LinkedIn Search Engine Optimization Skill Quiz Answers [2021]

  • Post last modified:7 October 2021
  • Reading time:10 mins read

Table of Contents

Using tracking code, Google Analytics can report on data from which systems?

  • E-commerce platforms
  • Mobile Applications 
  • Online point-of-sales systems 
  • Systems not connected to the Internet

When developing a backlink strategy, what approach would be most beneficial?

  • Guest post the article to as many sites as possible
  • Create an infographics and share it with relevant bloggers
  • Create diverse and unnatural links
  • Distribute links in comment sections of websites

What is a key reason the URL domain.com/apparel/jackets is preferable to the URL domain.com/p=141?

  • It is longer
  • It is not preferable
  • It uses structured markup
  • It is readable to a human

Which HTTP response status code would indicate a page has been moved permanently?

  • 410
  • 302
  • 200
  • 301

You notice a website is serving HTML to a Search Engine than to a human user. What is this an example of?

  • Spam injection
  • Cloaking
  • Sneaky Redirect
  • Splicing

What would significantly improve Google’s ability to a non-YouTube video in its Search Results?

  • Provide a 150 x 80 pixel thumbnail image
  • Add Schema.org VideoObject
  • Convert .mp4 videos to .mov
  • Embed video objects with JavaScript conditionals

Google primarily determines indexing and ranking by crawling which version of a page?

  • Responsive version
  • Submitted version
  • Mobile version
  • Desktop version

You want to identify which US state has the most search interest for a particular keyword. What tool would help you determine this?

  • Google Analytics
  • Google Keyword Planner
  • Google Search Console
  • Google Trends

You want to block crawlers from accessing your entire website. What robots.txt entry would you use?

  • markdown User-agent: Allbots Disallow: \* “` ““
  • markdown User-agent: / Disallow: \* “` ““
  • markdown User-agent: / Disallow: “` ““
  • markdown User-agent: \* Disallow: / “` ““

Which results is most likely if you use an interstitial pop-up that requires a user to take action before you load the content of the page?

  • Both the pop-up and the content of the page will be indexed
  • The pop-up will be indexed instead of the desired body content
  • An interstitial pop-up is treated the same as a soft 404
  • The pop-up will be ignored, and the content of the page will be indexed correctly

You notice a particular product in an e-commerce storefront is no longer indexed despite no technical issues. What is a likely reason for this?

  • No title or meta description tags were provided
  • The Keywords is too competitive
  • Robots.txt is configured to allow access
  • The product is out of stock

Which approach is not advisable to Geo-targeting your website?

  • Using a gTLD with subdomain
  • using URL parameters
  • Using a ccTLD
  • Using a gTLD with a subdirectory

You have been asked to help a big e-commerce brand optimize their website for search engines. They currently have thousands of products listed on their website. What is your most appropriate first step?

  • Recommend that they add more products
  • WOrd on compressing image files
  • 302 redirect all product pages to URL that contains target keywords
  • 302 redirect all product ages to a URL that contains target keywords
  • Register the business with a Google My Business account.

What Does The Term “Sandbox” Mean In SEO?

  • The Box With Paid Ads That Appear When You Perform A Search.
  • This Is Where Sites Are Kept Till They Get Mature Enough To Be Included In The Top Rankings For A Particular Keyword
  • A Special Category Of Sites That Are Listed In Kid-safe Searches
  • The First 10 Search Results For A Particular Keyword.

What Is Anchor Text?

  • It Is The Main Body Of Text On A Particular Web Page
  • It Is The Text Within The Left Or Top Panel Of A Web Page
  • It Is The Visible Text That Is Hyper Linked To Another Page
  • It Is The Most Prominent Text On The Page That The Search Engines Use To Assign A Title To The Page

Which Google search query should be used to return only PDF documents that reference Microsoft?

  • Microsoft + .pdf
  • “Microsoft” + “pdf”
  • Microsoft AND “pdf”
  • Microsoft filetype:pdf

Which link is not crawlable?

