flighting strategy?

• You don’t need to understand the pulse of a conversation before joining it.
• It leads brands to build a phased approach to maximize impact pre / during / post-event.
• It does not take part in the peak of the conversation.
• It reinforces your connect campaign by extending the window after the peak.

A successful connect strategy contains (select three):

• Connect strategy
• Flighting strategy
• Messaging strategy
• Engaging strategy

The ways to connect on Twitter include (Select three):

• Events
• Occasions
• Topics
• Trends

How do Twitter’s takeover products help you achieve a successful launch?

• Takeover products allow you to upload longer videos to Twitter.
• Takeover products allow you to direct message your audience at scale.
• Takeover products help you achieve mass awareness on Launch day.
• Takeover products are Twitter’s most cost-effective ad solutions.

Holiday seasons, International Women’s Day, and Valentine’s Day are all examples of what type of connect opportunity?

• Events
• Occasions
• None of these are connect opportunities
• Trends

If you’re interested in significantly moving brand metrics, the length of your campaign should be…

• Longer
• Dependent on your budget
• Shorter
• Flight time does not impact brand metrics

To build cultural relevance for your brand, your messaging should be based on a combination of (select three):

• Topic of connection
• Brand story
• Customized creative
• Target audience

Launch Leaders use a phased approach to their flighting strategy, which includes…

• Tease, Reveal, and Reinforce
• Hype, Anticipate, and React
• Preview, Release, and Tech Support
• Launch Leaders do not use a phased approach.

What are the five types of launches we identify on Twitter?

• New projects, new branding, new copyrights, new features, and new hires
• New products, new brands, new messaging, new promotions, and new features
• New cars, new logos, new movies, new TV shows, and new sales
• New companies, new management, new features, new offers, and new messaging

What do we mean when we say “connect” on Twitter?

• Executing campaigns around global moments
• Communicating with key stakeholders and influencers
• Launching a new product that’s connected to a current trend
• Building relevance by being a part of the conversation

What percentage of a consumer’s purchase decision is driven by their perception of a brand’s cultural relevance?

• 5%
• 25%
• 7%
• 10%

What do we mean when we say “launch” on Twitter?

• Creating a new campaign to be released on a specific date
• Driving sales for a specific type of product
• Building awareness and interest in something new
• Announcing the event of a sale with a promoted Tweet

Launch Leaders invest heavily leading up to their launch, spending on average up to ___ % of their total budget between the Tease + Reveal stages.

• 5%
• 10%
• 40%
• 25%

Why is it essential for your brand to be culturally relevant? (select two)

• Cultural relevance is straightforward to obtain.
• Cultural relevance correlates better with brand metrics.
• Cultural relevance is a critical driver of the consumer’s purchase decision.
• Cultural relevance is every brand’s #1 objective.

What are the five types of launch categories on Twitter?

• Product, brand, features, message, promotion
• Videos, images, websites, apps, sales
• Paid media, video views, announcements, apps, websites
• Sales, services, announcements, products, promotions

______________ maximizes your success by serving content before, during, and after your launch day.

• A content strategy
• A data-driven flighting schedule
• An activation plan
• Creative developed by an award-winning team

Your goal for the reveal phase of your launch should be to…

• Achieve all of your KPIs in a single day
• Start conversations
• Drive mass awareness of your launch
• Increase your reach

Why are captions so important for your videos on Twitter?

• Including captions can lead to longer view rates.
• Captions aren’t that important on Twitter.
• If your video has captions, Twitter will show your ad to more people.
• Captions help identify the music you’re using in your videos.

Which ad format allows you to connect your content with over 200 brand-safe publishers?

• Amplify Sponsorship
• Trend Takeover
• Timeline Takeover
• Amplify Pre-roll

True or False. Brands that invest early in building shareable content for their audiences tend to hit their Launch KPIs more often than those that don’t.

• False
• True

What are the three phases of the connect flighting strategy? (select three)

• Hype
• React
• Participate
• Announce

How many ad formats should you use to increase the probability of having a successful connect campaign?

• As many as you can
• Only 1
• 2-3
• More than 3

When you want to be at the front and center of the topic, you can use:

• Poll
• Video ads for Website Clicks
• Timeline Takeover
• Video ads with Conversation Buttons

Working from home, mindfulness, and activism are examples of which type of connect opportunity?

• Trends
• None of these are connect opportunities
• Events
• Occasions

If you’re launching a new brand on Twitter, which metrics should you measure to judge your success? (select three)

• Intent
• Consideration
• Recall
• Awareness

What did Bain identify as a significant differentiator for brands that had successful launch campaigns?

• Their use of Twitter as part of their launch strategy
• The industry the brand operates within
• Their overall budget
• Their use of cutting-edge creative

Brands that hit their launch KPIs are ____ more likely to launch on Twitter.

• 1.1X
• 2X
• 2.3X
• not

What percentage of marketers report missing their launch KPIs?

• 15%
• 20%
• 85%
• 50%

What’s the advantage of running a connect campaign on Twitter rather than on other platforms?

• People on Twitter spend more time scrolling, so your ads are more likely to be seen.
• People come to Twitter to connect with what’s happening, which makes them more leaned in and receptive to your ads.
• Twitter ads are less intrusive.
• People on Twitter are more interested in ads.

On launch day you should…

• Send DMs to your community
• Go big on the reveal to maximize awareness
• Tweet at least 2-3 times
• Create an email newsletter campaign

Social video content should be designed for…

• The fastest download speed
• Viewing on a large-screen TV
• A sound-off environment
• Use across all social platforms

True or False: When choosing the best formats for your KPI, Video Ads with Conversation Buttons work best to build campaign awareness, message association, and intent.

• True
• False

________ is a premium, single-day, “mass awareness” ad package of Twitter’s most valuable video impressions.

• Trend Takeover
• Timeline Takeover
• Trend Takeover+
• Amplify Pre-roll Ads

Why do people come to Twitter?

• Because they want to buy something.
• To stay up-to-date on the topics they care about and talk to others who share their interests.
• To create friendships with the brands they follow.
• To engage with companies via DMs.

Award shows, music festivals, and sporting events are all examples of which type of connect opportunity?

• Events
• None of these are connect opportunities
• Trends
• Occasions

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All Twitter Badge Assessment Answers

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