Lifestyle segmentation is a method of categorising target audiences based on their way of life, which includes activities such as healthy eating, staying active, and participating in sports and other…

Which customers should companies cultivate and expand a business with? Companies do not have to give up earnings in order to achieve growth. Companies can have it both ways. Marketing,…

As a CRM system, it relies heavily on technology to manage your connections with customers and leads. You can increase your business relationships and profitability by using a CRM solution…

Using technology-enhanced customer contact, CRM is used to form appropriate marketing offerings that are aimed to nurture ongoing connections with particular customers within an organisation’s target market. Neither a product…