  • <a href=”http://domain.com”>
  • <a onclick=”newwin(‘domain.com’)”>
  • <a href=”http://domain.com” class=”blue”>
  • <a href=”../category-2/page”>

Which choice represents the best header structure?

  • markdown H1: How to Bak Bagels H2: Ingredients H3: Dry Ingredients H4: Wet Ingredients H2: Instructions H6: Reviews “` ““
  • markdown H1: How to Bak Bagels H1: Ingredients H1: Dry Ingredients H1: Wet Ingredients H1: Instructions H2: Reviews “` ““
  • markdown H1: How to Bak Bagels H2: Ingredients H3: Dry Ingredients H3: Wet Ingredients H2: Instructions H2: Reviews “` ““
  • markdown H1: How to Bak Bagels H2: Ingredients H4: Dry Ingredients H5: Wet Ingredients H6: Instructions H1: Reviews “` ““

All byline dates articles are suddenly no longer visible on a website’s listing within Google Search. Assuming no changes have been made to the site programming or content, what is the most likely cause?

  • The site has been delisted from Google Search
  • The site kept updating the date to make the content appear fresh, without changing the content.
  • The articles have aged more than 365 days without any significant updates to the content or the site.
  • A Google New sitemap was not provided within 30 days of setting up a Publisher Center account

All bylone dates for articles are suddenly no longer visible on a website’s listing within Google Search. Assuming no changes have been made to the site programming or content, what is the most likely cause?

  • The site has been delisted from Google Search
  • A Google News sitemap was not provided within 30 days of setting up a publisher center account
  • The site kept updating the dates to make the content appear fres, without changing
  • The articles have aged more than 365 days without any significant updates to the content or the site

When creating accessible video content, what should you consider including?

  • transcript
  • thumbnail
  • Flash Player
  • event tracking

You are optimizing a website that sells supplies for banking donuts. Which approach is most appropriate to drive more organic traffic?

  • Buy donutbakingsupplies.com and 301 redirect to your website
  • Add the keyword “donut supplies” to every page.
  • Create a new blog with high-quality donut recipes
  • Join a link farm to rapidly build inbounnd links.

Why is it important to be mindful of outbound follow links?

  • There is a limit to how many links you can create.
  • all of these answers
  • Any follow links reduce your PageRank by 1.
  • Your site’s reputation is tied to the sites you link to.

Which statement is true about JSON-LD?

  • It has no relation to JSON.
  • It is the only structured data format available.
  • It is considered the most complicated approach to adding structured data.
  • It is Google’s preferred structured data format.

What is a key reason why duplicate content might cause an issue with ranking?

  • It creates an inability to use canonical URLs, which dramatically reduces crawl effectiveness,
  • It requires using a 302 redirect, which dilutes PageRank.
  • It triggers an immediate manual action penalty, which delists an entire domain until the duplicate content is removed.
  • It makes it difficult for a search engine to determine the original and authoritative content source.

What attribute would you use to describe the content of an image?

  • tabindex
  • longdesc
  • src
  • alt

You are researching keywords for a client and creating list for an optimization plan. Which is not a recommended method of creating keyword lists?

  • synonyms and related words
  • queries about benefits, features, problems
  • how-to and question-based queries
  • focusing on only high-volume, high-popularity words

You want to get a rough idea of how many searches per month a particular search term gets. Which tool do you use?

  • Google Keyword Planner
  • Google Tag Manager
  • Google Search Console
  • Google Suggest

Changing the title tag and/or meta description will have a measurable impact on your __.

  • RSS
  • CTR
  • PPC
  • LSI

How do keywords change as people progress through the buying cycle?

  • They move from simple to more comples as searchers gather more information and then refine their choices.
  • The stay simple, as searchers try to use as few words as possible.
  • The keywords do not change much at all.
  • They move from complex to simple, as searchers find answers to their questions.

Which technique is an example of black hat SEO?

