CRM Measurement: Customer Equity and Customer Lifetime Value
What is Customer Equity? Customer equity as a result of customer relationship management (CRM). Customer equity is defined as the sum of the discounted lifetime values of all of the…
Author: Geektonight Team
What is Customer Equity? Customer equity as a result of customer relationship management (CRM). Customer equity is defined as the sum of the discounted lifetime values of all of the…
CRM Strategy Cycle Traditional marketing worldwide practice can result in nuancing revenues and maximising profits, but spending customer space, while it may be a suitable approach at times, will not…
What is CRM Strategy? A CRM strategy is a game plan for improving the interaction between the customers and the sales, marketing, and customer support departments. The term “customer relationship…
What is Data Reporting in CRM? Data reporting in Customer Relationship Management (CRM) refers to the process of collecting, analyzing, and presenting data related to customer interactions and activities within…
CRM analytics are data that show how well an organisation performs in terms of sales and customer service operations. CRM analytics also provides information about customers that companies may utilise…
The rapid growth of the senior population across the globe brings to the forefront the necessity of understanding and effectively addressing the unique challenges they face. As per the World…
Planning Information Quality As with handling raw materials, solid planning and a lot of hard work is required for managing the quality of the customer data asset, companies rely on…
CRM software integrates data from multiple departments across the firm to provide a single, up-to-date image of each individual customer. So that personnel who have direct contact with customers in…
CRM data management can be defined as the process of organising and analysing enormous amount of information about a company’s present customers and prospects in order to develop the most…
Businesses can benefit from understanding the value chain model of CRM, which is a model that provides insights into how to design and implement CRM strategies. Francis Buttle created value…