Organisations have different ways in which they can approach sales budgeting. In this section, we will discuss the most commonly used methods of sales budgeting. Methods of Sales Budgeting Affordability…

Purpose of Sales Budgeting The purpose of sales budgeting is to plan and coordinate various sales-related activities and to ensure they are effectively controlled and monitored. Planning Sales budgeting allows…

What is Sales Forecasting? Sales forecasting is the process of predicting future sales performance based on historical data, market trends, and other relevant factors. It is an essential activity for…

What is Sales Forecasting? Sales forecasting is the process of estimating future sales volumes, revenue, and profitability for a particular product, service, or business. It involves analyzing historical sales data,…

Theories of personal selling are the conceptual frameworks that explain the principles, strategies, and techniques that salespeople use to sell products and services. Understanding different theories of personal selling can…

Sales management plays a critical role in deciding whether a business will be a success or a failure. Hence, a sales manager has a very important role in an organisation.…

Objectives of Sales Management Whilst some objectives are unique to each organisation, all organisations pursue objectives of profitability, sales volume, market share, growth, and corporate image. The management of the…