LinkedIn Google Analytics Skill Assessment Quiz Answers (2024)

The LinkedIn Skill Assessments feature allows you to demonstrate your knowledge of the skills you’ve added on your profile. Job posters on LinkedIn can also add Skill Assessments as part of the job application process. This allows job posters to more efficiently and accurately verify the crucial skills a candidate should have for a role.

The topics in the Google Analytics assessment include:

Functionality
Reports
Analysis
Interface
Configuration
Conversions
Configuration
Ecommerce
Views / Filters
Events

Question Format
Multiple Choice

Language
English

Table of Content

1 LinkedIn Google Analytics Skill Assessment Quiz Answers

LinkedIn Google Analytics Skill Assessment Quiz Answers

In the following URL, what channel grouping is traffic assigned to?

example.com/?utm_source=google&utm_medium=cpc&utm_campaign=315

Display
Google
Organic Search
Paid Search

If you want to evaluate if direct traffic delivered more traffic than organic search in August 2019, which report do you look at?

Audience > Behavior > Engagement
Realtime > Traffic Sources
Acquisition > All Traffic > Channels
Acquisition > All Traffic > Referrals

What is the relationship between an event and an event goal?

Nothing, an event is another name for event goal.
An event is captured per user; an event goal is captured per session.
An event goal must be created in order to track events.
An event is a user interaction; an event goal is triggered by a selected event.

A user downloads a white paper with event tracking once in a single session. Another user downloads the same white paper three times in a single session. How many unique events are counted?

one
three
two
four

What are the icons highlighted below used for?

to change the way the data table is displayed
to adjust the date range
to assign secondary dimensions
to compare data to previous periods

Which report would help you measure the value of your social media efforts?

Campaigns > Cost Analysis
Social > Conversions
Goals > Reverse Goal Path
Goals > Smart Goals

What is an example of a metric?

City
Source/Medium
Browser
Pageviews

You want to verify that Google Analytics is working immediately after installation. Which report do you review?

Audience > Active Users
Acquisition > Overview
Realtime > Overview
Behavior > Behavior Flow

Which Chrome extension, developed by Google, would be valuable for identifying deployment issues with Google Analytics?

Click & Test
Google Keep
Express UTM
Google Analytics Debugger

You want to track example.com and other example.com using a single property. What must be set up?

cross domain tracking
Google Tag Manager
Include and Exclude filters
custom dimensions

If you posted a link offering 50% off a hat, but the link sent people to a page of sweaters, what impact would you most likely see?

a high page score
a low bounce rate
a high bounce rate
a low page score

To email a notification whenever a goal is completed, what do you configure?

scheduled emails
custom alerts
shared reports
shared assets

What must be configured in order for Google Analytics to capture data?

UTM parameters
Google Tag Manager
User1. ID feature
Analytics tracking code

What allows you to specify the steps your traffic is expected to take to reach your goal?

destination
funnel
visualization
value

If you wanted to evaluate how your site performs relative to other sites in your industry vertical, what reports do you use?

Benchmarking
Cohort Analysis
Network Referrals
Publisher Referrers

What is the hierarchy of a Google Analytics account?

Account > Property > Organization > Views
Organization > Account > Property > Views
Organization > Property > Account > Views
Account > Organization > Property > Views

What feature do you configure if you want to track transactions, order values, shopping cart behavior, and product performance?

campaigns
revenue
ecommerce
ROAS (Return On Ad Spend)

What is an example of data you cannot track in Google Analytics?

page speed score
return on advertising spend
precise user latitude/longitude data
time on site

If you create a new user at the property level, what does the user inherit access to?

all the views of that property
all the accounts in the organization
Nothing—each permission must be set manually.
all the properties in the account

Of the following segments, which represents the highest value audience?

users who converted
sessions with a >80% bounce rate
all multisession users
sessions with 0 goal completions

If you wanted to determine if a particular browser was resulting in a high bounce rate, what report could you look at?

