What is Advertising? Definition, Objectives, Types, Process
What is Advertising? Advertising is a paid form of communication in which the sponsor or the brand owner has made payments to the media to…
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26 April 2020
Personal Selling
Personal selling involves a face to face interaction with the customers wherein there is quick response and personal confrontation. This allows for more specific adjustment…
25 April 2020
Types of Sales Promotion
Types of Sales Promotion Sales promotion can be classified based on the primary target audience to whom the promotion is directed. Sales promotion can be…
25 April 2020
Sales Promotion
What is Sales Promotion? Sales Promotion means any steps that are taken for the purpose of obtaining or increasing sales. Sales promotion means and includes…
25 April 2020
What Is Marketing Management?
Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
16 January 2020
Public Relations
Public relations is a unique management function which helps organizations to establish and maintain mutual lines of communications, understanding, acceptance, and cooperation with their public(s). Public relations are a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
19 December 2019
Methods of Pricing & Strategies
Majorly there are four methods for pricing determination strategies: 1. Cost based pricing 2. Break-Even Concept 3. Demand based pricing 4. Pricing related to the market.
11 August 2019
7 Stages of New Product Development Process
New product development process plays a crucial role in deciding the future of the organisation. Every product has a life of its own and it becomes obsolete after a certain period of time. It is essential to develop new products or alter or improve the existing ones to meet the oft-changing customer needs.
10 August 2019
Demand Forecasting: Steps, Features, Techniques, Method
Demand forecasting is an attempt to estimate the future level of demand on the basis of past as well as present knowledge and experience, to avoid both under production and overproduction. Without forecasting, forward planning will be directionless and meaningless.
9 August 2019
Business Buyer Behaviour – Type, Process, Factors, Roles
The buying behaviour of organizations that buy goods and services for use in the production of other products and services that are sold, rented or supplied to others. Organisational buying is also called institutional buying and when the products are used in their own production process, the buying process is called industrial buying.
8 August 2019
Business Buyer Behaviour