Why Blogging is Essential in the Age of Social Media
With the rise of social media marketing and advertising, it can be easy to dismiss the importance of blogging in the online space. However, with Search Engine Optimisation (SEO) now…
Tips for Becoming a Top Digital Marketer
Digital marketing is the primary way that companies connect with their audiences and customers today, build relationships, and garner trust. Those who can navigate this internet-driven landscape can create lasting…
What is Marketing Communication? Process, Tools, Elements
Marketing communications are messages and related media used to communicate with a market. Marketing communications are the promotion part of the marketing mix or the four Ps: price, place, promotion, and product.
What is Marketing Control? Process, Objectives, Techniques
Marketing control is the process of monitoring the proposed plans as they proceed and adjust where necessary.
Agricultural Cooperative Marketing
Agricultural Cooperative Marketing An agricultural Co-operative Marketing, is also known as farmers cooperative. A cooperative where farmers pool their resources in certain areas of activity. Agricultural co-operatives are forms of…
What is Electronic commerce (E-commerce)?
Electronic commerce or e-commerce (sometimes written as eCommerce) is defined as the actual buying and selling of goods or services electronically online.
What is Green Marketing? Definition, Challenges, Importance
What is Green Marketing? Green marketing can be defined as, “All activities designed to generate and facilitate any exchange intended to satisfy human needs or wants such that satisfying of…
Techniques of Sales Promotion
Sales promotion techniques are known as promotion tools and the mode of their application is known as sales programme. These tools and programmes are divided under three heads.
Consumer Behaviour Models
Consumer Behaviour Models: Howard–Sheth Model, Nicosia Model, Learning Model, Economic Model, Psycho-analytical Model, Sociological Model.
DAGMAR Approach
DAGMAR (Defining Advertising Goals for Measured Advertising Results) is a model, involve 52 task for advertising task for setting advertising objectives and measuring the result of an ad campaign.