Pricing
What is Pricing? Pricing is the process whereby a business sets the price at which it will sell its products and services, and may be…
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26/04/2020
Methods of Pricing & Strategies
Majorly there are four methods for pricing determination strategies: 1. Cost based pricing 2. Break-Even Concept 3. Demand based pricing 4. Pricing related to the market.
11/08/2019
Models of Communication
Models of Communication Various models of communication are shown in Figure: Aida ModelLevidge and Steiner ModelHierarchy of Effects ModelInnovation-adoption ModelInformation Processing Model Aida Model One…
26/04/2020
Advertising
What is Advertising? Advertising is a paid form of communication in which the sponsor or the brand owner has made payments to the media to…
26/04/2020
What Is Marketing Management?
Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
16/01/2020
Personal Selling
Personal selling involves a face to face interaction with the customers wherein there is quick response and personal confrontation. This allows for more specific adjustment…
25/04/2020
Types of Sales Promotion
Types of Sales Promotion Sales promotion can be classified based on the primary target audience to whom the promotion is directed. Sales promotion can be…
25/04/2020
Public Relations
Public relations is a unique management function which helps organizations to establish and maintain mutual lines of communications, understanding, acceptance, and cooperation with their public(s). Public relations are a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
19/12/2019
Marketing Mix – 4ps: Definition, Example, Importance
Marketing Mix: The set of controllable tactical marketing tools – product, price, place and promotion – that the firm blends to produce the desired response in the target market. The mix consists of 4Ps, product, price, place and promotion.
30/07/2019
Market Segmentation
Market Segmentation is the sub-dividing of a market into homogeneous subsets of customers, where any subset may conceivably be selected on a market target to be reached with a distinct marketing mix. Types of market segmentation are geographic, demographic, psychographic and behavioural segmentation.
18/07/2019
