Models of Communication
Models of Communication: AIDA, Levidge and Steiner, Hierarchy of Effects, Innovation-adoption, Information Processing Model
Marketing
Models of Communication: AIDA, Levidge and Steiner, Hierarchy of Effects, Innovation-adoption, Information Processing Model
Advertising is a paid form of communication in which the sponsor or the brand owner has made payments to the media to carry the message through their set of media vehicles.
Personal selling is a promotional method in which one party (e.g. salesperson) uses skills and techniques for building personal relationships with another party is personal selling, here both parties obtain value.
3 Types of Sales Promotion: Sales Promotions Directed at Consumers, Trade Partners, Sales Force
Sales promotion is a marketing discipline that utilizes a variety of incentives techniques to structure sales related programs targeted to consumers/trade/ and or sales level, that generate a specific measurable action or response for a product/ service.
Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception.
Majorly there are four methods for pricing determination strategies: 1. Cost based pricing 2. Break-Even Concept 3. Demand based pricing 4. Pricing related to the market.
New product development process plays a crucial role in deciding the future of the organisation.
Demand forecasting is an attempt to estimate the future level of demand on the basis of past as well as present knowledge and experience, to avoid both under production and overproduction.