Technology > Browser & OS
Site Speed > Page Timings
Mobile > Devices
Behavior > Engagement

You offer a downloadable music file called Sample Tone on your website. What is the best way to configure the components to track this event?

Hit: Download // Event: Sample Tone // Content: Music
Category: Music // Action: Download // Label: Sample Tone
Category: Download // Event: Music // Label: Sample Tone
Hit: Music // Event: Download //Content: Sample Tone

You want to classify people who join your newsletter with a custom dimension for “Newsletter Subscribers.” What is the appropriate scope to apply to this custom dimension?

User
Hit
Product
Session

You are viewing a report with Source/Medium as the primary dimension, but also want to include landing page data. What do you do?

Use a filter.
Create a new view.
This is not possible.
Use a secondary dimension.

If you are collecting campaign data, which report shows the results?

Acquisition > Campaigns > All Campaigns
Audience > Custom > Custom Variables
Conversions > Goals > Overview
Behavior > Events > Overview

If you wanted to verify Google Analytics was working immediately after installation, which report would you review?

Acquisition > Overview
Realtime > Overview
Behavior > Behavior Flow
Audience > Active Users

What does this represent inside of Google Analytics?

segment
report tab
data header
view

What is the relationship between an event and an event goal?

An event goal must be created in order to track events.
Nothing, an event is another name for event goal.
An event is captured per user; an event goal is captured per session.
An event is a user interaction; an event goal is triggered by a selected event.

When configuring the global site tag, where in the HTML should it be placed?

directly before the </head> tag
directly after the <head> tag
directly after the <body> tag
directly before the </body> tag

Refer to the two following URLs. How can you make this data more readable in Google Analytics by mapping the actual product names to the ID in the URL? …/shop/?ProductID=1234 …/shop/?ProductID=5678

Configure calculated metrics.
Use a custom import.
This functionality is not possible.
Create a search and replace filter.

What is this report an example of?

cohort analysis
funnel visualization
user flow
treemap

You already have Google Analytics set up on your website, but decide to add Google Tag Manager. What do you do with the existing Analytics tag?

Remove the tag.
Move the tag to just before </head>.
Keep the tag.
Move the tag to just before </body>.

How do you review the revenue and conversion rate between your traffic sources?

Create two segments, one for revenue and one for conversion rate, and then review Acquisition > All Traffic.
View Ecommerce > Overview and toggle Traffic Sources in the Explorer tab.
Create two segments, one for revenue and one for conversion rate, and then review Conversions > Ecommerce.
Go to All Traffic > Source Medium and set eCommerce in the Conversions menu.

Which calculated metric would return average events per user?

{{Total Events}} / {{Users}} Type: Float
{{Goals}} / {{Users}} Type: Percentage
{{Goals}} / {{Users}} Type: Float
{{Total Events}} / {{Users}} Type: Percentage

What report helps you understand how many days it takes from the time a user first visits to the time the user converts?

Assisted Conversions
Time Lag
Path Length
Shopping Behavior

What is a best practice after launching a major change to your home page?

Create a new filter.
Create an annotation.
Create a new view.
Create a new property.

You want to enable a destination goal for a URL that appends query string parameters with each submission—for example, /thanks?uid=123. Which match types would work?

equals to /thanks
begins with /thanks
equals to /thanks?uid=
regular expression /thanks[a z]

You notice a sudden and unexplained change in traffic. Where do you look to see if someone added a filter?

Admin > Views > View Settings
Admin > Account > Change History
Admin > Views > Annotations
Admin > Account > User Management

Your website has a logged in experience for users. What do you implement to track individual engagement across multiple sessions and multiple devices?

Client1. ID
User-ID
cross1. domain tracking
session unification

What are these examples of?

annotations
affinity categories
custom audiences
channels

Where can you check the status of your tracking code?

Admin > Tracking Info > Tracking Code
Customization > Settings > Tracking Code
Customization > Property > Tracking
Admin > Property Settings

What feature do you use to capture how many times a button was pressed?

action tracking
click handler
event tracking
goals

Which step in this funnel had the largest percentage of exits?

