With the rise of social media marketing and advertising, it can be easy to dismiss the importance of blogging in the online space. However, with Search Engine Optimisation (SEO) now dominating the internet, blogging is more important than ever! Bogging is essentially the process of creating written content that is posted online.
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As such, blogging has become an essential tool in terms of posting optimised, keyword-rich content which can play a large role in influencing search engine results and directing online traffic. Creating quality blog content that is indexed and ranked highly by search engines also contributes to building a website’s authority on the internet. That website is then more likely to be chosen as a site for blogger outreach articles, which will be explained shortly. Just read on to learn more!
Driving Traffic to your Website: How Blogging Can Help
Blogging has become an important element of SEO and can be utilised to drive organic traffic to a website. Of course, once this traffic reaches your website, you will want to offer site visitors the best possible user experience (UX). The design, interactivity and navigability of your website are all important aspects of positive UX. For locally-based website UX expertise, it is recommended to engage the services of a digital agency that specialises in Melbourne web design to assist you with building a UX-optimised website.
But how exactly does blogging direct online traffic to a website? One way blogging can do this is through the creation and posting of guest outreach posts or articles. Also known as blogger outreach, these articles contain written content that is specifically created to include links to external sites.
These external sites are essentially promoted and referenced throughout the body of the article’s text, to direct readers to click through to and visit those sites. In that way, the referenced website’s search engine ranking is also heightened, as it becomes seen as a well-visited voice of authority that should be ranked highly. This is an effective method of SEO marketing that is being increasingly utilised in the online space.
Blogging Content Creation: Why it’s important
For some businesses, blogging can be seen as an extension of the brand’s online presence and voice. It also allows for a bigger space in which larger content can be posted when compared with social media platforms. Further, it can help to increase brand awareness. Also referred to as content marketing, strategic blogging techniques can be a very effective marketing tool for any online business.
Usually involving the creation and posting of blog posts and articles that are relevant to a particular business’s field of interest or expertise, they can help to increase a business’s online visibility and authority in that area. As such, the written content needs to be skilfully created, easy to read, and attractive to the reader. The copy that is produced must also be of good quality, and meet the criteria preferred by search engines.
How to Create Search-Engine Preferred Blog Content
According to Google, quality content is content that is helpful and reliable to the people searching for it. As such, it must include information that is relevant to that specific area of interest, and that provides valuable insights to the people that are seeking that information.
In a sense, the quality of the written copy can be self-assessed by the blog content writer themselves, with the guidance of certain parameters. For example, it can be said that quality content draws true and accurate information from reliable and trustworthy resources. It also references those resources throughout the copy as voices of authority on the subject matter. Further, the blog content provides value. As such, it is seen by online readers as a useful resource that provides them with the information they require.
Alternatively, it may just be an entertaining or interesting read – something online visitors would want to share with their friends! Lastly, formatting is important. For a blog post or article to be easy to read, it is recommended that it is formatted with headings and subheadings throughout. This helps to break up the text and make it easier to consume. Taking into consideration each of these elements will assist you with creating quality written blog content, and also encourage search engines to pick up and index your copy.
Far from being irrelevant in the age of social media, quality blog content goes a long way in the online space today. Importantly, blogging and content marketing can influence search engine rankings, help with SEO, and increase a business’s online visibility and brand awareness. Blogging also plays an important part in driving and directing online traffic, and in making certain websites appear as voices of authority in specific areas. Social media does not at all mean the end of blogging. If anything, blogging is now more important than ever before!
Marketing Management
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- What Is Market Segmentation?
- What Is Marketing Mix?
- Marketing Concept
- Marketing Management Process
- What Is Marketing Environment?
- What Is Consumer Behaviour?
- Business Buyer Behaviour
- Demand Forecasting
- 7 Stages Of New Product Development
- Methods Of Pricing
- What Is Public Relations?
- What Is Marketing Management?
- What Is Sales Promotion?
- Types Of Sales Promotion
- Techniques Of Sales Promotion
- What Is Personal Selling?
- What Is Advertising?
- Market Entry Strategy
- What Is Marketing Planning?
- Segmentation Targeting And Positioning
- Brand Building Process
- Kotler Five Product Level Model
- Classification Of Products
- Types Of Logistics
- What Is Consumer Research?
- What Is DAGMAR?
- Consumer Behaviour Models
- What Is Green Marketing?
- What Is Electronic Commerce?
- Agricultural Cooperative Marketing
- What Is Marketing Control?
- What Is Marketing Communication?
- What Is Pricing?
- Models Of Communication
Sales Management
- What is Sales Management?
- Objectives of Sales Management
- Responsibilities and Skills of Sales Manager
- Theories of Personal Selling
- What is Sales Forecasting?