  • cloaking
  • keyword research
  • useful content
  • on-page optimization

A local accountant wants to start attracting more business directly from Google organic search. What is the best piece of advice to give to her?

  • Use the pharse “local accountant” as a keyword to focus her website on.
  • Focus on short-tail keywords.
  • Register her business with a Google My Business account.
  • Leave a link to her website in the blog comments of popular accounting websites.

What is the anchor text in this code sample?

  • Blue Gloves
  • href
  • catalog/
  • gloves.html

__ analysis allows you to review requests made to your web server to identify insights such as how ofter a crawler arrives, what pages have 404 errors, and most crawled pages

  • Log file
  • HTTP/2
  • Cron job
  • Resource packet

Which page title references content that is evergreen

  • Mega List of Teams Going to the Olympics
  • Complete Coverage of Microsoft’s Latest Announcement
  • The Future of SEO in 2020
  • How to Reheat Pizza

You load a page and start reading an article, and suddenly the content on the page moves. What metric is used to quantify this impact on user experience?

  • First Meaningful Paint (FMP)
  • Recalculated Style Timing (RST)
  • Latent Loading Signal (LLS)
  • Cumulative Layout Shift (CLS)

What is this code is an example of?

  • meta tag
  • HTTP response
  • XML sitemap
  • structured data

Which search query would be most difficult to determine search intent?

  • XBox live coupon
  • Microsoft Office 365
  • LinkedIn login
  • LAX airport directions

When you conduct a search, what are the bolded words within the search listing description?

  • suggested search terms
  • related search queries
  • keywords that match the search query
  • words with a tag assigned in their meta description

Which acronym is used to describe the page a user sees after submitting a search?

  • SERT (Search Engine Results Page)
  • INDX
  • PARS
  • SEM

Which statement is true regarding the use of social signals, such as LinkedIn shares, by Google in its ranking algorithm?

  • Google does not use social signals to determine rank
  • Social signals are identical to backlinks
  • Social signals are used to determine topic authority
  • Social signals proide a benefit only if they have structured data markup

A user clicks an internal link resulting in this redirect chain: http://domain.com -> https://domain.com -> https://domain.com/. In this example, what is being consumed unnecessarily?

  • redirect allotment
  • crawl budget
  • velocity scale
  • domain authority

You are planning for the development of an e-commerce website. Which approach will be more beneficial for rankings?

  • Optimize the front page of your website to drive traffic from all category search terms.
  • Optimize product category pages to drive traffic from individual category search terms.
  • Optimize all pages on the site for all category search terms.
  • Optimize product pages to drive traffic from individual category search terms.

You want to block crwlers from accessing your entire website. What robots.txt entry would you use?

  • User-agent: Allbots Disallow: * “` ““
  • User-agent: / Disallow: * “` ““
  • User-agent: * Disallow: “` ““
  • User-agent: * Disallow: / “` ““

What is the relationship of click depth to PageRank?

  • The deeper the click depth, the lower the PageRank
  • PageRank and click depth have no relation
  • The deeper the click depth, the higher the PageRank
  • Click depth and PageRank are equal

What is a popular technique for writing content with the goal of having it appear in a features snippet?

  • Write the question in a headline tag, and then answer it below in a format that matches the snippet type.
  • Use the features snippet schema and apply an object that matches the correct snippet type.
  • Google manually generates featured snippets, so there is no special technique.
  • Submit the content through Google Search Console, and tag it with the correct snippet type.

What is an example of a Google search result that can be found in position zero?

  • Google Ads result
  • featured snippet
  • autocomplete
  • related searches

Which approach is not advisable to geotargeting your website?

  • using a gTLD with a subdirectory
  • using URL parameters
  • using a gTLD with subdomain
  • using a ccTLD

What is a common best practice for handling search result pages on a blog’s built-in site search?

  • Set site research results to no-index.
  • Do not use site search.
  • Set site search to 404.
  • Add a canonical from the search result page to the home page

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