Billing and Shipping
Cart
There are no exits.
Payment

What can you use as the basis for remarketing within Google Ads?

dynamics
personas
audiences
tags

If you want to exclude traffic to your website from people on your company network, what do you create?

a filter to exclude traffic to the hostname
a segment to exclude traffic to the hostname
a segment to exclude traffic from IP addresses
a filter to exclude traffic from IP addresses

You are running Google Ads and want to automatically track ad performance within Google Analytics. What feature do you enable?

auto tagging
ad serving
advertising features
API link

What is an example of a property in Google Analytics?

account
website
graph
custom report

By default, if a URL is accessed in the browser once as /contact/ and once again as /CONTACT/, how does the data appear in Google Analytics?

two pageviews for /contact/
one pageview for /contact/ and one pageview for /CONTACT/
An error will be present, as a filter must be created to support this use case.
two pageviews for /CONTACT/

What is the hierarchy between sessions, users, and hits?

User > Session > Hit
Session > Hit > User
Session > User > Hit
User > Hit > Session

Which feature would allow you to navigate between multiple reports while comparing the data collected for visitors in Los Angeles to the data for visitors in London?

segments
filters
views
dimensions

Where could you analyze the conversion paths users followed across various marketing channels?

Conversions > Goals > Reverse Goal Path
Conversions > Goals > Funnel Visualization
Behavior > Behavior Flow
Conversions > Multi1. Channel Funnels

What does Google Analytics add to the first party cookie to differentiate new from returning visitors?

an HTTP request
a randomly generated client ID
a 1×1 tracking pixel
a SessionStorage object

It is September, and you want to evaluate the most popular page on your site for the month of August. What first steps would you take?

1. Set Date Range to Last 30 Days. 2. Visit Behavior > Site Content > All Pages.
1.Set Date Range to Last 30 Days. 2. Visit Behavior > Site Content > Content Drilldown.
1.Set Date Range to Last Month. 2. Visit Behavior > Site Content > Content Drilldown.
1. Set Date Range to Last Month. 2. Visit Behavior > Site Content > All Pages.

This report is sorted by bounce rate in ascending order. How do you view these results in order of importance instead?

Sort Type: Absolute Change
Toggle Comparison View
Sort Type: Weighted Sort
Use Table Filter

What channel receives attribution if no traffic source data is available?

(Other)
Direct
Referral
Organic Search

Which is an example of a micro goal?

signing up for an account after clicking an ad
playing a video before signing up
buying a product after reading an email
filling out a contact form after reading a social post

What parameter should you use if you were tracking different versions of an ad?

utm_campaign
utm_medium
utm_term
utm_content

The tracking ID contains a string that follows this format: UA XXXXXX Y. What does the Y refer to?

the property number
the account number
the view number
It is random.

If a user fills in a contact form and provides an email address, which report would contain that information?

Behavior > Events > Overview
Acquisition > Social > Form Submissions
Acquisition > Social > Users Flow
No report contains this information.

If you want to quickly see what days and times were most popular for visiting your site, what do you do?

Go to Home > Users by time of day (Widget)
Go to the report at Audience > Cohort Analysis and toggle By Day.
Go to Behavior > Engagement and toggle Hourly.
Create a pivot table by Hour on Site Content > All Pages.

If your site does not attribute transactions to the original source, but instead shows all transactions attributed to your payment processor (for example Stripe, PayPal, or Square), how do you remedy this issue?

Switch to Enhanced Ecommerce.
Use a search and replace filter.
Create a referral exclusion.
Add gtag.js to PayPal tags.

What do you use to compare three dimensions?

performance table
custom reports
Explorer panel
relational table

Is it possible to measure how far someone scrolls on a page using Google Analytics? If so, how?

yes, with a calculated metric
yes, by viewing in page analytics
yes, with event tracking
no, not possible

When you enable advertising features, what do you gain access to?

