Types of Logistics
What is Logistics? Logistics deals with all activities that facilitate product flow from the point of raw material acquisition to the point of final consumption…
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21 June 2020
Classification of Products
The products are classified as follows: Consumer ProductsConvenience GoodsShopping GoodsSpecialty GoodsUnsought GoodsBusiness ProductsMaterials and PartsCapital ItemsSupplies and Business Services Consumer Products Consumer goods can be…
19 June 2020
Kotler Product Level
A product has different layers like an onion and each of the layers contributes to the make of the product. Every marketer should analyse the…
18 June 2020
Brand Building Process
Brand building process refers to enhancing a brand’s equity directly through advertising campaigns and indirectly through promotions.
17 June 2020
Segmentation, Targeting and Positioning
The growing use of the Segmentation, Targeting and Positioning Process (STP) has occurred as a direct result of the prevalence of mature markets, the greater diversity in customer needs, and the ability to reach specialized or niche segments.
18 May 2020
What is Marketing Planning? Definition, Elements, Importance
A marketing plan is a written document that summarizes what the marketer has learned about the market place and indicates how the firm plans to reach its marketing objectives. It is one of the most important outputs of the marketing process.
27 April 2020
Market Entry Strategy
4 Market Entry Strategy: Rapid Skimming, Slow Skimming, Rapid Penetration, Slow Penetration Strategy
26 April 2020
What is Pricing? Objectives, Importance, Factors Influencing
Pricing is the process whereby a business sets the price at which it will sell its products and services, and may be part of the business's marketing plan.
26 April 2020
Models of Communication
Models of Communication: AIDA, Levidge and Steiner, Hierarchy of Effects, Innovation-adoption, Information Processing Model
26 April 2020
What is Advertising? Definition, Types, Objectives, Ethics, Features, Process
Advertising is a paid form of communication in which the sponsor or the brand owner has made payments to the media to carry the message through their set of media vehicles.
26 April 2020
