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Marketing

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Why Blogging is Essential in the Age of Social Media

  • Post last modified:3 July 2024
  • Post category:Marketing Essentials
  • Reading time:6 mins read

With the rise of social media marketing and advertising, it can be easy to dismiss the importance of blogging in the online space. However, with Search Engine Optimisation (SEO) now…

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Tips for Becoming a Top Digital Marketer

  • Post last modified:6 March 2024
  • Post category:Marketing Essentials
  • Reading time:8 mins read

Digital marketing is the primary way that companies connect with their audiences and customers today, build relationships, and garner trust. Those who can navigate this internet-driven landscape can create lasting…

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What is Marketing Communication? Process, Tools, Elements

  • Post last modified:9 June 2023
  • Post category:Marketing Essentials/Marketing Management
  • Reading time:18 mins read

Marketing communications are messages and related media used to communicate with a market. Marketing communications are the promotion part of the marketing mix or the four Ps: price, place, promotion, and product.

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What is Marketing Control? Process, Objectives, Techniques

  • Post last modified:9 June 2023
  • Post category:Marketing Management/Marketing Essentials
  • Reading time:19 mins read

Marketing control is the process of monitoring the proposed plans as they proceed and adjust where necessary.

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Agricultural Cooperative Marketing

  • Post last modified:9 June 2023
  • Post category:Marketing Essentials/Marketing Management
  • Reading time:15 mins read

Agricultural Cooperative Marketing An agricultural Co-operative Marketing, is also known as farmers cooperative. A cooperative where farmers pool their resources in certain areas of activity. Agricultural co-operatives are forms of…

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What is Electronic commerce (E-commerce)?

  • Post last modified:9 June 2023
  • Post category:Marketing Management/Marketing Essentials
  • Reading time:21 mins read

Electronic commerce or e-commerce (sometimes written as eCommerce) is defined as the actual buying and selling of goods or services electronically online.

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What is Green Marketing? Definition, Challenges, Importance

  • Post last modified:9 June 2023
  • Post category:Marketing Management/Marketing Essentials
  • Reading time:23 mins read

What is Green Marketing? Green marketing can be defined as, “All activities designed to generate and facilitate any exchange intended to satisfy human needs or wants such that satisfying of…

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Techniques of Sales Promotion

  • Post last modified:9 June 2023
  • Post category:Marketing Essentials/Marketing Management
  • Reading time:22 mins read

Sales promotion techniques are known as promotion tools and the mode of their application is known as sales programme. These tools and programmes are divided under three heads.

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Consumer Behaviour Models

  • Post last modified:10 August 2023
  • Post category:Marketing Essentials/Consumer Behaviour/Marketing Management
  • Reading time:28 mins read

Consumer Behaviour Models: Howard–Sheth Model, Nicosia Model, Learning Model, Economic Model, Psycho-analytical Model, Sociological Model.

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DAGMAR Approach

  • Post last modified:9 June 2023
  • Post category:Marketing Management/Marketing Essentials
  • Reading time:16 mins read

DAGMAR (Defining Advertising Goals for Measured Advertising Results) is a model, involve 52 task for advertising task for setting advertising objectives and measuring the result of an ad campaign.

Continue ReadingDAGMAR Approach
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