Google Ads data sync
enhanced UTM tracking
Google Adsense data sync
Demographics and Interests reports

Which choice is an example of a micro goal?

playing a video before signing up
buying a product after reading an email
filling out a contact form after reading a social post
signing up for an account after clicking an ad

What is the latest version of the analytics tracking tag?

gtag.js
urchin.js
gaq.push and ga.js
analytics.js

What is an example of a dimension?

Sessions
Bounce Rate
Conversions
Source/Medium

Which report displays the page a visitor arrived on?

Behavior Flow
Exit Pages
Landing Pages
Channels

You are tracking events of playback of video on the home page of a website. You want users who watch the video, but still leave the page with no additional pageviews or interactions, to still be included in the bounce rate calculation. What must be configured?

non-interaction event
implicit event
advanced events
default event

Which attribution model does Google Analytics apply by default for standard reports?

Linear
First Interaction
Last Interaction
Last Non-Direct Click

If you want to track one destination goal but have two URLs that could trigger the goal (for example,/thank-you and /checkout-complete), what approach can you use?

Create a content grouping, and then use the group as the destination.
Add the additional page as a funnel step.
Use a regular expression when adding the goal destination.
That is not possible.

If you created a calculated metric that returned a value of “80” with Time as the formatting type, how would it be represented in Google Analytics?

0:01:20
80
80:00:00
1:20:00

You want to compare the revenue, top products, and average order value between people who viewed three or more pages on your site, to those who viewed fewer. What do you do?

Create a custom report where Page Depth is >/3 or Page Depth is <3. Toggle on Revenue, Top Products, and Average Order Value as Dimensions.
View the Product Performance report and add Page Depth as a secondary dimension. Create a table filter for Page Depth greater than 3 and Page Depth less than 3.
Create a custom segment where Page Depth is >/3 and another segment where Page Depth is <3. Apply both segments while on the Ecommerce Overview report.
View the Ecommerce Overview report and create a table filter where Page Depth is >/3 or Page Depth is <3.

If you wanted to create a user-defined metric to measure Revenue per User, what would you use?

ecommerce metrics
custom dimensions
calculated metrics
custom metrics

You are managing analytics for a recipe website that has the following categories: Appetizers, Main Dishes, and Desserts. What do you create in order to compare aggregated data of all recipes in the Appetizer category vs. all recipes in the Desserts category?

custom channels
advanced filters
content grouping <= not sure
custom segments

How would you add a secondary dimension to a report?

from the Insights panel
from the Secondary dimension menu
all of these answers
with a table filter

You send an email including a link to your website without any UTM parameters. A visitor clicks that link from a secured (https) email platform such as Gmail. What source is shown for that traffic?

Email
Referral
(other)
Direct

Which type of goal allows you to specifiy a funnel?

Destination
Duration
Pages/Screens per Session
Event

What is an interaction that causes data to be sent to Analytics?

dimension
metric
hit
tag

What are the four scope types?

Visitors, Visits, Events, and Products
Visitors, Visits, Actions, and Catalog
Users, Sessions, Hits, and Products
Users, Sessions, Actions, and Catalog

What is a view filter?

a way to permanently modify data after it appears in reports
a way to temporarily modify data before it appears in reports
a way to temporarily modify data after it appears in reports
a way to permanently modify data before it appears in reports

How would you access to this report?

Ecommerce > Sales Performance
Goals > Goal Flow
Ecommerce > Checkout Behavior
Events > Event Flow

If your site was accessible at both / and /home.html, what do you configure to consolidate entries under /?

default page
master view
master page
default view

What are table filters?

on dimensions only
permanent
on metrics only
temporary

What is a risk of using the Copare to Previous Period option?

it is not possible to cmpare previous periods with sampled data pulled ad hoc
The same amount of days selected for the Date Range will be used for the coparison
If the review period is Wednesday to Thursday, the previous period may include weekends, which may skew the comparison
Both sets of data may appear on the same graph, which will skew your ability to analyze impact