- Methods of Sales Forecasting
- Purpose of Sales Budgeting
- Methods of Sales Budgeting
- Types of Sales Budgeting
- Sales Budgeting Process
- What is Sales Quotas?
- What is Selling by Objectives (SBO)?
- What is Sales Organisation?
- Types of Sales Force Structure
- Recruiting and Selecting Sales Personnel
- Training and Development of Salesforce
- Compensating the Sales Force
- Time and Territory Management
- What Is Logistics?
- What Is Logistics System?
- Technologies in Logistics
- What Is Distribution Management?
- What Is Marketing Intermediaries?
- Conventional Distribution System
- Functions of Distribution Channels
- What is Channel Design?
- Types of Wholesalers and Retailers
- What is Vertical Marketing Systems?
Marketing Essentials
- What is Marketing?
- What is A BCG Matrix?
- 5 M'S Of Advertising
- What is Direct Marketing?
- Marketing Mix For Services
- What Market Intelligence System?
- What is Trade Union?
- What Is International Marketing?
- World Trade Organization (WTO)
- What is International Marketing Research?
- What is Exporting?
- What is Licensing?
- What is Franchising?
- What is Joint Venture?
- What is Turnkey Projects?
- What is Management Contracts?
- What is Foreign Direct Investment?
- Factors That Influence Entry Mode Choice In Foreign Markets
- What is Price Escalations?
- What is Transfer Pricing?
- Integrated Marketing Communication (IMC)
- What is Promotion Mix?
- Factors Affecting Promotion Mix
- Functions & Role Of Advertising
- What is Database Marketing?
- What is Advertising Budget?
- What is Advertising Agency?
- What is Market Intelligence?
- What is Industrial Marketing?
- What is Customer Value
Consumer Behaviour
- What is Consumer Behaviour?
- What Is Personality?
- What Is Perception?
- What Is Learning?
- What Is Attitude?
- What Is Motivation?
- Segmentation Targeting And Positioning
- What Is Consumer Research?
- Consumer Imagery
- Consumer Attitude Formation
- What Is Culture?
- Consumer Decision Making Process
- Consumer Behaviour Models
- Applications of Consumer Behaviour in Marketing
- Motivational Research
- Theoretical Approaches to Study of Consumer Behaviour
- Consumer Involvement
- Consumer Lifestyle
- Theories of Personality
- Outlet Selection
- Organizational Buying Behaviour
- Reference Groups
- Consumer Protection Act, 1986
- Diffusion of Innovation
- Opinion Leaders
Business Communication
- What is Business Communication?
- What is Communication?
- Types of Communication
- 7 C of Communication
- Barriers To Business Communication
- Oral Communication
- Types Of Non Verbal Communication
- What is Written Communication?
- What are Soft Skills?
- Interpersonal vs Intrapersonal communication
- Barriers to Communication
- Importance of Communication Skills
- Listening in Communication
- Causes of Miscommunication
- What is Johari Window?
- What is Presentation?
- Communication Styles
- Channels of Communication
- Hofstede’s Dimensions of Cultural Differences and Benett’s Stages of Intercultural Sensitivity
- Organisational Communication
- Horizontal Communication
- Grapevine Communication
- Downward Communication
- Verbal Communication Skills
- Upward Communication
- Flow of Communication
- What is Emotional Intelligence?
- What is Public Speaking?
- Upward vs Downward Communication
- Internal vs External Communication
- What is Group Discussion?
- What is Interview?
- What is Negotiation?
- What is Digital Communication?
- What is Letter Writing?
- Resume and Covering Letter
- What is Report Writing?
- What is Business Meeting?
- What is Public Relations?
Business Law
- What is Business Law?
- Indian Contract Act 1872
- Essential Elements of a Valid Contract
- Types of Contract
- What is Discharge of Contract?
- Performance of Contract
- Sales of Goods Act 1930
- Goods & Price: Contract of Sale
- Conditions and Warranties
- Doctrine of Caveat Emptor
- Transfer of Property
- Rights of Unpaid Seller
- Negotiable Instruments Act 1881
- Types of Negotiable Instruments
- Types of Endorsement
- What is Promissory Note?
- What is Cheque?
- What is Crossing of Cheque?
- What is Bill of Exchange?
- What is Offer?
- Limited Liability Partnership Act 2008
- Memorandum of Association
- Articles of Association
- What is Director?
- Trade Unions Act, 1926
- Industrial Disputes Act 1947
- Employee State Insurance Act 1948
- Payment of Wages Act 1936
- Payment of Bonus Act 1965
- Labour Law in India
Brand Management